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Marketing Matters: Engaging students with educational podcasts

Published: 15th March 2021 Last updated: 15th March 2021

Marketing Matters is a podcast by a team of our Marketing lecturers. In each episode, they connect topics from marketing theory to marketing in business. They talk to marketing professionals about their experiences, best and worst practices in Marketing.

This educational podcast improves the students’ learning process for the course Marketing Management and will help them use their marketing knowledge to create their marketing reality.

The first episode just came online on Spotify and was recorded by Carlie Rosmalen and Anne van der Vliet: Spotify – Marketing Matters | Podcast on Spotify