Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
Paper Rik Pieters accepted for publication in the Journal of Marketing Research09th November 2022
The paper “Attention Trajectories Capture Utility Accumulation and Predict Brand Choice” co-authored by Ana Martinovici (RSM Erasmus University), Rik Pieters, and Tülin Erdem (NYU) has been accepted for publication in the Journal of Marketing Research.
The paper is based on the Ph.D. dissertation by Ana Martinovici, completed at Tilburg University under the supervision of Rik Pieters.
2023 ACR Fellow Award for Rik Pieters03rd November 2022
At the Association for Consumer Research (ACR) conference held in Denver, Rik Pieters was awarded the 2023 ACR Fellow Award!
Rik has been appointed by the ACR Board of Directors as a new ACR Fellow. This is ACR's highest honor for scholarship. According to Rajiv Vaidyanathan, the executive director of ACR, this recognition was awarded to Rik for his ‘incredible contributions to our field’. As an ACR Fellow, Rik is now a lifetime member of ACR.
Paper Barbara Deleersnyder accepted for publication in the International Journal of Research in Marketing27th October 2022
The paper “Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters” by Barbara Deleersnyer, together with Wiebke Keller, Kai Widdecke, and Karen Gedenk has been accepted for publication in the International Journal of Research in Marketing.
Paper Bart Bronnenberg accepted for publication at Marketing Science27th October 2022
The paper by Bart Bronnenberg, together with Yufeng Huang (currently at the University of Rochester Simon Business School and a Tilburg Ph.D. graduate) on “Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry” has been accepted for publication at Marketing Science.
Paper Tatiana Sokolova accepted for publication in the Journal of Consumer Research24th October 2022
Tatiana Sokolova has a single-authored paper accepted for publication in the Journal of Consumer Research on: “Days-of-the-week Effect in Temporal Judgments”.