Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world, consistently ranking in the top ten in the UTDallas ranking.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
Market examples and trends shared at European Supply Chain Forum07th January 2020
Getting grip on consumer behavior is both important and difficult to achieve. During the ESCF FMCG community workshop valuable scientific insights, market examples, and trends were shared by dr. Barbara Deleersnyder (Tilburg University), Bleckmann Logistics and the community members.
Paper Els Gijsbrechts accepted in the Journal of Marketing17th December 2019
A paper by Els Gijsbrechts, together with Jonne Guyt from the UvA, titled: “Evaluating the Effectiveness of Retailer-Themed Super Saver Events” has been accepted for publication in the Journal of Marketing.
Background Ads are Everywhere, But How Do They Affect People?09th December 2019
People often encounter advertisements in the background while primarily focused on other stimuli (e.g., while multitasking). For example, someone may listen to the radio while browsing the internet, checking social media, or performing a variety of other tasks.