Publications Department of Marketing
This is an overview of the 20 most recent publications of the Department of Marketing.
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Using technology to bring online convenience to offline shopping - (2019)
Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online convenience to offline shopping. Marketing Letters. -
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? - The Moderating Role of Brand Equity (2019)
Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2019). Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity. -
Retailing and retailing research in the age of big data analytics - (2019)
Dekimpe, M. (2019). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing. -
More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration - (2018)
van de Ven, N., Archer, A., & Engelen, B. (2019). More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration. The Journal of Social Psychology, 159(4), 383-397. -
The meaning of distraction - How metacognitive inferences from distraction affect brand attitudes (2019)
Zane, D. M., Smith, R., & Reczek, R. (2019). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research. -
When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2019)
Bombaij, N., & Dekimpe, M. (2019). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing. -
How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience - (2019)
Alvino, L. (2019). How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience. In Proceedings of the 33rd IBIMA Conference (pp. 5947-5951). Granada: IBIMA Publishing. -
Investigating the global socio-economic benefits of satellite industry and remote sensing applications - (2019)
Alvino, L., Marino, S., Ahmad, U., & Alvino, A. (2019). Investigating the global socio-economic benefits of satellite industry and remote sensing applications. In Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications (pp. 234-247). Granada: IBIMA Publishing. -
Assessing sensitive consumer behavior using the item count response technique - (2018)
de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360. -
I am, therefore I buy - Low self-esteem and the pursuit of self-verifying consumption (2019)
Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2019). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, [ucz029]. -
"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition - (2019)
van Lin, A., & Gijsbrechts, E. (2019). "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition. Management Science, 65(5), 2388-2411. -
Eye tracking methodology for research in consumer psychology - (2019)
Wedel, M., Pieters, R., & van der Lans, R. J. A. (2019). Eye tracking methodology for research in consumer psychology. In F. R. Kardes, P. M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology (1st ed., pp. 276-292). New York: Taylor & Francis. -
Retailing research in rapidly changing times - On the danger of being leapfrogged by practice (2019)
Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9. -
Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? - (2019)
Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2019, Feb 5). Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? -
Greedy bastards - Testing the relationship between wanting more and unethical behavior (2019)
Seuntjens, T., Zeelenberg, M., van de Ven, N., & Breugelmans, S. (2019). Greedy bastards: Testing the relationship between wanting more and unethical behavior. Personality and Individual Differences, 138, 147-156. -
Towards more interactive and sustainable food retailing - An empirical case study of the supermarket of the future (2019)
van Giesen, R., & Leenheer, J. (2019). Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future. International journal of retail & distribution management, 47(1), 55-75. -
Price promotions and popular events - (2019)
Keller, W., Deleersnyder, B., & Gedenk, K. (2019). Price promotions and popular events. Journal of Marketing, 83(1), 73-88. -
Climbing out of the economic crisis - Reciprocal relationships between consumer sentiment and personal stress over time (2018)
van Giesen, R., & Pieters, R. (2019). Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time. Journal of Economic Psychology, 70, 109-124. -
Consumer misinformation and the brand premium - A private label blind taste test (2019)
Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (Accepted/In press). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science. -
Customer Touchpoint Management für Corporate Brands umsetzen - (2019)
Esch, F-R., Klein, J. F., Knörle, C., & Stahl, M. (2019). Customer Touchpoint Management für Corporate Brands umsetzen. In F. R. Esch, T. Tomczak, J. Kernstock, T. Langner, & J. Redler (Eds.), Corporate Brand Management (pp. 499-520). (Corporate Brand Management). Wiesbaden: Springer Gabler.