Online customer temptation: Persuasion profiling
NIGHT TALK - Novel insights from behavioral science and data science are actively used to understand, and influence, the online behavior of consumers. In this talk prof. dr. Maurits Kaptein will detail the pervasive practice of persuasion profiling. (language: English)
By examining the click-stream of consumers, computers can learn which sales arguments make an individual customer 'tick'. The talk will briefly cover the necessary behavioral science insights and subsequently focus on the data science methods used to personalize e-commerce offers at large scale and there will be sufficient time for questions and reflection.
- Speaker: prof. dr. Maurits Kaptein
- Category: Night Talk
- Language: English
- End time: 22:45 hrs.
- Organized by: Data Science Association Pattern