Department of Marketing
The Marketing Department of Tilburg University’s School of Economics and Management is committed to excellence in research and teaching. It is one of the most productive and most cited faculties in the world and is ranked #8 worldwide by the American Marketing Association.
Several members have won school and university-wide awards for outstanding teaching and most innovative teaching methods. Lastly, we have many productive partnerships with industry.
The department of marketing consists of academic (research) faculty, teaching assistants and junior lecturers, and Ph.D. students.
2021 NWO Open Competition grant for Bart Bronnenberg22nd July 2022
Bart Bronnenberg has been awarded one of the 2021 Open Competition grants from the NWO for his project: “Getting consumers to switch to sustainable and healthier food.”
Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing27th June 2022
The paper by Marnik Dekimpe on the topic “The future of private-label markets: A global convergence approach” (co-authored met Katrijn Gielens at UNC, Anirban Mukherjee at Instead, and Kapil Tuli at SMU) has been accepted for publication at the International Journal of Research in Marketing.
Warning label leads to higher prices for unhealthy products and healthier choices24th June 2022
In the fight against obesity, more and more countries are opting for mandatory, explicit warning labels on unhealthy products. Consumers who have less to spend react particularly strongly to this, which leads to healthier choice. The measure also leads to higher pricing of unhealthy products by manufacturers, which reinforces the healthy buying effect.
Paper Bart Bronnenberg accepted for publication in the Journal of Economic Perspectives22nd June 2022
The paper “Marketing Investment and Intangible Brand Capital” by Bart Bronnenberg, together with Jean-Pierre Dubé and Chad Syverson (both from the University of Chicago, Booth School of Business) has been accepted for publication in the Journal of Economic Perspectives.
Paper Jorna Leenheer accepted for publication in the European Journal of Marketing16th June 2022
The paper by Jorna Leenheer (together with Millie Elsen from CenterData) on “Energy efficiency of consideration sets and choices: The impact of label format” has been accepted for publication in the European Journal of Marketing.