Engine of growth
When your first products hit the market, you start thinking about growth. Your Engine of Growth is the way to achieve responsible growth based on the customer use of your product or service. There are three engines of growth: paid, sticky and viral.
What do you get out of it?
Every Engine of Growth slows down over time so as a startup you have to keep developing new Engines of Growth to maintain growth.
Get started quickly
Watch the video for insight into the different forms of Engines of Growth or read the book by Eric Ries.
Want to know more?
Constantly adapting to changing situations is crucial for every startup in every phase of your company. Check out the Build, Measure, Learn loop from the Lean Startup or the information about Experimenting again. Or create a new version of your Business Model Canvas.