Publications Department of Marketing

Pieters, C., Pieters, R., & Lemmens, A. (Accepted/In press). Six methods for latent moderation analysis in marketing research: A comparison and guidelines. Journal of Marketing Research.

Wissink, J., Beest, I. V., Pronk, T., & Ven, N. V. D. (2022). Strength is still a weakness in coalition formation: Replicating and understanding the Strength-is-Weakness effect. Personality and Social Psychology Bulletin.

Zeelenberg, M., Seuntjens, T. G., van de Ven, N., & Breugelmans, S. (2022). Dispositional greed scales. European Journal of Psychological Assessment.

Banerjee, S., Dellacros, C., & Zervas, G. (2021). Interacting user-generated content technologies: How questions & answers affect consumer reviews. Journal of Marketing Research, 58(4), 742-761.

Bies, S., Bronnenberg, B. J. J. A. M., & Gijsbrechts, E. (2021). How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing, 38(4), 877-899.

Boegershausen, J., Borah, A., Datta, H., & Stephen, A. (2021). Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3820666

Bombaij, N. (2021). Effectiveness of loyalty programs. CentER, Center for Economic Research.

Bronnenberg, B. J. J. A. M., Dube, J. P., & Joo, J. (Accepted/In press). Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry. Marketing Science. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3761978

Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2021). Cross-national differences in market response: Line-length, price, and distribution elasticities in fourteen Indo-Pacific Rim economies. Journal of Marketing Research.

Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2021). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing, 85(4), 158-178.

Kolesnyk, D., de Jong, M. G., & Pieters, R. (2021). Gender gaps in deceptive self-presentation on social media platforms vary with gender equality: A multinational investigation. Psychological Science, 32(12), 1952-1964. [09567976211016395].

Riegger, A-S., Klein, J. F., Merfeld, K., & Henkel, S. (2021). Technology-enabled personalization in retail stores: Understanding drivers and barriers. Journal of Business Research, 123, 140-155.

Smith, R., & Keller, K. (2021). If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. International Journal of Research in Marketing, 38(3), 698-714.

Sokolova, T., & Li, Y. (2021). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology, 31(1), 91-102.

Sokolova, T., & Krishna, A. (2021). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology, 31(2), 319-328.

Stäbler, S. (2021). Why cheap, low-quality giveaways are bad for brands: Quality of freebies drives consumer attitudes, but personalization can help. Journal of Advertising Research, 61(2), 164-177.

Sussman, A. B., Paley, A., & Alter, A. L. (2021). How and why our eating decisions neglect infrequently consumed foods. Journal of Consumer Research, 48(2), 251-269.

van der Lans, R. J. A., Pieters, R., & Wedel, M. (2021). Visual competition suppression during planned purchases. Journal of Consumer Research, 48(3), 374-393.

van Ewijk, B., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2), 271-289.

van Ewijk, B., Gijsbrechts, E., & Steenkamp, J. E. B. M. (2021). What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry. International Journal of Research in Marketing.