Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #2 worldwide by the American Marketing Association
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
How Does Self-Esteem Influence Consumer Behavior?26th March 2020
Products can make people feel great about themselves. Enjoying an exquisite glass of wine in a fancy bar or walking down the street in a new stylish outfit sure sound like great ways to give your ego a little boost. But if people consume to feel great about themselves, why do so many people shop at Walmart, get their hair cut at Supercuts, or prefer dressing down to go to a dive bar? Who chooses inferior products, and why?
Paper by Jan Klein accepted in Journal of Service Management13th March 2020
A paper by Jan Klein (co-authored with Y. Zhang from Santa Clara University, T. Falk from Aalto University, J. Aspara from Hanken School of Economics, and X. Luo from Temple University) has been accepted for publication in the Journal of Service Management.
Paper by Rob Smith accepted in Journal of Applied Social Psychology13th March 2020
A paper by Rob Smith (co-authored with Jesse Chandler, University of Michigan, and Norbert Schwarz, University of Southern California) has been accepted for publication in the Journal of Applied Social Psychology.
‘Get Inspired by Economics and Business’: new magazine about research Tilburg School of Economics and Management12th March 2020
The magazine New Scientist has recently published a special edition about research at the Tilburg School of Economics and Management.
How successful are retailer-themed super saver events?06th March 2020
Els Geysbrechts fromTilburg University and Jonne Guyt from the University of Amsterdam published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study is titled "Evaluating the Effectiveness of Retailer-Themed Super Saver Events."