Department Marketing

Education Department of Marketing

The Department of Marketing is dedicated to excellence in teaching. We teach at the bachelor, master, and Ph.D. levels.

Excellent in teaching

This has resulted in various Excellent Teacher Awards granted to our faculty: Bart Bronnenberg  (Pricing and Monetization Strategies), Inge Geyskens (Marketing Channel Management), Ronald de Jong (Strategic Marketing Management), Jan Klein (Market Assessment / Decision Making in Marketing), Samuel Staebler (Business Strategy and Data Analytics), Anika Stuppy (Marketing for Premaster), Robert Smith (Strategic Marketing Management).

In the past few years, our teaching also received School level Teaching Awards. Inge Geyskens was awarded as Best Teacher Large Groups (2021 and runner-up 2022), Rik Pieters received the Best Practice in Online Education Award (2022), and Carlie Rosmalen and Anne van der Vliet received the Talent of Year Award (2021 and 2022 respectively).


As a department, we are responsible for the following programs:

  • MSc Marketing Analytics
  • MSc Marketing Management
  • Research Master in Marketing
  • Ph.D. in Marketing (see the placement of our past Ph.D. students)

We also teach courses in the following programs:

  • BSc International Business Administration
  • BSc Bedrijfseconomie (Business Administration)
  • BSc Entrepreneurship and Business Innovation

Department members are also involved in the Executive Programs at TiSEM as well as TIAS Business School. TIAS is an internationally top-ranked business school focused on post-experience management education.

Teaching mission

Our master programs are designed to teach the skills and knowledge a marketing expert needs according to the American Marketing Association (the leading international authority in marketing for practitioners and academics). We have a strong focus on top-quality academic research, but the program is designed so students develop the knowledge and skills to translate a concrete marketing problem into an academically relevant research problem and vice versa.

Connection to practice

We provide companies with the opportunity to interact with talented marketing students using case studies, guest lectures, and master theses. For students, applying marketing concepts to real-life problems is vital for the learning experience. For companies, exposure to talented marketing students brings innovative insights to marketing problems.

Examples of past and current collaborations with companies in our teaching activities include

  • Consulting field projects with Mondelez, Unilever, ABInbev, Cloetta (Courses: Marketing Communication and Brand Management)
  • Case and optimization studies with  Dentsu, Greenchoice, Rabobank, and Transavia (Course: Experimental Research)
  • Guest lectures by Brand Loyalty, Aegon, Achmea, KraftHeinz, Ferrero,…
  • Master theses in cooperation with Philips, KPN, Bol, et al.

Students also have the opportunity to participate in the L’Oreal Brandstorm Challenge.

We are always open to discussing the possibilities for organizations that are interested in working with us on our education program, by providing guest lectures, in-class assignments, on-site visiting, or possible internships for our students in marketing.

For more information on the possibilities in the classroom, please contact our Educational Coordinator, Anick Bosmans.