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How successful are retailer-themed super saver events?

Published: 06th March 2020 Last updated: 06th March 2020

Els Geysbrechts fromTilburg University and Jonne Guyt from the University of Amsterdam published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study is titled "Evaluating the Effectiveness of Retailer-Themed Super Saver Events."

Read the press release on Phys.org

Publication details

Jonne Y. Guyt en Els Gijsbrechts: ‘Evaluating the Effectiveness of Retailer-Themed Super Saver Events’, in: Journal of Marketing , Volume 84, Issue 2 (1 maart 2020). https://doi.org/10.1177/0022242919896334