Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste (2023)

    van Lin, A., Aydinli, A., Bertini, M., & van Herpen, E. (2023). Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste. Journal of Consumer Research, 50(4), 663-682.

  2. Brand advertising competition across economic cycles’ (2023)

    Özturan, P., Deleersnyder, B., & Özsomer, A. (2023). Brand advertising competition across economic cycles’. International Journal of Research in Marketing. Advance online publication.

  3. Proximity-store introductions: A new route to big-box retailer success? (2023)

    Dekimpe, M., Gijsbrechts, E., & Gielens, K. J. P. (2023). Proximity-store introductions: A new route to big-box retailer success? Journal of Retailing. Advance online publication.

  4. Shared e-scooter services and road safety - Evidence from six European countries (2023)

    Cloud, C., Hess, S., & Kasinger, J. (2023). Shared e-scooter services and road safety: Evidence from six European countries. European Economic Review, 160, Article 104593.

  5. Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription (2023)

    Paley, A., & Ven, N. V. D. (2023). Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription. Proceedings of the National Academy of Sciences, 120(44), e2308129120. Article e2308129120.

  6. Omitted budget constraint bias and implications for competitive pricing (2023)

    Pachali, M., Kurz, P., & Otter, T. (2023). Omitted budget constraint bias and implications for competitive pricing. Journal of Marketing Research, 60(5), 968-986.

  7. Paper meets plastic: The perceived environmental friendliness of product packaging (2023)

    Sokolova, T., Krishna, A., & Doering, T. (2023). Paper meets plastic: The perceived environmental friendliness of product packaging. Journal of Consumer Research, 50(3), 468-491.

  8. Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry (2023)

    Huang, Y., & Bronnenberg, B. J. J. A. M. (2023). Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry. Marketing Science, 42(5), 984-1003. ,

  9. Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs (2023)

    Gregoric, M., de Jong, M. G., & Pieters, R. (2023). Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs. Journal of Marketing Research. Advance online publication.

  10. Attention trajectories capture utility accumulation and predict brand choice (2023)

    Martinovici, A., Pieters, R., & Erdem, T. (2023). Attention trajectories capture utility accumulation and predict brand choice. Journal of Marketing Research, 60(4), 625-645.

  11. Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study (2023)

    Jaspers, E. D. T., Pandelaere, M., Pieters, R., & Shrum, L. J. (2023). Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study. Journal of Consumer Psychology, 33(3), 591-601.

  12. Days-of-the-week effect in temporal judgments (2023)

    Sokolova, T. (2023). Days-of-the-week effect in temporal judgments. Journal of Consumer Research, 50(1), 167-189. Article ucac044.

  13. Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters (2023)

    Widdecke, K., Keller, W., Gedenk, K., & Deleersnyder, B. (2023). Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters. International Journal of Research in Marketing, 40(2), 455-474.

  14. How firm communication affects the impact of layoff announcements on brand strength over time (2023)

    Stäbler, S., Himme, A., Edeling, A., & Backhaus, M. (Accepted/In press). How firm communication affects the impact of layoff announcements on brand strength over time. International Journal of Research in Marketing.

  15. In Brands We Trust - The Development and Validation of a Contemporary Brand Trust Scale (2023)

    Roest, H., & de Graaf, P. (2023). In Brands We Trust: The Development and Validation of a Contemporary Brand Trust Scale. In Proceedings of the 52nd European Marketing Academy (Vol. 52, pp. 1-11). Article A2023-112705. https://proceedings.emac-online.org/index.cfm?abstractid=A2023-112705&In%20Brands%20We%20Trust;%20The%20Development%20and%20Validation

  16. Do consumers benefit from national-brand listings by hard discounters? (2023)

    Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2023). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science. Advance online publication.

  17. Learning from data: An empirics-first approach to relevant knowledge generation (2023)

    Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2023). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing, 87(3), 319-336.

  18. The art of slowness: Slow motion enhances consumer evaluations by increasing processing fluency (2023)

    Stuppy, A., Landwehr, J., & McGraw, P. (2023). The art of slowness: Slow motion enhances consumer evaluations by increasing processing fluency. Journal of Marketing Research. Advance online publication.

  19. Consumer time budgets and grocery shopping behavior (2023)

    Bronnenberg, B. J. J. A. M., Klein, T., & Xu, Y. (2023). Consumer time budgets and grocery shopping behavior. Management Science. Advance online publication.

  20. Artificial Intelligence applications to customer feedback research: Review (2023)

    Peter, L., Chakraborty, I., & Banerjee, S. (2023). Artificial Intelligence applications to customer feedback research: Review. In K. Sudhir, & O. Toubia (Eds.), Artificial Intelligence in Marketing (Vol. 20, pp. 169-190). (Review of Marketing Research; Vol. 20). Emerald Publishing.