Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. Technology-enabled personalization in retail stores - Understanding drivers and barriers (2021)

    Riegger, A-S., Klein, J. F., Merfeld, K., & Henkel, S. (2021). Technology-enabled personalization in retail stores: Understanding drivers and barriers. Journal of Business Research, 123, 140-155.

  2. Brain responses to external cues: studying consumers' visual attention processes with PCN. (2020)

    Alvino, L., van der Lubbe, R., & Constantinides, E. (2020). Brain responses to external cues: studying consumers' visual attention processes with PCN. In NeuroPsychoEconomics Conference Proceedings

  3. New frontiers in neuromarketing research - Benefit and potential applications of GRAIL (2020)

    Alvino, L., Pavone, L., & Robben, H. (2020). New frontiers in neuromarketing research: Benefit and potential applications of GRAIL. In Proceedings of the 49th EMAC Conference [A2020-62507] EMAC.

  4. Picking your brains - Where and how neuroscience tools can enhance marketing research (2020)

    Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking your brains: Where and how neuroscience tools can enhance marketing research. Frontiers in Neuroscience, 14, [577666].

  5. Which wine do you prefer? - An analysis on consumer behaviour and brain activity during a wine tasting experience (2020)

    Alvino, L., van der Lubbe, R., Joosten, R. A. M., & Constantinides, E. (2020). Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience. Asia Pacific Journal of Marketing and Logistics, 32(5), 1149-1170.

  6. When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2020)

    Bombaij, N., & Dekimpe, M. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195.

  7. Retailing and retailing research in the age of big data analytics (2020)

    Dekimpe, M. (2020). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, 37(1), 3-14.

  8. Using technology to bring online convenience to offline shopping (2020)

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.

  9. Consumer misinformation and the brand premium - A private label blind taste test (2020)

    Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (2020). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science, 39(2), 382-406.

  10. Navigating the last mile in grocery shopping: The click and collect format (2020)

    Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2020). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing.

  11. Evaluating the effectiveness of retailer-themed super saver events (2020)

    Gijsbrechts, E., & Guyt, J. Y. (2020). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing, 84(2), 92-113.

  12. Opening the umbrella - The effect of rebranding multiple category specific private-label brands to one umbrella brand (2020)

    Keller, K. O., Geyskens, I., & Dekimpe, M. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.

  13. Customer journey analyses in digital media - Exploring the impact of cross-media exposure on customers’ purchase decisions (2020)

    Klein, J. F., Zhang, Y., Falk, T., Aspara, J., & Luo, X. (2020). Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions. Journal of Service Management, 31(3), 489-508.

  14. Streaming Services and the Homogenization of Music Consumption (2020)

    Knox, G., & Datta, H. (2020). Streaming Services and the Homogenization of Music Consumption.

  15. Higher minimum quality standards and redistributive effects on consumer welfare (2020)

    Kotschedoff, M. J. W., & Pachali, M. (2020). Higher minimum quality standards and redistributive effects on consumer welfare. Marketing Science, 39(1), 253-280.

  16. Customer satisfaction and its impact on the future costs of selling (2020)

    Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.

  17. Heads-up - Head movements during ad exposure respond to consumer goals and predict brand memory (2020)

    Pieters, R., & Wedel, M. (2020). Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory. Journal of Business Research, 111, 281-289.

  18. Process analysis for marketing research (2020)

    Pieters, C. (2020). Process analysis for marketing research. CentER, Center for Economic Research.

  19. Buyer participation in outsourced new product development projects - The role of relationship multiplexity (2020)

    Slot, J. H., Wuyts, S. H. K., & Geyskens, I. (2020). Buyer participation in outsourced new product development projects: The role of relationship multiplexity. Journal of Operations Management, 66(5), 578-612.

  20. If all their products seem the same, all the parts within a product seem the same too - How brand homogeneity polarizes product experiences (2020)

    Smith, R., & Keller, K. (2020). If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. International Journal of Research in Marketing.