Publications Department of Marketing

Black, N., Deer, L., Johnston, D. W., & Kunz, J. S. (2024). Are You Okay? Effects of a National Peer-Support Campaign on Mental Health.

Dekimpe, M., & Geyskens, I. (2024). Sharing economy: International marketing strategies - A commentary. In S. Samiee, C. S. Katsikeas, & P. Riefler (Eds.), Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 537-546). (JIBS Special Collections). Palgrave Macmillan.

Guyt, J. Y., Datta, H., & Boegershausen, J. (2024). Unlocking the potential of web data for retailing research. Journal of Retailing, 100(1), 130-147.

Stäbler, S., & Gala, P. (2024). Breaking the news: how does CEO media coverage influence consumer and investor evaluations? Marketing Letters. Advance online publication.

Kusumawardani, K., & Soegihono, L. F. (2024). Does gamification on an e-commerce application lead intention to use the application and spread word of mouth? International Journal of Business and Systems Research, 18(1), 65-84.

Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2024). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science, 52(1), 97-118.

Sklenarz, F. A., Edeling, A., Himme, A., & Wichmann, J. R. K. (2024). Does bigger still mean better? How digital transformation affects the market share-profitability relationship. International Journal of Research in Marketing. Advance online publication.

Bronnenberg, B. J. J. A. M. (2024). Innovation and distribution: An equilibrium model of manufacturing and retailing. Economic Journal. Advance online publication.

Wichmann, J. R. K., & Reinartz, W. (Accepted/In press). Retail platformization in digital transformation. In J. Q. Dong, & P. C. Verhoef (Eds.), A Research Agenda for Digital Transformation: Multidisciplinary Perspectives Edward Elgar Publishing Ltd..

van Lin, A., Aydinli, A., Bertini, M., & van Herpen, E. (2023). Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste. Journal of Consumer Research, 50(4), 663-682.

Dekimpe, M., Gijsbrechts, E., & Gielens, K. J. P. (2023). Proximity-store introductions: A new route to big-box retailer success? Journal of Retailing, 99(4), 621-633.

Özturan, P., Deleersnyder, B., & Özsomer, A. (2023). Brand advertising competition across economic cycles’. International Journal of Research in Marketing. Advance online publication.

Janssen, A., & Kasinger, J. (2023). Obfuscation and rational inattention. Journal of Industrial Economics, 72(1), 390-428. Advance online publication.

Cloud, C., Hess, S., & Kasinger, J. (2023). Shared e-scooter services and road safety: Evidence from six European countries. European Economic Review, 160, Article 104593.

Paley, A., & van de Ven, N. (2023). Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription. Proceedings of the National Academy of Sciences of the United States of America, 120(44), e2308129120. Article e2308129120.

Pachali, M., Kurz, P., & Otter, T. (2023). Omitted budget constraint bias and implications for competitive pricing. Journal of Marketing Research, 60(5), 968-986.

Sokolova, T., Krishna, A., & Doering, T. (2023). Paper meets plastic: The perceived environmental friendliness of product packaging. Journal of Consumer Research, 50(3), 468-491.

Huang, Y., & Bronnenberg, B. J. J. A. M. (2023). Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry. Marketing Science, 42(5), 984-1003. ,

Stäbler, S., Himme, A., Edeling, A., & Backhaus, M. (2023). How firm communication affects the impact of layoff announcements on brand strength over time. International Journal of Research in Marketing, 40(3), 700-723.

Gregoric, M., de Jong, M. G., & Pieters, R. (2023). Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs. Journal of Marketing Research. Advance online publication.