Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2020)

    Bombaij, N., & Dekimpe, M. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195.

  2. Retailing and retailing research in the age of big data analytics (2020)

    Dekimpe, M. (2020). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, 37(1), 3-14.

  3. Using technology to bring online convenience to offline shopping (2020)

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.

  4. Consumer misinformation and the brand premium - A private label blind taste test (2020)

    Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (2020). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science, 39(2), 382-406.

  5. Navigating the last mile in grocery shopping: The click and collect format (2020)

    Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (Accepted/In press). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing.

  6. Evaluating the effectiveness of retailer-themed super saver events (2020)

    Gijsbrechts, E., & Guyt, J. Y. (2020). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing, 84(2), 92-113.

  7. Opening the umbrella - The effect of rebranding multiple category specific private-label brands to one umbrella brand (2020)

    Keller, K. O., Geyskens, I., & Dekimpe, M. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.

  8. Customer journey analyses in digital media - Exploring the impact of cross-media exposure on customers’ purchase decisions (2020)

    Klein, J. F., Zhang, Y., Falk, T., Aspara, J., & Luo, X. (2020). Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions. Journal of Service Management.

  9. Streaming Services and the Homogenization of Music Consumption (2020)

    Knox, G., & Datta, H. (2020). Streaming Services and the Homogenization of Music Consumption.

  10. Higher minimum quality standards and redistributive effects on consumer welfare (2020)

    Kotschedoff, M. J. W., & Pachali, M. (2020). Higher minimum quality standards and redistributive effects on consumer welfare. Marketing Science, 39(1), 253-280.

  11. Customer satisfaction and its impact on the future costs of selling (2020)

    Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.

  12. Heads-up - Head movements during ad exposure respond to consumer goals and predict brand memory (2020)

    Pieters, R., & Wedel, M. (2020). Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory. Journal of Business Research, 111, 281-289.

  13. Technology-enabled personalization in retail stores - Understanding drivers and barriers (2020)

    Riegger, A-S., Klein, J. F., Merfeld, K., & Henkel, S. (Accepted/In press). Technology-enabled personalization in retail stores: Understanding drivers and barriers. Journal of Business Research.

  14. Buyer participation in outsourced new product development projects - The role of relationship multiplexity (2020)

    Slot, J. H., Wuyts, S. H. K., & Geyskens, I. (2020). Buyer participation in outsourced new product development projects: The role of relationship multiplexity. Journal of Operations Management, 66(5), 578-612.

  15. The role of holistic processing in simultaneous consumption (2020)

    Smith, R., & Redden, J. (2020). The role of holistic processing in simultaneous consumption. Journal of Experimental Social Psychology, 91, [104023].

  16. Uniformity: The effects of organizational attire on judgments and attributions (2020)

    Smith, R., Chandler, J., & Schwarz, N. (2020). Uniformity: The effects of organizational attire on judgments and attributions. Journal of Applied Social Psychology, 50(5), 299-312.

  17. Mix or match? Consumer spending decisions in conditional promotions (2020)

    Sokolova, T., & Li, Y. (2020). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology.

  18. Pick your poison: Attribute trade‐offs in unattractive consideration sets (2020)

    Sokolova, T., & Krishna, A. (2020). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology.

  19. The left-digit bias - When and why are consumers penny wise and pound foolish? (2020)

    Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The left-digit bias: When and why are consumers penny wise and pound foolish? Journal of Marketing Research, 57(4), 771-788.

  20. When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries (2020)

    Stäbler, S., & Fischer, M. (2020). When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries. Journal of Marketing, 84(3), 46-67.