Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

  1. Streaming Services and the Homogenization of Music Consumption (2020)

    Knox, G., & Datta, H. (2020). Streaming Services and the Homogenization of Music Consumption.
  2. Higher minimum quality standards and redistributive effects on consumer welfare (2020)

    Kotschedoff, M. J. W., & Pachali, M. (2020). Higher minimum quality standards and redistributive effects on consumer welfare. Marketing Science.
  3. When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries (2020)

    Stäbler, S., & Fischer, M. (Accepted/In press). When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries. Journal of Marketing.
  4. I am, therefore I buy - Low self-esteem and the pursuit of self-verifying consumption (2020)

    Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2020). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, 46(5), 956-973.
  5. Envy and social comparison (2020)

    van de Ven, N., & Zeelenberg, M. (2020). Envy and social comparison. In J. Suls, R. Collins, & L. Wheeler (Eds.), Social Comparison in Judgment and Behavior Oxford: Oxford University Press.
  6. The meaning of distraction - How metacognitive inferences from distraction affect brand attitudes (2020)

    Zane, D. M., Smith, R., & Reczek, R. (2020). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research, 46(5), 974-994.
  7. How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience (2019)

    Alvino, L. (2019). How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience. In Proceedings of the 33rd IBIMA Conference (pp. 5947-5951). Granada: IBIMA Publishing.
  8. Investigating the global socio-economic benefits of satellite industry and remote sensing applications (2019)

    Alvino, L., Marino, S., Ahmad, U., & Alvino, A. (2019). Investigating the global socio-economic benefits of satellite industry and remote sensing applications. In Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications (pp. 234-247). Granada: IBIMA Publishing.
  9. When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2019)

    Bombaij, N., & Dekimpe, M. (2019). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing.
  10. Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? (2019)

    Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2019, Feb 5). Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
  11. Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? - The Moderating Role of Brand Equity (2019)

    Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2019). Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity.
  12. Assessing sensitive consumer behavior using the item count response technique (2018)

    de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360.
  13. Retailing and retailing research in the age of big data analytics (2019)

    Dekimpe, M. (2019). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing.
  14. Retailing research in rapidly changing times - On the danger of being leapfrogged by practice (2019)

    Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9.
  15. Using technology to bring online convenience to offline shopping (2019)

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online convenience to offline shopping. Marketing Letters.
  16. Consumer misinformation and the brand premium - A private label blind taste test (2019)

    Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (Accepted/In press). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science.
  17. Customer Touchpoint Management für Corporate Brands umsetzen (2019)

    Esch, F-R., Klein, J. F., Knörle, C., & Stahl, M. (2019). Customer Touchpoint Management für Corporate Brands umsetzen. In F. R. Esch, T. Tomczak, J. Kernstock, T. Langner, & J. Redler (Eds.), Corporate Brand Management (pp. 499-520). (Corporate Brand Management). Wiesbaden: Springer Gabler.
  18. Measuring Customer Experiences - A Text-Based and Pictorial Scale (2019)

    Gahler, M., Klein, J. F., & Paul, M. (2019). Measuring Customer Experiences: A Text-Based and Pictorial Scale. Cambridge: MSI Working Paper Series.
  19. Retailers under siege? Issues and outlook (2019)

    Gielens, K. J. P., & Gijsbrechts, E. (2019). Retailers under siege? Issues and outlook. In Y. M. van Everdingen (Ed.), Surviving the Retail Revolution (pp. 17-28). Amsterdam: MOA, Center for Marketing Intelligence & Research.
  20. Evaluating the effectiveness of retailer-themed super saver events (2019)

    Gijsbrechts, E., & Guyt, J. Y. (Accepted/In press). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing.