Publications Department of Marketing
This is an overview of the 20 most recent publications of the Department of Marketing.
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Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste (2023)
van Lin, A., Aydinli, A., Bertini, M., & van Herpen, E. (2023). Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste. Journal of Consumer Research, 50(4), 663-682. -
Brand advertising competition across economic cycles’ (2023)
Özturan, P., Deleersnyder, B., & Özsomer, A. (2023). Brand advertising competition across economic cycles’. International Journal of Research in Marketing. Advance online publication. -
Proximity-store introductions: A new route to big-box retailer success? (2023)
Dekimpe, M., Gijsbrechts, E., & Gielens, K. J. P. (2023). Proximity-store introductions: A new route to big-box retailer success? Journal of Retailing. Advance online publication. -
Shared e-scooter services and road safety - Evidence from six European countries (2023)
Cloud, C., Hess, S., & Kasinger, J. (2023). Shared e-scooter services and road safety: Evidence from six European countries. European Economic Review, 160, Article 104593. -
Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription (2023)
Paley, A., & Ven, N. V. D. (2023). Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription. Proceedings of the National Academy of Sciences, 120(44), e2308129120. Article e2308129120. -
Omitted budget constraint bias and implications for competitive pricing (2023)
Pachali, M., Kurz, P., & Otter, T. (2023). Omitted budget constraint bias and implications for competitive pricing. Journal of Marketing Research, 60(5), 968-986. -
Paper meets plastic: The perceived environmental friendliness of product packaging (2023)
Sokolova, T., Krishna, A., & Doering, T. (2023). Paper meets plastic: The perceived environmental friendliness of product packaging. Journal of Consumer Research, 50(3), 468-491. -
Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry (2023)
Huang, Y., & Bronnenberg, B. J. J. A. M. (2023). Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry. Marketing Science, 42(5), 984-1003. , -
Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs (2023)
Gregoric, M., de Jong, M. G., & Pieters, R. (2023). Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs. Journal of Marketing Research. Advance online publication. -
Attention trajectories capture utility accumulation and predict brand choice (2023)
Martinovici, A., Pieters, R., & Erdem, T. (2023). Attention trajectories capture utility accumulation and predict brand choice. Journal of Marketing Research, 60(4), 625-645. -
Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study (2023)
Jaspers, E. D. T., Pandelaere, M., Pieters, R., & Shrum, L. J. (2023). Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study. Journal of Consumer Psychology, 33(3), 591-601. -
Days-of-the-week effect in temporal judgments (2023)
Sokolova, T. (2023). Days-of-the-week effect in temporal judgments. Journal of Consumer Research, 50(1), 167-189. Article ucac044. -
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters (2023)
Widdecke, K., Keller, W., Gedenk, K., & Deleersnyder, B. (2023). Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters. International Journal of Research in Marketing, 40(2), 455-474. -
How firm communication affects the impact of layoff announcements on brand strength over time (2023)
Stäbler, S., Himme, A., Edeling, A., & Backhaus, M. (Accepted/In press). How firm communication affects the impact of layoff announcements on brand strength over time. International Journal of Research in Marketing. -
In Brands We Trust - The Development and Validation of a Contemporary Brand Trust Scale (2023)
Roest, H., & de Graaf, P. (2023). In Brands We Trust: The Development and Validation of a Contemporary Brand Trust Scale. In Proceedings of the 52nd European Marketing Academy (Vol. 52, pp. 1-11). Article A2023-112705. https://proceedings.emac-online.org/index.cfm?abstractid=A2023-112705&In%20Brands%20We%20Trust;%20The%20Development%20and%20Validation -
Do consumers benefit from national-brand listings by hard discounters? (2023)
Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2023). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science. Advance online publication. -
Learning from data: An empirics-first approach to relevant knowledge generation (2023)
Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2023). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing, 87(3), 319-336. -
The art of slowness: Slow motion enhances consumer evaluations by increasing processing fluency (2023)
Stuppy, A., Landwehr, J., & McGraw, P. (2023). The art of slowness: Slow motion enhances consumer evaluations by increasing processing fluency. Journal of Marketing Research. Advance online publication. -
Consumer time budgets and grocery shopping behavior (2023)
Bronnenberg, B. J. J. A. M., Klein, T., & Xu, Y. (2023). Consumer time budgets and grocery shopping behavior. Management Science. Advance online publication. -
Artificial Intelligence applications to customer feedback research: Review (2023)
Peter, L., Chakraborty, I., & Banerjee, S. (2023). Artificial Intelligence applications to customer feedback research: Review. In K. Sudhir, & O. Toubia (Eds.), Artificial Intelligence in Marketing (Vol. 20, pp. 169-190). (Review of Marketing Research; Vol. 20). Emerald Publishing.