News Department of Marketing
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Paper Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe accepted in the Journal of the Academy of Marketing Science
20th March 2023The paper “Do consumers benefit from national-brand listings by hard discounters?” by Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe, co-authored with former Tilburg Ph.D. student Didi Lin was accepted in the Journal of the Academy of Marketing Science.
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Paper Arjen van Lin accepted for publication in the Journal of Consumer Research
09th March 2023The paper by Arjen van Lin titled: “Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste” has been accepted for publication in the Journal of Consumer Research.
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EMAC Distinguished Marketing Scholar Award 2023 for Els Gijsbrechts
06th March 2023Els Gijsbrechts has won the EMAC Distinguished Marketing Scholar Award 2023. One of the highest honors that a marketing scholar can receive. The European Marketing Academy (EMAC) praises her for her innovative and leading research, substantial contributions to EMAC, and her exceptional service to the marketing community at large.