Food for Thought: CEO Mathieu Hermans, ZUID creatives
NIGHT TALK - A talk with Mathieu Hermans (42), founder and CEO of ZUID Creatives, an advertising, content and internet agency all rolled into one. (language: Dutch)
ZUID Creatives took root in Brabant fifteen years ago, but has since grown into an internationally operating agency. Mathieu specializes, among other things, in sharply positioning and building brands, ranging from smart start-ups to large corporates. Behavioral Design is the philosophy centralized by ZUID Creatives to link brands and people and to tempt them to display the desired behavior. The aim: to realize campaigns that are even more effective.