Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

  1. Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs (2022)

    Bies, S. (2022). Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. CentER, Center for Economic Research.
  2. Fields of gold: Scraping web data for marketing insights (2022)

    Boegershausen, J., Datta, H., Borah, A., & Stephen, A. (2022). Fields of gold: Scraping web data for marketing insights. Journal of Marketing, 86(5), 1-20.
  3. Designing successful temporary loyalty programs: An exploratory study on retailer and country differences (2022)

    Bombaij, N., Gelper, S., & Dekimpe, M. (2022). Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. International Journal of Research in Marketing.
  4. Consumer time budgets and grocery shopping behavior (2022)

    Bronnenberg, B. J. J. A. M., Klein, T., & Xu, Y. (Accepted/In press). Consumer time budgets and grocery shopping behavior. Management Science.
  5. Marketing investment and intangible brand capital (2022)

    Bronnenberg, B. J. J. A. M., Dubé, J., & Syverson, C. (Accepted/In press). Marketing investment and intangible brand capital. Journal of Economic Perspectives.
  6. Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry (2022)

    Bronnenberg, B. J. J. A. M., Dube, J. P., & Joo, J. (2022). Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry. Marketing Science, 41(4), 282-304.
  7. Cross-national differences in market response: Line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies (2022)

    Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2022). Cross-national differences in market response: Line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies. Journal of Marketing Research, 59(2), 251-270.
  8. The future of private-label markets: A global convergence approach (2022)

    Dekimpe, M., Gielens, K., Mukherjee, A., & Tuli, K. R. (Accepted/In press). The future of private-label markets: A global convergence approach. International Journal of Research in Marketing.
  9. Learning from data: An empirics-first approach to relevant knowledge generation (2022)

    Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (Accepted/In press). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing.
  10. Adding budget and premium private labels to standard private labels - Established empirical generalizations, emerging empirical insights, and future research (2022)

    Keller, K. O., Dekimpe, M. G., & Geyskens, I. (2022). Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research. Journal of Retailing, 98(1), 5-23.
  11. Do you think we are a match? The predictive power of matching activities for prospective students of an international business program (2022)

    Leenheer, J. (2022). Do you think we are a match? The predictive power of matching activities for prospective students of an international business program. International journal of management education, 20(2), [100637].
  12. Energy efficiency of consideration sets and choices: The impact of label format (2022)

    Leenheer, J., & Elsen, M. (Accepted/In press). Energy efficiency of consideration sets and choices: The impact of label format. European Journal of Marketing.
  13. How Do Nutritional Warning Labels Affect Prices? (2022)

    Pachali, M., Kotschedoff, M., van Lin, A., Bronnenberg, B., & van Herpen, E. (2022). How Do Nutritional Warning Labels Affect Prices? SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3642756
  14. How do nutritional warning labels affect prices? (2022)

    Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (Accepted/In press). How do nutritional warning labels affect prices? Journal of Marketing Research. ,
  15. AI applications to customer feedback research: A review (2022)

    Peter, L., Chakraborty, I., & Banerjee, S. (Accepted/In press). AI applications to customer feedback research: A review. In K. Sudhir, & O. Toubia (Eds.), Review of Marketing Research : Artificial Intelligence and Marketing Emerald Publishing.
  16. Six methods for latent moderation analysis in marketing research: A comparison and guidelines (2022)

    Pieters, C., Pieters, R., & Lemmens, A. (2022). Six methods for latent moderation analysis in marketing research: A comparison and guidelines. Journal of Marketing Research.
  17. The street music business: consumer responses to buskers performing on the street and on online video platforms (2022)

    Stäbler, S., & Mierisch, K. K. (2022). The street music business: consumer responses to buskers performing on the street and on online video platforms. Marketing Letters, 33, 325-350.
  18. The envious consumer (2022)

    van de Ven, N. (2022). The envious consumer. In S. Protasi (Ed.), The Moral Psychology of Envy (pp. 217-235). Rowman & Littlefield.
  19. The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning (2022)

    van Ewijk, B., Gijsbrechts, E., & Steenkamp, J. E. B. M. (2022). The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning. International Journal of Research in Marketing.
  20. A global perspective on the marketing mix across time and space (2022)

    Wichmann, J. R., Uppal, A., Sharma, A., & Dekimpe, M. (2022). A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39(2), 502-521.