Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

  1. Six methods for latent moderation analysis in marketing research: A comparison and guidelines (2022)

    Pieters, C., Pieters, R., & Lemmens, A. (Accepted/In press). Six methods for latent moderation analysis in marketing research: A comparison and guidelines. Journal of Marketing Research.
  2. Strength is still a weakness in coalition formation - Replicating and understanding the Strength-is-Weakness effect (2022)

    Wissink, J., Beest, I. V., Pronk, T., & Ven, N. V. D. (2022). Strength is still a weakness in coalition formation: Replicating and understanding the Strength-is-Weakness effect. Personality and Social Psychology Bulletin.
  3. Dispositional greed scales (2022)

    Zeelenberg, M., Seuntjens, T. G., van de Ven, N., & Breugelmans, S. (2022). Dispositional greed scales. European Journal of Psychological Assessment.
  4. Interacting user-generated content technologies: How questions & answers affect consumer reviews (2021)

    Banerjee, S., Dellacros, C., & Zervas, G. (2021). Interacting user-generated content technologies: How questions & answers affect consumer reviews. Journal of Marketing Research, 58(4), 742-761.
  5. How push messaging impacts consumer spending and reward redemption in store-loyalty programs (2021)

    Bies, S., Bronnenberg, B. J. J. A. M., & Gijsbrechts, E. (2021). How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing, 38(4), 877-899.
  6. Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs (2021)

    Boegershausen, J., Borah, A., Datta, H., & Stephen, A. (2021). Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3820666
  7. Effectiveness of loyalty programs (2021)

    Bombaij, N. (2021). Effectiveness of loyalty programs. CentER, Center for Economic Research.
  8. Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry (2021)

    Bronnenberg, B. J. J. A. M., Dube, J. P., & Joo, J. (Accepted/In press). Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry. Marketing Science. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3761978
  9. Cross-national differences in market response: Line-length, price, and distribution elasticities in fourteen Indo-Pacific Rim economies (2021)

    Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2021). Cross-national differences in market response: Line-length, price, and distribution elasticities in fourteen Indo-Pacific Rim economies. Journal of Marketing Research.
  10. Navigating the last mile in grocery shopping: The click and collect format (2021)

    Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2021). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing, 85(4), 158-178.
  11. Gender gaps in deceptive self-presentation on social media platforms vary with gender equality - A multinational investigation (2021)

    Kolesnyk, D., de Jong, M. G., & Pieters, R. (2021). Gender gaps in deceptive self-presentation on social media platforms vary with gender equality: A multinational investigation. Psychological Science, 32(12), 1952-1964. [09567976211016395].
  12. Technology-enabled personalization in retail stores - Understanding drivers and barriers (2021)

    Riegger, A-S., Klein, J. F., Merfeld, K., & Henkel, S. (2021). Technology-enabled personalization in retail stores: Understanding drivers and barriers. Journal of Business Research, 123, 140-155.
  13. If all their products seem the same, all the parts within a product seem the same too - How brand homogeneity polarizes product experiences (2021)

    Smith, R., & Keller, K. (2021). If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. International Journal of Research in Marketing, 38(3), 698-714.
  14. Mix or match? Consumer spending decisions in conditional promotions (2020)

    Sokolova, T., & Li, Y. (2021). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology, 31(1), 91-102.
  15. Pick your poison: Attribute trade‐offs in unattractive consideration sets (2020)

    Sokolova, T., & Krishna, A. (2021). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology, 31(2), 319-328.
  16. Why cheap, low-quality giveaways are bad for brands - Quality of freebies drives consumer attitudes, but personalization can help (2019)

    Stäbler, S. (2021). Why cheap, low-quality giveaways are bad for brands: Quality of freebies drives consumer attitudes, but personalization can help. Journal of Advertising Research, 61(2), 164-177.
  17. How and why our eating decisions neglect infrequently consumed foods (2021)

    Sussman, A. B., Paley, A., & Alter, A. L. (2021). How and why our eating decisions neglect infrequently consumed foods. Journal of Consumer Research, 48(2), 251-269.
  18. Visual competition suppression during planned purchases (2021)

    van der Lans, R. J. A., Pieters, R., & Wedel, M. (2021). Visual competition suppression during planned purchases. Journal of Consumer Research, 48(3), 374-393.
  19. Online display advertising for CPG brands - (When) does it work? (2021)

    van Ewijk, B., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2), 271-289.
  20. What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry (2021)

    van Ewijk, B., Gijsbrechts, E., & Steenkamp, J. E. B. M. (2021). What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry. International Journal of Research in Marketing.