Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #2 worldwide by the American Marketing Association
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
Currently we have the following job opening:
Assistant/Associate Professor in Marketing (1,0 fte)
More conscious consumers are an opportunity for smart marketers14th May 2020
Interview with Barbara Deleersnyder in Marketing Tribune (in Dutch). She has recently been appointed as Professor of Marketing at the Marketing Department of Tilburg School of Economics and Management (TiSEM). How does she view the corona crisis for marketers?
Barbara Deleersnyder has been appointed as Professor of Marketing28th April 2020
Tilburg University has appointed dr. Barbara Deleersnyder as Professor of Marketing at the Marketing Department in the Tilburg School of Economics and Management (TiSEM), effective May 1, 2020. Her research is dedicated to support marketing managers to pursue strategies that benefit the firm, its customers, and society at large.
Nick Bombaij finalist 2020 AMS Mary Kay Dissertation Proposal Award16th April 2020
The dissertation proposal by our Ph.D. student Nick Bombaij titled, “When do loyalty programs work?” has been selected as one of the three finalists for 2020 AMS Mary Kay Dissertation Proposal Award.
Paper by Inge Geyskens and Marnik Dekimpe accepted in Journal of Marketing Research16th April 2020
Inge Geyskens and Marnik Dekimpe have their paper accepted together with our former PhD student Kristopher Keller (now at the University of North Carolina at Chapel Hill) on: “Opening the Umbrella: The Effect of Rebranding Multiple Category Specific Private-Label Brands to One Umbrella Brand”.
Paper by Leon Gim Lim accepted in Journal of Marketing16th April 2020
In a new study that has been accepted for publication in the Journal of Marketing, Leon Gim Lim from Tilburg University, Kapil R. Tuli from Singapore Management University and Rajdeep Grewal from the University of North Carolina at Chapel Hill, examine the impact of customer satisfaction on the future cost of selling of a firm and the extent to which this impact differs across firms and industries.