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Professor Bart Bronnenberg elected to KNAW

Published: 11th May 2022 Last updated: 16th May 2022

The Royal Netherlands Academy of Arts and Sciences (KNAW) has elected Bart Bronnenberg, Professor of Quantitative Marketing, to its ranks. This honor has been bestowed on him in view of his prominent scientific contributions to international marketing literature in the areas of online search behavior, brand preferences, and consumer buying behavior.

The KNAW has elected a total of 22 new members to its body of approximately 600 members from all disciplines, every single one of whom is a leading scientist in their field. Membership is a tribute to an outstanding career in science, is only awarded to scientists who excel at their work, and is for life. The new KNAW members will be officially appointed on Monday, September 12, 2022.

Rector Magnificus Wim van de Donk: “I proudly and wholeheartedly congratulate our esteemed colleague Bart Bronnenberg on this signal honor. At once a passionate lecturer and an innovative and dedicated researcher, he inspires new generations of students and researchers. He is a wonderful colleague who richly deserves this tribute. Tilburg University is exceedingly proud.”

In its press release, the KNAW acclaims Professor Bronnenberg:

“Bart Bronnenberg (1963) has made his mark on international marketing literature in three areas: convenience as a factor in consumer buying behavior, shaping preferences, and online search behavior. For example, he has shown that consumer brand preferences, once shaped, are highly consistent. The relevance of this finding to entrepreneurs is that entering the market with a new product at an early stage is a worthwhile strategy. Brands that introduce innovations later find themselves having to make more of an effort to win buyers over. He is currently working on consumer issues regarding the transition to sustainable food and how time, or lack of it, impacts on consumer decisions. Bronnenberg’s international reputation is apparent from, inter alia, his appointments as Associate Editor and Co-Editor to the prominent journals in his field of expertise: Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics.”

About the KNAW

The Royal Netherlands Academy of Arts and Sciences (KNAW) was established in 1808 as an advisory body to the government, a role it fulfills to this day. Its authoritativeness rests on the excellence of its members, who are among the best in their respective fields. The KNAW also supervises twelve institutes whose research and collections have brought them to the fore of Dutch science and have earned them international renown.

Note for the press

For more information or interview requests, pleas contact Femke Trommels, Press OfficerTilburg University via +31 6 13-466 2685 or f.j.trommels@tilburguniversity.edu