Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and the most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants, junior lecturers, and Ph.D. students.
We are thrilled to introduce several new colleagues to our team in the coming months:
- Dr. Jenna Barrett, who will join us as a Postdoctoral Researcher on November 1st.
- Dr. Julian Wichmann, as an Assistant Professor starting from January 1st.
- Lesley Haerkens, who will embark on her journey as a PhD student also from January 1st.
We look forward to their contributions and the exciting opportunities their expertise will bring to our organization.
News
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Paper Rik Pieters accepted for publication in the Journal of Marketing Research
04th October 2023The paper “Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drug” by Rik Pieters has been accepted for publication in the Journal of Marketing Research.
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How unnecessary paper creates the illusion of sustainability
24th July 2023Tatiana Sokolova found that unnecessary paper packaging creates the illusion of sustainability, because paper is often perceived as environmentally friendly—even when it’s doing more harm than good. “Objective and perceived sustainability are not necessarily the same thing.”
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Paper Anika Stuppy accepted for publication in the Journal of Marketing Research
17th July 2023The paper “The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” by Anika Stuppy has been accepted for publication in the Journal of Marketing Research.
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Paper Marnik Dekimpe accepted for publication in the Journal of Retailing
17th July 2023The paper by Marnik Dekimpe has been accepted for publication in the Journal of Retailing: “Retailing in Times of Soaring Inflation: What We Know, What We Don’t Know, and a Research Agenda”.
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Paper Samuel Stäbler accepted for publication in the International Journal of Research in Marketing
15th June 2023Samuel Stäbler his paper “How Firm Communication Affects the Impact of Layoff Announcements on Brand Strength Over Time” has been accepted for publication in the International Journal of Research in Marketing.
