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Bart Bronnenberg has been awarded the Long Term Impact Award

Published: 19th June 2020 Last updated: 19th June 2020

Bart Bronnenberg has been awarded the Long Term Impact Award from the INFORMS Society for his impactful 2010 publication in Marketing Science.

It concerns the following article:

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023.

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing.