Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and the most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants, junior lecturers, and Ph.D. students.
We are thrilled to introduce several new colleagues to our team in the coming months:
Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing11th January 2024
The paper “Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing” by Bart Bronnenberg has been accepted for publication in the Economic Journal.
Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses14th December 2023
The paper “Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses,” by Marnik Dekimpe has been accepted for publication in the Australasian Marketing Journal.
Exploring the Impact of Small-Box Proximity Stores on Big-Box Grocery Retailers: A Study of Carrefour's Market Position02nd November 2023
The paper by Marnik Dekimpe and Els Gijsbrechts on “Proximity-store Introductions: A New Route to Big-box Retailer Success?” has been accepted for publication in the Journal of Retailing.
In the subscription economy, research finds that most of us are oversubscribed24th October 2023
How many subscriptions do you have? A large study by Anna Paley and Niels van de Ven from Tilburg University shows that you probably have more than you realize, and that you’re spending a lot more money on subscription services than you think. The researchers found a new way of nudging people towards better insight into their finances, which proves to be highly effective in helping the oversubscribed cut down on their monthly subscription charges.
Paper Rik Pieters accepted for publication in the Journal of Marketing Research04th October 2023
The paper “Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drug” by Rik Pieters has been accepted for publication in the Journal of Marketing Research.