Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #3 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
We welcome our new colleagues!
- Gijs van Bussel - lecturer (August 15)
- Yuqi Guo - PhD student (September 1)
- Bobbie Krijger PhD student (September 1)
- Ceren Şahin - PhD student (September 1)
- Linda Arts - lecturer (October 1)
News
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Paper Bart Bronneberg accepted for publication at Marketing Science
23rd November 2021Bart Bronnenberg, together with his co-authors Jean-Pierre Dubé (University of Chicago Booth School of Business & NBER) and Joonhwi Joo (University of Texas at Dallas, Naveen Jindal School of Management) have their paper accepted for publication at Marketing Science: “Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry”.
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Buskers earn more on Sundays
22nd November 2021For hundreds of years, buskers (street musicians) have been earning money performing in busy public areas. Now, the first-ever large-scale study has explored which factors determine listeners’ giving behavior. A field study of 80,471 consumers and 72 buskers, conducted by the Tilburg researcher Samuel Stäbler and Kim Katharina Mierisch (a consultant at Simon-Kucher & Partners), yields surprising results.
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Paper Els Gijsbrechts accepted for publication in the International Journal of Research in Marketing
04th November 2021The paper by Els Gijsbrechts on “What Drives Brands’ Pricing Metrics? An Empirical Examination of the Chinese Packaged Goods Industry,” co-authored by Bernadette van Ewijk (former Tilburg PhD and currently UD at the UvA) and Jan-Benedict Steenkamp (at UNC in Chapel Hill), has been accepted for publication in the International Journal of Research in Marketing.
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
20th September 2021Marnik Dekimpe had a paper accepted on “A Global Perspective on the Marketing Mix Across Time and Space” (co-authored with Julian Wichmann from the University of Cologne, Uppal Abhinav from the Indian School of Business, and Amalesh Sharma from the Mays Business School in Texas). The paper is forthcoming at the International Journal of Research in Marketing.
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Samuel Stäbler one of the finalists AMA-MSI-Root Award
29th April 2021Samuel Stäbler has been a runner-up for the prestigious AMA-MSI-Root Award for his 2020 Journal of Marketing publication (co-authored by Marc Fischer from the University of Cologne) entitled: “When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries”.
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Paper Rik Pieters accepted for publication in Psychological Science
29th April 2021The paper by Rik Pieters on “Gender Gaps in Deceptive Self-Presentation on Social Media Platforms Vary with Gender Equality: A Multinational Investigation,” co-authored by Dasha Kolesnyk (University of Twente) and Martijn de Jong (Erasmus University), has been accepted for publication in Psychological Science.
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Tilburg Science Hub – Conduct your research differently
23rd April 2021Hannes Datta, Tobias Klein and Andrea Antonacci (TiSEM) have developed Tilburg Science Hub, an online resource that helps individual students, researchers, data scientists, and teams to carry out data- and computation-intensive projects efficiently.
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Paper Samuel Stäbler accepted for publication in Marketing Letters
22nd April 2021The paper of Samuel Stäbler on “The Street Music Business: Consumer Responses to Buskers Performing on the Street and on Online Video Platforms” (a collaboration with Kim Katharina Mierisch, a consultant at Simon-Kucher & Partners) has been accepted for publication in Marketing Letters.
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Paper by Rik Pieters accepted for publication in the Journal of Consumer Research
29th March 2021The paper “Visual Competition Suppression During Planned Purchases” by Rik Pieters, co-authored with Ralf van der Lans (HKUST, first author) and Michel Wedel (University of Maryland), has been accepted for publication in the Journal of Consumer Research.
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Paper by Niels van de Ven accepted in the Journal of Experimental Social Psychology
23rd March 2021The paper by Niels Van de Ven on “Tears Trigger the Intention to Offer Social Support: A Systematic Investigation of the Interpersonal Effects of Emotional Crying Across 41 Countries” has been accepted in the Journal of Experimental Social Psychology.
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Marketing Matters: Engaging students with educational podcasts
15th March 2021Marketing Matters is a podcast by a team of our Marketing lecturers. In each episode, they connect topics from marketing theory to marketing in business. They talk to marketing professionals about their experiences, best and worst practices in Marketing.
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SCP 2021 Best Competitive-Paper Award for Tatiana Sokolova
11th March 2021The paper by Tatiana Sokolova on “Cognitive Biases and the Perceived Environmental Friendliness of Product Packaging” (which she co-authored with Tim Doering and Aradhna Krishna, both from the University of Michigan) was awarded the SCP 2021 Best Competitive-Paper Award.
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Paper by Niels van de Ven accepted for publication in the European Journal of Psychological Assessment
04th March 2021The paper by Niels van de Ven on “Dispositional Greed Scales” (co-authored with M. Zeelenberg, T.G. Seuntjens, and S.M. Breugelmans) has been accepted for publication in the European Journal of Psychological Assessment.
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Paper by Niels van de Ven accepted for publication in the Personality and Social Psychology Bulletin
04th March 2021Niels van de Ven had a paper accepted on “Strength is Still a Weakness in Coalition Formation: Replicating the Strength-is-Weakness Effect Using the Online Coalition Game” (co-authored with J. Wissink, I. van Beest, and T. Pronk). The paper will be published in the Personality and Social Psychology Bulletin.
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Dissertation paper by Suzanne Bies accepted for publication in the International Journal of Research in Marketing
02nd March 2021The Ph.D. project by Suzanne Bies and her advisors Bart Bronnenberg and Els Gijsbrechts on: “How Push Messaging Impacts Consumer Spending and Reward Redemption in Store-Loyalty Programs” has been accepted for publication in the International Journal of Research in Marketing.
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Paper by Anna Paley accepted for publication in the Journal of Consumer Research
02nd March 2021The paper by Anna Paley on “How and Why Our Eating Decisions Neglect Infrequently Consumed Foods” (co-authored with Abigail Sussman from the Un. of Chicago and Adam Alter from NYU) has been accepted for publication in the Journal of Consumer Research.
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Interview with Hannes Datta: "Datta loves data"
18th February 2021Mr. Spotify – that’s how Hannes Datta is sometimes seen because of his research into the popular music streaming service. But his research into digitization is much broader. “Education is in need of a format that is just as radically innovative as Spotify’s.”
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#3 worldwide in Marketing Research
08th February 2021The Tilburg School of Economics and Management (TiSEM) is ranked 3rd worldwide by the American Marketing Association in terms of research productivity in the most prestigious Marketing journals. With 41 publications in the Journal of Marketing and the Journal of Marketing Research over the last ten year, TiSEM belongs to the most productive universities in the field of marketing.
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Paper by Niels van de Ven accepted for publication in European Journal of Social Psychology
08th February 2021Niels' paper on 'What Causes the Strength-is-Weakness Effect In Coalition Formation? Passive Adoption or Active Selection of Self-Serving Allocation Rules' (co-authored with J. Wissink, I. Van Beest en T, Pronk) has been accepted for publication in the European Journal of Social Psychology.
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Paper by Niels van de Ven accepted for publication in Personality and Individual Differences
08th February 2021A paper by Niels van de Ven (co-authored with M. Zeelenberg and S. Breugelmans), entitled 'When Enough Is Not Enough: Overearning as a Manifestation of Dispositional Greedpaper' has been accepted for publication in Personality and Individual Differences, 165.
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Online shopping temptations
02nd February 2021Nu.nl published an article about the risks of online shopping. In the past year 11 percent more internet purchases were made than in the year before, according to a study by Statistics Netherlands (CBS). Barbara Deleersnyder explains in the article why there is a risk of waste of money when shopping online.
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Paper by Rob Smith accepted for publication in the International Journal of Research in Marketing
05th November 2020Rob Smith his paper “If All Their Products Seem the Same, All the Parts within a Product Seem the Same Too: How Brand Homogeneity Polarizes Product Experiences” (co-authored with Kevin Keller from Dartmouth college) has been accepted for publication at the International Journal of Research in Marketing.
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Paper by Tatiana Sokolova accepted in the Journal of Consumer Psychology
29th October 2020Tatiana’s paper on “Pick your poison: Attribute trade‐offs in unattractive consideration sets” by Tatiana Sokolova (together with Aradhna Krishna from the University of Michigan) has been accepted for publication in the Journal of Consumer Psychology.
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Paper by Jan Klein accepted for publication in the Journal of Business Research
20th October 2020A new study by Jan Klein, together with his colleagues from EBS University in Germany (Anne-Sophie Riegger, Katrin Merfeld, and Sven Henkel), has been accepted for publication in the Journal of Business Research.
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Paper by Hans Haan accepted for publication in the journal Industrial Marketing Management
20th October 2020Hans Haans had a paper accepted for publication on "Reducing food waste through digital platforms: A quantification of cross-side network effects" (co-authored with Neomie Raassens, Shantanu Mullick, and Ed Nijsen, all from TU/Eindhoven).
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Paper by Els Gijsbrechts and Inge Geyskens has been accepted for publication in the Journal of Marketing
20th October 2020The paper by Els Gijsbrechts and Inge Geyskens on “Navigating the Last Mile in Grocery Shopping: The Click and Collect Format” together with Katrijn Gielens from UNC in Chapel Hill has been accepted for publication in the Journal of Marketing.
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Paper by Rob Smith accepted for publication in the Journal of Experimental Social Psychology
20th October 2020Rob Smith had a paper accepted on ‘The Role of Holistic Processing in Simultaneous Consumption’ (co-authored with Joe Redden from the University of Minnesota). The paper will be published in the Journal of Experimental Social Psychology.
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Best Paper Award in the Marketing Strategy track and Overall Best Conference Paper Award for Samuel Stäbler
20th October 2020At the (virtual) Atlantic Marketing Association conference, Samuel Stäbler received the Best Paper Award in the Marketing Strategy track as well as the Overall Best Conference Paper Award.
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Samuel Stäbler one of the finalists for the AMA Marketing Research SIG’s 2020 Lehmann award
20th October 2020Samuel Stäbler has been one of the finalists for the AMA Marketing Research SIG’s 2020 Lehmann award for his publication:
Stäbler, S., & Fischer, M. (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. Journal of Marketing, 84(3), 46–67.
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When does the left-side-digit tactic work best?
29th September 2020We all know the practice of pricing products just below round amounts. It has been around for almost a century. Retailers set prices at, for instance, $2.99 instead of $3.00, expecting to benefit from consumers’ tendency to focus on prices’ left-most digits. But in what circumstances does this practice work best? Tatiana Sokolova and her colleagues Satheesh Seenivasan and Manoj Thomas searched for answers.
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Homogeneous Brands Cause Extreme Judgments of Products
29th September 2020Imagine you are at your neighborhood bicycle store, and find yourself looking at a new brand of bicycles. As you read about the brand, you see that they only make bikes. How would this perception affect your experience test-riding the bike, compared to if the brand makes a lot of other different products besides bikes?
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Paper by Niels van de Ven accepted in Personality and Individual Differences
19th June 2020The paper by Niels van de Ven on “When Enough Is Not Enough: Overearning as a Manifestation of Dispositional Greed” together with Marcel Zeelenberg, Terri Seuntjens, and Seger Breugelmans from the Department of Social Psychology at the Tilburg University has been accepted for publication in Personality and Individual Differences.
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Paper by Tatiana Sokolova accepted in Journal of Marketing Research
19th June 2020Tatiana Sokolova her paper “The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?”, co-authored with Satheesh Seenivasan (Monash University, Australia) and Manoj Thomas (Cornell University, USA) has been accepted for publication in the Journal of Marketing Research
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Bart Bronnenberg has been awarded the Long Term Impact Award
19th June 2020Bart Bronnenberg has been awarded the Long Term Impact Award from the INFORMS Society for his impactful 2010 publication in Marketing Science.
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More conscious consumers are an opportunity for smart marketers
14th May 2020Interview with Barbara Deleersnyder in Marketing Tribune (in Dutch). She has recently been appointed as Professor of Marketing at the Marketing Department of Tilburg School of Economics and Management (TiSEM). How does she view the corona crisis for marketers?
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Barbara Deleersnyder has been appointed as Professor of Marketing
28th April 2020Tilburg University has appointed dr. Barbara Deleersnyder as Professor of Marketing at the Marketing Department in the Tilburg School of Economics and Management (TiSEM), effective May 1, 2020. Her research is dedicated to support marketing managers to pursue strategies that benefit the firm, its customers, and society at large.
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Nick Bombaij finalist 2020 AMS Mary Kay Dissertation Proposal Award
16th April 2020The dissertation proposal by our Ph.D. student Nick Bombaij titled, “When do loyalty programs work?” has been selected as one of the three finalists for 2020 AMS Mary Kay Dissertation Proposal Award.
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Paper by Inge Geyskens and Marnik Dekimpe accepted in Journal of Marketing Research
16th April 2020Inge Geyskens and Marnik Dekimpe have their paper accepted together with our former PhD student Kristopher Keller (now at the University of North Carolina at Chapel Hill) on: “Opening the Umbrella: The Effect of Rebranding Multiple Category Specific Private-Label Brands to One Umbrella Brand”.
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Paper by Leon Gim Lim accepted in Journal of Marketing
16th April 2020In a new study that has been accepted for publication in the Journal of Marketing, Leon Gim Lim from Tilburg University, Kapil R. Tuli from Singapore Management University and Rajdeep Grewal from the University of North Carolina at Chapel Hill, examine the impact of customer satisfaction on the future cost of selling of a firm and the extent to which this impact differs across firms and industries.
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Bart Bronnenberg appointed as an Academic Fellow at the Marketing Science Institute in Boston
16th April 2020As of today, Bart Bronnenberg has been appointed as an Academic Fellow at the prestigious Marketing Science Institute (MSI) in Boston, the highest honor at this institute.
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Paper by Tatiana Sokolova accepted in Journal of Consumer Psychology
06th April 2020A paper by Tatiana Sokolova (co-authored with Yi Li from the Macquarie Graduate School of Management, Australia) has been accepted for publication in the Journal of Consumer Psychology.
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Paper by Max Pachali accepted in Quantitative Marketing and Economics
06th April 2020A paper by Max Pachali (co-authored with Peter Kurz from bms marketing + strategy and Thomas Otter from Goethe University) has been for accepted at Quantitative Marketing and Economics.
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Media shows bias when covering corporate misconduct
02nd April 2020News media do not report corporate misconduct – such as environmental offences, corruption, or the violation of social standards – consistently and independently. Instead, the media are often influenced by their own interests, such as advertising revenues. That is the result of a new study by Dr. Samuel Stäbler, Assistant Professor of Marketing at Tilburg University (Netherlands), and Dr. Marc Fischer, Professor of Marketing at the University of Cologne (Germany).
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How Does Self-Esteem Influence Consumer Behavior?
26th March 2020Products can make people feel great about themselves. Enjoying an exquisite glass of wine in a fancy bar or walking down the street in a new stylish outfit sure sound like great ways to give your ego a little boost. But if people consume to feel great about themselves, why do so many people shop at Walmart, get their hair cut at Supercuts, or prefer dressing down to go to a dive bar? Who chooses inferior products, and why?
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Paper by Jan Klein accepted in Journal of Service Management
13th March 2020A paper by Jan Klein (co-authored with Y. Zhang from Santa Clara University, T. Falk from Aalto University, J. Aspara from Hanken School of Economics, and X. Luo from Temple University) has been accepted for publication in the Journal of Service Management.
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Paper by Rob Smith accepted in Journal of Applied Social Psychology
13th March 2020A paper by Rob Smith (co-authored with Jesse Chandler, University of Michigan, and Norbert Schwarz, University of Southern California) has been accepted for publication in the Journal of Applied Social Psychology.
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‘Get Inspired by Economics and Business’: new magazine about research Tilburg School of Economics and Management
12th March 2020The magazine New Scientist has recently published a special edition about research at the Tilburg School of Economics and Management.
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How successful are retailer-themed super saver events?
06th March 2020Els Geysbrechts fromTilburg University and Jonne Guyt from the University of Amsterdam published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study is titled "Evaluating the Effectiveness of Retailer-Themed Super Saver Events."
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Paper by Inge Geyskens accepted in the Journal of Operations Management
03rd March 2020A paper by Inge Geyskens (co-authored with Johanna Slot and Stefan Wuyts, Penn State University) has been accepted for publication in the Journal of Operations Management.
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Paper by Samuel Stäbler accepted in the Journal of Marketing
18th February 2020A paper by Samuel Stäbler (co-authored with Marc Fischer, university of Cologne) has been accepted for publication in the Journal of Marketing. This study offers important insights into the world of media and how they report on brand transgression.
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#2 worldwide in Marketing Research
06th February 2020The Tilburg School of Economics and Management (TiSEM) is ranked 2nd worldwide by the American Marketing Association in terms of research productivity in the most prestigious Marketing journals. With 47 publications in the Journal of Marketing and the Journal of Marketing Research over the last ten year, TiSEM belongs to the most productive universities in the field of marketing.
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Why Politicians Actively Intervene in Accounting Regulation
06th February 2020Regulation, and especially a technical issue such as financial accounting, is often considered a matter for bureaucrats, not for politicians. In doing so, we tend to neglect that many accounting rules have real economic or social consequences.
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Paper by Jan Klein accepted in the Journal of Service Research
30th January 2020A paper by Jan Klein (co-authored with K. Wittkowski & T. Falk from Aalto University, J. Schepers from TU Eindhoven, J. Aspara from Hanken School of Economics, & K. Bergner from GfK) has been accepted for publication in the Journal of Service Research.
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Paper Max Pachali accepted in Marketing Science
29th January 2020A paper by Max Pachali (co-authored with Marco Kotschedoff at the KU Leuven), titled:“Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare” has been accepted for publication at Marketing Science.
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Tilburg School of Economics and Management once again ranks high in Economists Top 40
09th January 2020The researchers of the Tilburg School of Economics and Management (TiSEM) traditionally do well in the Economists Top 40. In the 2019 edition, Tilburg University ranks second, after Erasmus University Rotterdam, and TiSEM takes the lead in its output of high-impact articles.
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Tilburg School of Economics and Management once again ranks high in Economists Top 40
09th January 2020The researchers of the Tilburg School of Economics and Management (TiSEM) traditionally do well in the Economists Top 40. In the 2020 edition, Tilburg University ranks second, just like last year, after Erasmus University Rotterdam, and TiSEM takes the lead again its output of high-impact articles.
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Market examples and trends shared at European Supply Chain Forum
07th January 2020Getting grip on consumer behavior is both important and difficult to achieve. During the ESCF FMCG community workshop valuable scientific insights, market examples, and trends were shared by dr. Barbara Deleersnyder (Tilburg University), Bleckmann Logistics and the community members.
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Paper Els Gijsbrechts accepted in the Journal of Marketing
17th December 2019A paper by Els Gijsbrechts, together with Jonne Guyt from the UvA, titled: “Evaluating the Effectiveness of Retailer-Themed Super Saver Events” has been accepted for publication in the Journal of Marketing.
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Background Ads are Everywhere, But How Do They Affect People?
09th December 2019People often encounter advertisements in the background while primarily focused on other stimuli (e.g., while multitasking). For example, someone may listen to the radio while browsing the internet, checking social media, or performing a variety of other tasks.
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Official opening CentERlab
05th December 2019Monday, December 2, was the official opening of the new CentERlab. CentERlab is TISEM's facility for conducting economic and business experiments. The lab is located in the basement of the Koopmans Building.
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Paper Stäbler accepted in Journal of Advertising Research
19th November 2019Samuel Stäbler got a single-authored paper on “Well-meant, poorly done: the negative consequences of giveaways” accepted for publication in the Journal of Advertising Research.
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Samuel Stäbler wins award
19th November 2019Samuel Stäbler won the 2019 GAMMA / KSMS dissertation competition award in Seoul.
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Paper Dekimpe accepted in International Journal of Research in Marketing
18th November 2019Marnik Dekimpe has a paper accepted for publication in the International Journal of Research in Marketing on “Retailing and Retailing Research in the Age of Big Data Analytics”.
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Paper Robert Smith accepted in Journal of Consumer Research
18th November 2019The paper: “The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations” by Robert Smith (co-authored with PhD candidate Daniel Zane and Rebecca Reczek from Ohio State University) has been accepted for publication in the Journal of Consumer Research.
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Paper Dekimpe and Geyskens accepted in Marketing Letters
12th November 2019the paper by Marnik Dekimpe and Inge Geyskens (together with Katrijn Gielens from UNC in Chapel Hill) on “Using Technology to Bring Online Convenience to Offline Shopping” has been accepted for publication at Marketing Letters as an Ideas Corner paper.
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Essay Nick Bombaij accepted in the International Journal of Research in Marketing
05th July 2019The 1st essay of PhD candidate Nick Bombaij on “When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics”, a study together with his advisor Marnik Dekimpe has been accepted for publication in the International Journal of Research in Marketing.
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New paper Bart Bronnenberg accepted in Marketing Science
17th June 2019Bart Bronnenberg (Department of Marketing), together with Jean-Pierre Dubé and Robert Sanders (both University of Chicago), had a paper accepted in Marketing Science.
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Award for PhD candidate Astrid Stubbe
04th June 2019PhD candidate Astrid Stubbe received the Award for the Best Paper of the Conference based on a Doctoral Work during the 48th annual EMAC conference in Hamburg this week.
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New paper by Anika Stuppy “I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption”
04th June 2019The paper by Anika Stuppy “I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption” (co-authored with Nicole Mead from York University and Stijn van Osselaer from Cornell) has just been accepted for publication at the Journal of Consumer Research.
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Tilburg University Twitter dashboard continuously measures political mood in EU
21st May 2019Marketing Analytics students at Tilburg University have designed a Twitter dashboard that measures data on the European elections and visualizes them in real time. It shows, for example, that LGBT rights is a trending topic in Poland, while migration is commanding a great deal of attention in Italy and Bulgaria. After the elections, the students can use the data for graduation projects.
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Three Tilburg scientists nominated for the 2019 'New Scientist' Scientific Talent Award
25th April 2019Tilburg scientists Hannes Datta, Bart van der Sloot, and Gerine Lodder have been nominated for the 2019 'New Scientist' Scientific Talent Award.
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Tilburg School of Economics and Management ranks #4 among Business Schools in Europe
18th January 2019The Tilburg School of Economics and Management ranks #4 among Business Schools in Europe – based on research output.
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Rik Pieters winner of the 2019 CBSIG Consumer Behavior Research in Practice Award
12th November 2018The 2017 JCR paper by Rik Pieters together with Femke van Horen (a former Tilburg marketing PhD): “Out-of-category Brand imitation: product categorization determines copycat evaluation,” has been selected as the winner of the 2019 CBSIG Consumer Behavior Research in Practice Award.
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Honorary doctorate prof. dr. Marnik Dekimpe
01st November 2018Prof. dr. Marnik Dekimpe has been awarded an honorary doctorate by the Faculty of Business Administration of the University of Hamburg.