News and events Tilburg University

New paper Bart Bronnenberg accepted in Marketing Science

Published: 17th June 2019 Last updated: 28th July 2022

Bart Bronnenberg (Department of Marketing), together with Jean-Pierre Dubé and Robert Sanders (both University of Chicago), had a paper accepted in Marketing Science.

The paper is entitled: “Consumer misinformation and the brand premium: A private label blind taste test”.