Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #2 worldwide by the American Marketing Association
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
We welcome our new colleagues!
- Lachlan Deer will join our group as an Assistant Professor in January 2021. Lachlan has obtained his Ph.D. at the University of Zurich (summa cum laude) and is a Postdoctoral Fellow in the Marketing Group at the University of Chicago Booth School of Business. His main research interests are Quantitative Marketing, Digital Marketing, Social Media, Applied Econometrics, Text as Data, Media & Entertainment Industries. We are excited to have him on the team.
Paper by Tatiana Sokolova accepted in the Journal of Consumer Psychology29th October 2020
Tatiana’s paper on “Pick your poison: Attribute trade‐offs in unattractive consideration sets” by Tatiana Sokolova (together with Aradhna Krishna from the University of Michigan) has been accepted for publication in the Journal of Consumer Psychology.
Paper by Hans Haan accepted for publication in the journal Industrial Marketing Management20th October 2020
Hans Haans had a paper accepted for publication on "Reducing food waste through digital platforms: A quantification of cross-side network effects" (co-authored with Neomie Raassens, Shantanu Mullick, and Ed Nijsen, all from TU/Eindhoven).
Paper by Rob Smith accepted for publication in the Journal of Experimental Social Psychology20th October 2020
Rob Smith had a paper accepted on ‘The Role of Holistic Processing in Simultaneous Consumption’ (co-authored with Joe Redden from the University of Minnesota). ). The paper will be published in the Journal of Experimental Social Psychology.