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Best Paper Award in the Marketing Strategy track and Overall Best Conference Paper Award for Samuel Stäbler

Published: 20th October 2020 Last updated: 20th October 2020

At the (virtual) Atlantic Marketing Association conference, Samuel Stäbler received the Best Paper Award in the Marketing Strategy track as well as the Overall Best Conference Paper Award.

Title paper: 'Breaking the News: How does CEO Media Coverage Influence Consumers and Shareholder Perceptions?' (study co-authored with Prachi Gala from Elon University)