Top core publication Barbara Deleersnyder, Inge Geyskens and Max Nohe
Published:
09th October 2017
Last updated:
12th April 2019
Barbara Deleersnyder, Inge Geyskens and Max Nohe (CentER PhD), together with Katrijn Gielens (UNC at Chapel Hill), have a paper accepted in Journal of Marketing.
The paper is entitled: The new regulator in town:The effect of Walmart’s sustainability mandate on supplier shareholder value.