News and events Tilburg University

Rik Pieters winner of the 2019 CBSIG Consumer Behavior Research in Practice Award

Published: 12th November 2018 Last updated: 16th May 2019

The 2017 JCR paper by Rik Pieters together with Femke van Horen (a former Tilburg marketing PhD): “Out-of-category Brand imitation: product categorization determines copycat evaluation,” has been selected as the winner of the 2019 CBSIG Consumer Behavior Research in Practice Award.

This AMA Consumer Behavior SIG (CBSIG) recognizes a scholarly research article that contributes significantly to marketing practice. The 2019 award is based on articles that appeared in a refereed journal, including but not limited to Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology, in calendar year 2017.