Bart Bronnenberg has been awarded the Long Term Impact Award
Bart Bronnenberg has been awarded the Long Term Impact Award from the INFORMS Society for his impactful 2010 publication in Marketing Science.
It concerns the following article:
Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023.
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing.