Department Marketing

Education Department of Marketing

The department of marketing is dedicated to excellence in teaching. We teach at the bachelor, master, and PhD levels, as well as executive education.

Excellent in teaching

This has resulted in very good teaching evaluations and several Excellent Teacher Awards granted to our faculty: Anick Bosmans (Marketing Communication), Inge Geyskens (Marketing Channel Management), Hans Haans (Inleiding Onderzoeksmethoden BE), Aurelie Lemmens (Conjoint Analysis), Henk Roest (Marketing for Pre-Master + Brand Management).

Furthermore, our teaching also receives other recognition at the School and University level. Brand Management (taught by Henk Roest) won the Teaching Innovation Award, and Hannes Datta won Teacher of the Year at Tilburg University.

The quality of our teaching is also reflected in the accomplishments of our students. Mike Broeren won the Dutch Marketing Thesis Award in 2017, after our student Mark van Zuijlen won it in 2016. One of our student teams won the Google Online Marketing Challenge 2017 (out of 111 entering teams), a student team won the Dutch National Finals of the L’Oréal Brandstorm 2015 competition, and alumnus Ramez Khader (now at Fingerspitz) won the Consultant of the Year award (part of the Dutch Marketing Search Awards).

Programs

As a department, we are responsible for the following programs:

  • MSc Marketing Analytics
  • MSc Marketing Management
  • Research Master in Marketing
  • Ph.D. in Marketing (see placement of our past PhD students)

We also teach courses in the following programs:

  • BSc International Business Administration
  • BSc Bedrijfseconomie (Business Administration)

Department members are also involved in the Executive Programs at TiSEM as well as TIAS Business School. TIAS is an internationally top ranked business school focused on post-experience management education.

Teaching mission

Our master programs are designed to teach the skills and knowledge a marketing expert needs according to the American Marketing Association (the leading international authority in marketing for practitioners and academics). We have a strong focus on top quality academic research, but the program is designed so students develop the knowledge and skills to translate a concrete marketing problem to an academically relevant research problem and vice versa.

Connection to practice

We provide companies with the opportunity to interact with talented marketing students using case studies, guest lectures, and master theses. For students, applying marketing concepts to real-life problems is vital for the learning experience. For companies, exposure to talented marketing students brings innovative insights to marketing problems.

Current collaborations with companies in our teaching activities include

  • Consulting field projects with Campari (Course: Brand Management)…
  • Case studies with Sennheiser (Course: Decision Making in Marketing) and iProspect/Transavia (Course: Experimental Research)
  • Guest lectures by Brand Loyalty, Aegon, Achmea
  • Master theses in cooperation with Philips, KPN, Bol, et al.

Students also have the opportunity to participate in the L’Oreal Brandstorm Challenge and the Google Online Marketing Challenge.

We are always open to discuss the possibilities for organizations that are interested in working with us on our education program, by providing guest lectures, in-class assignments, on-site visiting or possible internships for our students in marketing.

For more information on the possibilities in the classroom, please contact our Educational Coordinator, Anick Bosmans.