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Station 88 - Workshop LinkedIn an optimal profile (Dutch event)

Date: Time: 15:00 Location: Burgermeester Brokxlaan 12

With 7.1 million members – in the Netherlands alone – LinkedIn is a valuable database of people and companies. What can it mean if you are found by clients? How do you get in touch with your ideal client yourself? And how do you build a reliable name?

This workshop is offered by ondernemersadvies from the municipality of Tilburg and is provided by Elton Backx.

Why is LinkedIn such an important medium? 

Nearly two-thirds of all B2B customers say their decision was driven in part by the quality of the winning vendor's content; 

  • 75% of all B2B professionals use social media in their decision-making process; 
  • Five times higher response rate for sellers doing their 'homework'; 
  • 90% of all decision makers never respond to cold calling; 
  • 7.60 million Dutch people have a LinkedIn account and with a working population of 9.1 million people the highest participation rate in the world; 

With an unpaid subscription you can search for potential customers.
The question is therefore not whether you should do something with LinkedIn as an entrepreneur, but what you can and want to do with it. How can you generate leads more easily and more efficiently and build customer management and trust by using LinkedIn? 

The aim of this training is to optimize your LinkedIn profile, to gain more insights about the potential and 'awareness', to create trust and skill when liking, sharing and posting content.

For whom? 

For entrepreneurs with growth ambitions who want to use their LinkedIn to grow their business. 

What are you going home with? 

An optimized LinkedIn profile, more insights about the potential of and the 'awareness', to create the confidence and skill when liking, sharing and posting content.

Program

  • Impact, facts and figures of social media and Linkedin specifically; 
  • Professionalize LinkedIn profile in terms of findability and the right look & feel; 
  • The importance of a good professional profile picture; 
  • A catchy headline that grabs your target audience; 
  • Creating a reinforcing background photo (know-how enhanced by show-how); 
  • A catchy summary that 'grabs' your customer; 
  • Make the right settings; 
  • Turn off 'Also Viewed'; 
  • Personalize URL; 
  • The urgency and explanation of liking, sharing, posting the content on Linkedin; 
  • Following the right hashtags (#) to keep up with your craft; 
  • Social selling index explanation.

During this workshop, you will need a laptop or tablet, bring it with you! After the workshop, you will receive a manual and a handout of the presentation. 

Are you interested? Please fill in the fields below. Registration is free, but not without obligation. We expect you to come when you register. 

You can cancel your participation free of charge up to 48 hours prior to the meeting. In case of No Show or cancellation within this period, we will charge €50.

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*Note that this event will be held in Dutch