Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
News
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Professor Bart Bronnenberg elected to KNAW
11th May 2022The Royal Netherlands Academy of Arts and Sciences (KNAW) has elected Bart Bronnenberg, Professor of Quantitative Marketing, to its ranks.
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
02nd May 2022The paper by Marnik Dekimpe, co-authored with his former PhD Nick Bombaij (currently an Assistant Professor at the Amsterdam Business School) and Sarah Gelper (from TU/Eindhoven) on “Designing Successful Temporary Loyalty Programs: An Exploratory Study on Retailer and Country Differences” has been accepted for publication at the International Journal of Research in Marketing.
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Paper Jorna Leenheer accepted for publication in the International Journal of Management Education
24th March 2022Jorna Leenheer has a single-authored paper accepted in the International Journal of Management Education on “Do you think we are a match? The predictive power of matching activities for prospective students of an international business program”.
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Paper Inge Geyskens accepted for publication at the Journal of Retailing
08th February 2022The paper “Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research” by Inge Geyskens and Marnik Dekimpe, together with Kristopher Keller, our former PhD candidate who is now a faculty member at UNC in Chapel Hill has been accepted for publication at the Journal of Retailing.
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2021 Robert D. Buzzell MSI Best Paper Award
03rd February 2022Bart Bronnenberg was one of the 4 finalists for the 2021 Robert D. Buzzell MSI Best Paper Award.
