Persuasion Profiling

Online customer temptation: Persuasion profiling

Date: Time: 22:00 Location: SZ-31, Simon building

NIGHT TALK - Novel insights from behavioral science and data science are actively used to understand, and influence, the online behavior of consumers. In this talk prof. dr. Maurits Kaptein will detail the pervasive practice of persuasion profiling. (language: English)

By examining the click-stream of consumers, computers can learn which sales arguments make an individual customer 'tick'. The talk will briefly cover the necessary behavioral science insights and subsequently focus on the data science methods used to personalize e-commerce offers at large scale and there will be sufficient time for questions and reflection.

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