Student entrepreneur presenting at Tilburg University

Lean Startup

The Lean Startup is all about preventing waste: the time, energy and money that is lost by making something that nobody wants or uses. The Build, Measure, Learn feedback loop is the basis of the Lean Startup. Quickly build something (an experiment, an MVP), measure how customers react to it, learn from it and adjust accordingly, and measure how customers react to it.

The Lean Startup was introduced in 2008 by Eric Ries. The success is partly due to his best-seller book The Lean Startup from 2011. The method is now used by startups worldwide.

What do you get out of it?

The method saves you time and money, and gives you quick insight into the wishes of your customer so that you can make what they want and what they want to pay you for.

Get started quickly

Watch the video, read the book and follow one of the workshops about Lean Startup. Create an MVP as quickly as possible and test how customers react.

Want to know more?

The Lean Startup has created many useful tools and canvasses. The Lean Canvas helps you in the early phase of your startup to get the problem and the customer segment sharp.
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