Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
News
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Paper Rik Pieters accepted for publication in the Journal of Consumer Psychology
20th April 2023The paper “Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study” by Rik Pieters together with Esther Jaspers (Massey University, NZ, and former Ph.D. student at Tilburg University), Mario Pandelaere (Virginia Tech) and L.J. Shrum (HEC) has been accepted for publication in the Journal of Consumer Psychology.
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Retailer price promotions increase waste awareness, not waste
30th March 2023Contrary to what is often assumed, retailer price promotions such as “Buy One, Get One” or quantity discounts in supermarkets do not cause more food to go to waste. In fact, such offers appear to increase consumer awareness of the risk of wasting food, which in turn spurs them on to prevent waste. Supermarkets could encourage such awareness-driven behavior by designing smart campaigns that help prevent waste.
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Paper Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe accepted in the Journal of the Academy of Marketing Science
20th March 2023The paper “Do consumers benefit from national-brand listings by hard discounters?” by Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe, co-authored with former Tilburg Ph.D. student Didi Lin was accepted in the Journal of the Academy of Marketing Science.
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Paper Arjen van Lin accepted for publication in the Journal of Consumer Research
09th March 2023The paper by Arjen van Lin, together with Aylin Aydinli (Vrije Universiteit Amsterdam), Marco Bertini (ESADE Business School), Erica van Herpen (Wageningen University), and Julia von Schuckmann (UPF Barcelona School of Management), titled: “Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste” has been accepted for publication in the Journal of Consumer Research.
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EMAC Distinguished Marketing Scholar Award 2023 for Els Gijsbrechts
06th March 2023Els Gijsbrechts has won the EMAC Distinguished Marketing Scholar Award 2023. One of the highest honors that a marketing scholar can receive. The European Marketing Academy (EMAC) praises her for her innovative and leading research, substantial contributions to EMAC, and her exceptional service to the marketing community at large.
