Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
News
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How unnecessary paper creates the illusion of sustainability
24th July 2023Tatiana Sokolova found that unnecessary paper packaging creates the illusion of sustainability, because paper is often perceived as environmentally friendly—even when it’s doing more harm than good. “Objective and perceived sustainability are not necessarily the same thing.”
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Paper Anika Stuppy accepted for publication in the Journal of Marketing Research
17th July 2023The paper “The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” by Anika Stuppy has been accepted for publication in the Journal of Marketing Research.
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Paper Marnik Dekimpe accepted for publication in the Journal of Retailing
17th July 2023The paper by Marnik Dekimpe has been accepted for publication in the Journal of Retailing: “Retailing in Times of Soaring Inflation: What We Know, What We Don’t Know, and a Research Agenda”.
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Paper Samuel Stäbler accepted for publication in the International Journal of Research in Marketing
15th June 2023Samuel Stäbler his paper “How Firm Communication Affects the Impact of Layoff Announcements on Brand Strength Over Time” has been accepted for publication in the International Journal of Research in Marketing.
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ISMS Fellow Award 2023 for Bart Bronnenberg
15th June 2023Bart Bronnenberg was awarded the ISMS Fellow Award 2023 at the INFORMS Marketing Science Meeting on 8 June.
