Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #3 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
We welcome our new colleagues!
- We’re thrilled that Shrabastee Banerjee will be joining us as an Assistant Professor in July 2021. Shrabastee is currently a Ph.D. candidate in the Department of Marketing at Questrom School of Business at Boston University. Substantively, she is interested in user-generated content and e-commerce. From a methodological perspective, she’ll be complementing the department’s toolbox on causal inference and applied machine learning. We look forward to working with Shrabastee in our team and to support her in the development of her research agenda.
Samuel Stäbler one of the finalists AMA-MSI-Root Award29th April 2021
Samuel Stäbler has been a runner-up for the prestigious AMA-MSI-Root Award for his 2020 Journal of Marketing publication (co-authored by Marc Fischer from the University of Cologne) entitled: “When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries”.
Paper Rik Pieters accepted for publication in Psychological Science29th April 2021
The paper by Rik Pieters on “Gender Gaps in Deceptive Self-Presentation on Social Media Platforms Vary with Gender Equality: A Multinational Investigation,” co-authored by Dasha Kolesnyk (University of Twente) and Martijn de Jong (Erasmus University), has been accepted for publication in Psychological Science.
Tilburg Science Hub – Conduct your research differently23rd April 2021
Hannes Datta, Tobias Klein and Andrea Antonacci (TiSEM) have developed Tilburg Science Hub, an online resource that helps individual students, researchers, data scientists, and teams to carry out data- and computation-intensive projects efficiently.
Paper Samuel Stäbler accepted for publication in Marketing Letters22nd April 2021
The paper of Samuel Stäbler on “The Street Music Business: Consumer Responses to Buskers Performing on the Street and on Online Video Platforms” (a collaboration with Kim Katharina Mierisch, a consultant at Simon-Kucher & Partners) has been accepted for publication in Marketing Letters.
Paper by Rik Pieters accepted for publication in the Journal of Consumer Research29th March 2021
The paper “Visual Competition Suppression During Planned Purchases” by Rik Pieters, co-authored with Ralf van der Lans (HKUST, first author) and Michel Wedel (University of Maryland), has been accepted for publication in the Journal of Consumer Research.