Publications Department of Marketing

Knox, G., & Datta, H. (2020). Streaming Services and the Homogenization of Music Consumption.

Kotschedoff, M. J. W., & Pachali, M. (2020). Higher minimum quality standards and redistributive effects on consumer welfare. Marketing Science.

Stäbler, S., & Fischer, M. (Accepted/In press). When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries. Journal of Marketing.

Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2020). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, 46(5), 956-973.

van de Ven, N., & Zeelenberg, M. (2020). Envy and social comparison. In J. Suls, R. Collins, & L. Wheeler (Eds.), Social Comparison in Judgment and Behavior Oxford: Oxford University Press.

Zane, D. M., Smith, R., & Reczek, R. (2020). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research, 46(5), 974-994.

Alvino, L. (2019). How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience. In Proceedings of the 33rd IBIMA Conference (pp. 5947-5951). Granada: IBIMA Publishing.

Alvino, L., Marino, S., Ahmad, U., & Alvino, A. (2019). Investigating the global socio-economic benefits of satellite industry and remote sensing applications. In Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications (pp. 234-247). Granada: IBIMA Publishing.

Bombaij, N., & Dekimpe, M. (2019). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing.

Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2019, Feb 5). Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2019). Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity.

de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360.

Dekimpe, M. (2019). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing.

Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9.

Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online convenience to offline shopping. Marketing Letters.

Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (Accepted/In press). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science.

Esch, F-R., Klein, J. F., Knörle, C., & Stahl, M. (2019). Customer Touchpoint Management für Corporate Brands umsetzen. In F. R. Esch, T. Tomczak, J. Kernstock, T. Langner, & J. Redler (Eds.), Corporate Brand Management (pp. 499-520). (Corporate Brand Management). Wiesbaden: Springer Gabler.

Gahler, M., Klein, J. F., & Paul, M. (2019). Measuring Customer Experiences: A Text-Based and Pictorial Scale. Cambridge: MSI Working Paper Series.

Gielens, K. J. P., & Gijsbrechts, E. (2019). Retailers under siege? Issues and outlook. In Y. M. van Everdingen (Ed.), Surviving the Retail Revolution (pp. 17-28). Amsterdam: MOA, Center for Marketing Intelligence & Research.

Gijsbrechts, E., & Guyt, J. Y. (Accepted/In press). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing.