Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #2 worldwide by the American Marketing Association
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
We welcome our new colleagues!
- Lachlan Deer will join our group as an Assistant Professor in January 2021. Lachlan has obtained his Ph.D. at the University of Zurich (summa cum laude) and is a Postdoctoral Fellow in the Marketing Group at the University of Chicago Booth School of Business. His main research interests are Quantitative Marketing, Digital Marketing, Social Media, Applied Econometrics, Text as Data, Media & Entertainment Industries. We are excited to have him on the team.
- We’re thrilled that Shrabastee Banerjee will be joining us as an Assistant Professor in July 2021. Shrabastee is currently a Ph.D. candidate in the Department of Marketing at Questrom School of Business at Boston University. Substantively, she is interested in user-generated content and e-commerce. From a methodological perspective, she’ll be complementing the department’s toolbox on causal inference and applied machine learning. We look forward to working with Shrabastee in our team and to support her in the development of her research agenda.
Paper by Rob Smith accepted for publication in the International Journal of Research in Marketing05th November 2020
Rob Smith his paper “If All Their Products Seem the Same, All the Parts within a Product Seem the Same Too: How Brand Homogeneity Polarizes Product Experiences” (co-authored with Kevin Keller from Dartmouth college) has been accepted for publication at the International Journal of Research in Marketing.
Paper by Tatiana Sokolova accepted in the Journal of Consumer Psychology29th October 2020
Tatiana’s paper on “Pick your poison: Attribute trade‐offs in unattractive consideration sets” by Tatiana Sokolova (together with Aradhna Krishna from the University of Michigan) has been accepted for publication in the Journal of Consumer Psychology.
Paper by Hans Haan accepted for publication in the journal Industrial Marketing Management20th October 2020
Hans Haans had a paper accepted for publication on "Reducing food waste through digital platforms: A quantification of cross-side network effects" (co-authored with Neomie Raassens, Shantanu Mullick, and Ed Nijsen, all from TU/Eindhoven).