Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. How push messaging impacts consumer spending and reward redemption in store-loyalty programs (2021)

    Bies, S., Bronnenberg, B. J. J. A. M., & Gijsbrechts, E. (Accepted/In press). How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing.

  2. Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs (2021)

    Boegershausen, J., Borah, A., Datta, H., & Stephen, A. (2021). Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3820666

  3. Regulating regret via decreasing goal level: Comparing maximizers and satisficers (2021)

    Kamiya, A. S. M., Zeelenberg, M., & Hernandez, J. M. D. C. (2021). Regulating regret via decreasing goal level: Comparing maximizers and satisficers. Personality and Individual Differences, 178, [110870].

  4. Technology-enabled personalization in retail stores - Understanding drivers and barriers (2021)

    Riegger, A-S., Klein, J. F., Merfeld, K., & Henkel, S. (2021). Technology-enabled personalization in retail stores: Understanding drivers and barriers. Journal of Business Research, 123, 140-155.

  5. Mix or match? Consumer spending decisions in conditional promotions (2020)

    Sokolova, T., & Li, Y. (2021). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology, 31(1), 91-102.

  6. Pick your poison: Attribute trade‐offs in unattractive consideration sets (2020)

    Sokolova, T., & Krishna, A. (2021). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology, 31(2), 319-328.

  7. How and why our eating decisions neglect infrequently consumed foods (2021)

    Sussman, A. B., Paley, A., & Alter, A. L. (2021). How and why our eating decisions neglect infrequently consumed foods. Journal of Consumer Research.

  8. What causes the strength-is-weakness effect in coalition formation: Passive adoption or active selection of self-serving allocation rules? (2021)

    Wissink, J., van Beest, I., Pronk, T., & van de Ven, N. (2021). What causes the strength-is-weakness effect in coalition formation: Passive adoption or active selection of self-serving allocation rules? European Journal of Social Psychology.

  9. Tears evoke the intention to offer social support: A systematic investigation of the interpersonal effects of emotional crying across 41 countries (2021)

    Zickfeld, J. H., van de Ven, N., Pich, O., Schubert, T. W., Berkessel, J. B., Pizarro, J. J., Bhushan, B., Mateo, N. J., Barbosa, S., Sharman, L., Kökönyei, G., Schrover, E., Kardum, I., Aruta, J. J. B., Lazarevic, L. B., Escobar, M. J., Stadel, M., Arriaga, P., Dodaj, A., ... Vingerhoets, A. (2021). Tears evoke the intention to offer social support: A systematic investigation of the interpersonal effects of emotional crying across 41 countries. Journal of Experimental Social Psychology, 95.

  10. Brain responses to external cues: Studying consumers' visual attention processes with PCN (2020)

    Alvino, L., van der Lubbe, R., & Constantinides, E. (2020). Brain responses to external cues: Studying consumers' visual attention processes with PCN. In Proceedings of the 16th Annual NeuroPsychoEconomics Conference (pp. 15).

  11. New frontiers in neuromarketing research - Benefit and potential applications of GRAIL (2020)

    Alvino, L., Pavone, L., & Robben, H. (2020). New frontiers in neuromarketing research: Benefit and potential applications of GRAIL. In Proceedings of the 49th EMAC Conference [A2020-62507] EMAC.

  12. Picking your brains - Where and how neuroscience tools can enhance marketing research (2020)

    Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking your brains: Where and how neuroscience tools can enhance marketing research. Frontiers in Neuroscience, 14, [577666].

  13. Which wine do you prefer? - An analysis on consumer behaviour and brain activity during a wine tasting experience (2020)

    Alvino, L., van der Lubbe, R., Joosten, R. A. M., & Constantinides, E. (2020). Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience. Asia Pacific Journal of Marketing and Logistics, 32(5), 1149-1170.

  14. When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2020)

    Bombaij, N., & Dekimpe, M. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195.

  15. Retailing and retailing research in the age of big data analytics (2020)

    Dekimpe, M. (2020). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, 37(1), 3-14.

  16. Using technology to bring online convenience to offline shopping (2020)

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.

  17. Consumer misinformation and the brand premium - A private label blind taste test (2020)

    Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (2020). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science, 39(2), 382-406.

  18. Navigating the last mile in grocery shopping: The click and collect format (2020)

    Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2020). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing.

  19. Evaluating the effectiveness of retailer-themed super saver events (2020)

    Gijsbrechts, E., & Guyt, J. Y. (2020). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing, 84(2), 92-113.

  20. Opening the umbrella - The effect of rebranding multiple category specific private-label brands to one umbrella brand (2020)

    Keller, K. O., Geyskens, I., & Dekimpe, M. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.