News and events Tilburg University

Hein Fleuren new Impact leader

Published: 12th December 2019 Last updated: 12th March 2020

Hein Fleuren was appointed new Impact Leader Creating Value from Data at the beginning of January 2020. He has been employed by Tilburg University since 2000, until 2005 as Director of CentER Applied Research at the School of Economics, and from 2000 as professor of Operations Research. In addition, Hein Fleuren is one of the founders of the Zero Hunger Lab.

Tilburg University's Impact Program connects scientists from various disciplines with social partners in order to advance society. By working together, new insights and solutions are developed for the challenges of individuals and society in the 21st century. Within the Impact program, Hein Fleuren will focus on multidisciplinary research based on the theme of Creating Value from Data and, based on his experience and expertise, is very driven to apply Data Science to various social problems and especially the Sustainable Development Goals (SDGs). He wants to involve education more in this.

He also continues his work for the Zero Hunger Lab. From that lab, he is committed to the deployment of supply chain optimization models in, for example, the World Food Program. Together with a number of Master's students, including Koen Peters, he started a successful project that, thanks to the development of the mathematical model Optimus, was able to feed millions more people at the same cost. Fleuren and Peters won the jury award for the Best Humanitarian Innovation 2018 of the Dutch Coalition for Humanitarian Innovation for their contribution to hunger reduction in the world. Within the Zero Hunger Lab, research is being done, based on Data Science, into sustainable ways to banish hunger from the world.

Previously, together with TNT Express, Hein won the prestigious Franz Edelman Award in which the application of Data Science is central. Hein is also co-founder of the successful company BlueRock Logistics in Den Bosch where Data Science is applied in logistics. Currently, he still works as a consultant there. Earlier in his career, he was director at CentER Applied Research and partner at CQM in Eindhoven. He obtained his PhD at the University of Twente in 1988 with a thesis on Vehicle Routing & Scheduling. In 1984, he obtained two Master’s degrees in both Operations Research (cum laude) and Information Technology.

Hein Fleuren is the successor of Dick den Hertog who worked intensively for two years on setting up the Data Science Center Tilburg and the Impact Program for which he achieved great results. Dick has decided to shift his focus to other projects now.