com.gxwebmanager.gxpublic.digitalassetmanager.domain.AltTextImpl@8f6f67b6

Understanding Society

Tilburg University is convinced that it can contribute to solving social issues by developing and transferring knowledge and bringing together people from various disciplines and organizations.

Marnik Dekimpe has won the Mahajan Award for Lifetime Contributions to Marketing Strategy Research

Prof. dr. Marnik Dekimpe (Department of Marketing) is the winner of the 2017 Marketing Strategy SIG Mahajan Award for Lifetime Contributions to Marketing Strategy Research. A three member panel of past winners and/or editors of Journal of Marketing/Journal of Marketing Research found Prof. Dekimpe’s research accomplishments to be highly remarkable and deserving of this year’s award.

foto Marnik Dekimpe

Marnik Dekimpe has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000), while two of  his papers published in the Journal of Marketing (2002, 2007) have won long-run impact awards.   His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others. In 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy. From 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leading European marketing journal. He currently is an Associate Editor with the Journal of Marketing Research and the Journal of Marketing Behavior.

Previous winners of the award include: David Aaker, George Day, David Montgomery, Rajan Varadarajan, Rajendra Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, Roland T. Rust, Stanley F. Slater, Venkatesh Shankar, Dominique Hanssens, Leigh McAlister, Bernie Jaworski, and Rajdeep Grewal. Marnik is the first researcher working at a European university who wins the award.