BA Online Culture: Art, Media and Society
In the international Bachelor’s program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media phenomena like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.
On Campus if we can | Online because we can
This academic year, education will take place partly online and partly on campus depending on the corona measures in place. Of course, we will always maintain a safe environment for our students and staff. For the latest updates on the corona situation see our FAQs for prospective students and current students.
to choose from
Tilburg University student administration
Short overview of BA Online Culture: Art, Media and Society
Program and courses
Online Culture: Art, Media and Society is a contemporary Bachelor's program in Culture Studies. It is unique in content and approach as you do not only study digital culture, but you also actively contribute to it through our own online platform Diggit Magazine. In collaboration with lecturers and researchers you work on papers, opinion pieces and reviews for Diggit throughout your studies. Like this, you learn everything about fact checking, content sharing and reviewing; skills that will benefit you when you enter the job market after your studies.
- In the first year of the program, you build a solid foundation in digital media, arts and culture. Additionally, you acquire the academic skills necessary to scientifically analyze and interpret different content and theories.
- In your second year you can choose between the following tracks: Digital Media, Art in the Public Sphere or Global Communication. In addition to the compulsory courses that belong to your chosen track, you can choose from a range of elective courses.
- The third year offers you the opportunity to create a unique profile with a minor and electives. You can, for example, choose to do your minor at a different university in the Netherlands or abroad. Within the electives, you will have the opportunity to do a short internship and/or investigate what it means to be an entrepreneur in the cultural field. You finish the third year with a Bachelor's thesis.
The tracks you can choose:
- Digital Media
How do digitalization and globalization change the way in which we live?
- Art in the Public Sphere
How do digitalization and globalization change the way in which the artist and the public deal with literature, art and culture?
- Global Communication
How do digitalization and globalization change the way in which we communicate?
Typical courses are:
- Digital Culture and Society
Research digital and social media from a technical, social, economic and cultural perspective.
- Language, Culture and Globalization
Study the effects of contemporary globalization on the use of language and cultural processes, with a focus on the connection between online and offline.
- The Digital Individual
Understand the evolution of the digital world, its social relations and its impact on how individuals develop their identity. You study patterns of social behavior and revise the established image of the individual.
- Transformations of the Public Sphere
Examine how important institutions in the public sphere (think of: television, newspapers and social media) work and how they transform. And what does it actually mean to be part of a democratic culture or to participate in the public debate?
Why this program in Tilburg?
Study Online Culture: Art, Media and Society in Tilburg
- You receive an international education with ample room for interaction, guidance and feedback.
- Students are very satisfied with this program. Based on the National Student Survey, the program is ranked best in its field in the Netherlands and 'Top Rated Program' (Elsevier Best Studies 2019, Keuzegids 2021).
- The program is very up to date, addressing phenomena that are currently occurring
- Lots of attention for your English language- and writing skills. The program has its own online magazine: Diggit Magazine. Within this innovative learning environment students and staff publish papers, opinion pieces and reviews.
You will develop your writing and online publication skills, practicing various styles of writing and making sure your articles are ‘search engine optimized’.
- Throughout the program you participate in workshops and training in the field of career orientation (Talent Management, Labor Market Orientation). This easily kick starts your career after graduation.
A short impression of the Online Culture: Art, Media and Society program (video - 2:34 min)
What to expect when coming to Tilburg
Beyond your Bachelor: Extracurricular Activities
Beyond your Bachelor: Extracurricular Activities
- Join the study association Animo. Animo organizes formal and informal activities, such as lectures, company visits and get-togethers for Online Culture students.
- Challenge yourself by participating in the honors program.
After your Bachelor's
You receive a Bachelor's degree in Culture Studies and are specialized in Online Culture.
Pursue a Master's degree
Most of our students continue towards a Master's degree after completing their Bachelor's degree. For example the Master's program in Culture Studies with the following tracks:
Online Culture: Art, Media and Society prepares you for a successful career within (online) communication and media, education, the cultural sector, international companies or the government.
Application and admission
Please follow the national application and admission procedure (in Dutch) if you are applying based on a Dutch vwo or hbo-p diploma, regardless of your nationality. A general description of the national application procedure is also available in English.
- To be eligible for admission to a research university such as Tilburg University, you must have a high school diploma equal to the highest level of secondary education in the Netherlands (the Dutch vwo diploma).
- As this Bachelor’s program is taught entirely in English, you must prove your English language proficiency.
You can find more detailed information about the admission requirements on this program's 'Application and admission' page.
Tuition fees and monthly cost of living
When you wish to study at Tilburg University, you must pay a tuition fee.
- Tuition fees cover the cost of lectures and facilities provided by the university, such as the extensive university library, Wi-Fi on campus, and symposia and other meetings.
- Tuition fees at Tilburg University are always for one full academic year.
Estimated monthly costs of living
Besides the tuition fees, you will have living costs and other expenses. You will find life in Tilburg relatively inexpensive compared to life in other Dutch university cities, such as Amsterdam and Utrecht. The approximate cost of living is between € 715 and € 1,215 per month.
|(Furnished) accommodation||€ 350 - 750 per month|
|Foods & Drinks||€ 200 - 300 per month|
|Books & Readers||€ 65 per month|
|Insurance||€ 100 per month|
|Sport membership||+ € 139.95 per year|
Lukas MüllerBachelor's student
"This interdisciplinary and contemporary study has allowed me to gain a vast insight into our ever growing cultural and digital society. Being able to apply theoretical knowledge to practical situations, has expanded my understanding and perception of the importance of being a digital individual within our public sphere. I´m excited to be able to integrate this study into my career path."
Nataliia VdovychenkoBachelor's student
"Studying Online Culture has been an amazing experience. If I had to go back in time and choose again, I would definitely do the same study."
Antonia TelbizovaBachelor's student
“I really enjoy the liberating student environment in this program. The freedom to choose in which direction you want to go into or to write about whatever you are interested in is incredibly stimulating.”
Throughout the year you have the opportunity to meet us and learn more about Tilburg University and the programs that we offer. You can take part in various types of events: on-campus, abroad or online.
10:00 - 11:00
Get to know Tilburg University - Live Webinar for Bachelor's programs
The Get to know Tilburg University Webinar is your one-hour introduction to studying in the Netherlands, the city of Tilburg, Tilburg University and our offer of international Bachelor’s programs. Sign up for the live webinar on February 18 or April 19.
10:00 - 11:00
Admission and Application - Live webinar for Bachelor's programs
Do you have questions about the application procedure for international students? This one-hour interactive session will give you useful information on what you can expect from the application process. It is also your chance to ask any questions you might have.
13:30 - 15:30
Are you curious about life as a student at Tilburg University, or not sure which university you want to attend? Discover our compact and green campus during the Campus Experience and find out if Tilburg University is your future home.
All information in one brochure
Download one clear package with information about: program content, admission requirements, career prospects, housing and immigration matters, and much more.
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Are you and Online Culture: Art, Media and Society a match? If you...
want to deepen your understanding of the contemporary (digital) media culture
are curious about the interplay between (online) media, art and culture in a digitalized and globalized society
are interested in communication in a globalized world
are interested in questions regarding identity, communities, social interaction and politics
Then this is the program for you!