Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. Using technology to bring online convenience to offline shopping - (2019)

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online convenience to offline shopping. Marketing Letters.

  2. Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? - The Moderating Role of Brand Equity (2019)

    Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2019). Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity.

  3. Retailing and retailing research in the age of big data analytics - (2019)

    Dekimpe, M. (2019). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing.

  4. More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration - (2018)

    van de Ven, N., Archer, A., & Engelen, B. (2019). More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration. The Journal of Social Psychology, 159(4), 383-397.

  5. The meaning of distraction - How metacognitive inferences from distraction affect brand attitudes (2019)

    Zane, D. M., Smith, R., & Reczek, R. (2019). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research.

  6. When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2019)

    Bombaij, N., & Dekimpe, M. (2019). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing.

  7. How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience - (2019)

    Alvino, L. (2019). How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience. In Proceedings of the 33rd IBIMA Conference (pp. 5947-5951). Granada: IBIMA Publishing.

  8. Investigating the global socio-economic benefits of satellite industry and remote sensing applications - (2019)

    Alvino, L., Marino, S., Ahmad, U., & Alvino, A. (2019). Investigating the global socio-economic benefits of satellite industry and remote sensing applications. In Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications (pp. 234-247). Granada: IBIMA Publishing.

  9. Assessing sensitive consumer behavior using the item count response technique - (2018)

    de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360.

  10. I am, therefore I buy - Low self-esteem and the pursuit of self-verifying consumption (2019)

    Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2019). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, [ucz029].

  11. "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition - (2019)

    van Lin, A., & Gijsbrechts, E. (2019). "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition. Management Science, 65(5), 2388-2411.

  12. Eye tracking methodology for research in consumer psychology - (2019)

    Wedel, M., Pieters, R., & van der Lans, R. J. A. (2019). Eye tracking methodology for research in consumer psychology. In F. R. Kardes, P. M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology (1st ed., pp. 276-292). New York: Taylor & Francis.

  13. Retailing research in rapidly changing times - On the danger of being leapfrogged by practice (2019)

    Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9.

  14. Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? - (2019)

    Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2019, Feb 5). Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

  15. Greedy bastards - Testing the relationship between wanting more and unethical behavior (2019)

    Seuntjens, T., Zeelenberg, M., van de Ven, N., & Breugelmans, S. (2019). Greedy bastards: Testing the relationship between wanting more and unethical behavior. Personality and Individual Differences, 138, 147-156.

  16. Towards more interactive and sustainable food retailing - An empirical case study of the supermarket of the future (2019)

    van Giesen, R., & Leenheer, J. (2019). Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future. International journal of retail & distribution management, 47(1), 55-75.

  17. Price promotions and popular events - (2019)

    Keller, W., Deleersnyder, B., & Gedenk, K. (2019). Price promotions and popular events. Journal of Marketing, 83(1), 73-88.

  18. Climbing out of the economic crisis - Reciprocal relationships between consumer sentiment and personal stress over time (2018)

    van Giesen, R., & Pieters, R. (2019). Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time. Journal of Economic Psychology, 70, 109-124.

  19. Consumer misinformation and the brand premium - A private label blind taste test (2019)

    Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (Accepted/In press). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science.

  20. Customer Touchpoint Management für Corporate Brands umsetzen - (2019)

    Esch, F-R., Klein, J. F., Knörle, C., & Stahl, M. (2019). Customer Touchpoint Management für Corporate Brands umsetzen. In F. R. Esch, T. Tomczak, J. Kernstock, T. Langner, & J. Redler (Eds.), Corporate Brand Management (pp. 499-520). (Corporate Brand Management). Wiesbaden: Springer Gabler.