Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. Interacting user-generated content technologies: How questions & answers affect consumer reviews (2021)

    Banerjee, S., Dellacros, C., & Zervas, G. (2021). Interacting user-generated content technologies: How questions & answers affect consumer reviews. Journal of Marketing Research, 58(4), 742-761.

  2. How push messaging impacts consumer spending and reward redemption in store-loyalty programs (2021)

    Bies, S., Bronnenberg, B. J. J. A. M., & Gijsbrechts, E. (Accepted/In press). How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing.

  3. Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs (2021)

    Boegershausen, J., Borah, A., Datta, H., & Stephen, A. (2021). Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3820666

  4. Effectiveness of loyalty programs (2021)

    Bombaij, N. (2021). Effectiveness of loyalty programs. CentER, Center for Economic Research.

  5. Gender gaps in deceptive self-presentation on social media platforms vary with gender equality - A multinational investigation (2021)

    Kolesnyk, D., de Jong, M. G., & Pieters, R. (Accepted/In press). Gender gaps in deceptive self-presentation on social media platforms vary with gender equality: A multinational investigation. Psychological Science.

  6. Technology-enabled personalization in retail stores - Understanding drivers and barriers (2021)

    Riegger, A-S., Klein, J. F., Merfeld, K., & Henkel, S. (2021). Technology-enabled personalization in retail stores: Understanding drivers and barriers. Journal of Business Research, 123, 140-155.

  7. Mix or match? Consumer spending decisions in conditional promotions (2020)

    Sokolova, T., & Li, Y. (2021). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology, 31(1), 91-102.

  8. Pick your poison: Attribute trade‐offs in unattractive consideration sets (2020)

    Sokolova, T., & Krishna, A. (2021). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology, 31(2), 319-328.

  9. How and why our eating decisions neglect infrequently consumed foods (2021)

    Sussman, A. B., Paley, A., & Alter, A. L. (2021). How and why our eating decisions neglect infrequently consumed foods. Journal of Consumer Research.

  10. Visual competition suppression during planned purchases (2021)

    van der Lans, R. J. A., Pieters, R., & Wedel, M. (2021). Visual competition suppression during planned purchases. Journal of Consumer Research.

  11. Strength Is still a weakness in coalition formation - Replicating and understanding the Strength-is-Weakness effect (2021)

    Wissink, J., Beest, I. V., Pronk, T., & Ven, N. V. D. (2021). Strength Is still a weakness in coalition formation: Replicating and understanding the Strength-is-Weakness effect. Personality and Social Psychology Bulletin.

  12. What causes the strength-is-weakness effect in coalition formation - Passive adoption or active selection of self-serving allocation rules? (2021)

    Wissink, J., van Beest, I., Pronk, T., & van de Ven, N. (2021). What causes the strength-is-weakness effect in coalition formation: Passive adoption or active selection of self-serving allocation rules? European Journal of Social Psychology, 51(2), 326-342.

  13. What causes the strength-is-weakness effect in coalition formation - Passive adoption or active selection of self-serving allocation rules? (Dataset) (2021)

    Wissink, J. (Author), van Beest, I. (Author), Pronk, T. (Author), & van de Ven, N. (Author). (2021). What causes the strength-is-weakness effect in coalition formation: Passive adoption or active selection of self-serving allocation rules? (Dataset). Data set/Database, Dataverse NL.

  14. Dispositional greed scales (2021)

    Zeelenberg, M., Seuntjens, T. G., van de Ven, N., & Breugelmans, S. (Accepted/In press). Dispositional greed scales. European Journal of Psychological Assessment.

  15. Tears evoke the intention to offer social support - A systematic investigation of the interpersonal effects of emotional crying across 41 countries (2021)

    Zickfeld, J. H., van de Ven, N., Pich, O., Schubert, T. W., Berkessel, J. B., Pizarro, J. J., Bhushan, B., Mateo, N. J., Barbosa, S., Sharman, L., Kökönyei, G., Schrover, E., Kardum, I., Aruta, J. J. B., Lazarevic, L. B., Escobar, M. J., Stadel, M., Arriaga, P., Dodaj, A., ... Vingerhoets, A. (2021). Tears evoke the intention to offer social support: A systematic investigation of the interpersonal effects of emotional crying across 41 countries. Journal of Experimental Social Psychology, 95, [104137].

  16. Brain responses to external cues: Studying consumers' visual attention processes with PCN (2020)

    Alvino, L., van der Lubbe, R., & Constantinides, E. (2020). Brain responses to external cues: Studying consumers' visual attention processes with PCN. In Proceedings of the 16th Annual NeuroPsychoEconomics Conference (pp. 15).

  17. New frontiers in neuromarketing research - Benefit and potential applications of GRAIL (2020)

    Alvino, L., Pavone, L., & Robben, H. (2020). New frontiers in neuromarketing research: Benefit and potential applications of GRAIL. In Proceedings of the 49th EMAC Conference [A2020-62507] EMAC.

  18. Picking your brains - Where and how neuroscience tools can enhance marketing research (2020)

    Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking your brains: Where and how neuroscience tools can enhance marketing research. Frontiers in Neuroscience, 14, [577666].

  19. Which wine do you prefer? - An analysis on consumer behaviour and brain activity during a wine tasting experience (2020)

    Alvino, L., van der Lubbe, R., Joosten, R. A. M., & Constantinides, E. (2020). Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience. Asia Pacific Journal of Marketing and Logistics, 32(5), 1149-1170.

  20. When do loyalty programs work? - The moderating role of design, retailer-strategy, and country characteristics (2020)

    Bombaij, N., & Dekimpe, M. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195.