News Department of Marketing
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ISMS Fellow Award 2023 for Bart Bronnenberg
15th June 2023Bart Bronnenberg was awarded the ISMS Fellow Award 2023 at the INFORMS Marketing Science Meeting on 8 June.
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Paper Rik Pieters accepted for publication in the Journal of Consumer Psychology
20th April 2023The paper “Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study” by Rik Pieters has been accepted for publication in the Journal of Consumer Psychology.
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Retailer price promotions increase waste awareness, not waste
30th March 2023Contrary to what is often assumed, retailer price promotions such as “Buy One, Get One” or quantity discounts in supermarkets do not cause more food to go to waste. In fact, such offers appear to increase consumer awareness of the risk of wasting food, which in turn spurs them on to prevent waste. Supermarkets could encourage such awareness-driven behavior by designing smart campaigns that help prevent waste.