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Based on the results of your experiments, you decide to adjust your approach or continue on the chosen path (pivot or persevere). If you have enough confirmation that you are working in the right way, then continue: persevere.

A pivot is a change of course that tests a new hypothesis about your product, strategy or engine of growth. In the Lean Startup there are 10 types of pivots, ranging from customer segment pivot, channel pivot to technology pivot.

What do you get out of it?

Build, measure, learn. Learning and adjusting based on your findings forms the basis of the Lean Startup and saves you time and money.

Get started quickly

Watch the video about the 10 types of pivots to gain insight into the types of pivots.

Want to know more?

Measuring your progress is crucial. This is called Innovation Accounting within the Lean Startup.

Watch this video about Pivot: