Bachelor Online Culture

Online Culture: Art, Media and Society BA

3 years English Starts end of August

In the international Bachelor’s program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture, (new) media, and globalization. Through different disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You study artistic expressions, new ways of communication and social media phenomena, and publish articles or blogs about it on our online platform Diggit Magazine.

Education and COVID-19

All education takes place on campus again, now that the coronavirus measures have been scaled back. Of course, we will always maintain a safe environment for our students and staff. Therefore, a few basic measures still apply. For the latest updates on the COVID-19 situation, see our FAQs for prospective students.


to choose from

international students

Tilburg University student administration

in their field in the Netherlands

Elsevier Beste Studies, 2022; Keuzegids Universiteiten, 2022

Short overview of BA Online Culture: Art, Media and Society

Program and courses

Program content

Online Culture: Art, Media and Society is a contemporary, international Bachelor's program in Culture Studies. It is unique in its content and approach as you do not only study digital culture, you also actively contribute to our own online platform Diggit Magazine. Throughout the program, you will write a variety of papers, opinion pieces, and reviews, teaching you everything you need to know about different styles of writing. Combing this expertise with search engine optimization the program aims to train you in valuable skills to use on the job market.

  • During the first year all students take the same courses. You are introduced to important insights and theories about digital culture, identity, community, and the role that art and artists play in society. In addition, you acquire academic writing and researching skills. At the end of the first year, you decide on a direction you want to specialize in.
  • In your second year, you gain more in-depth knowledge. In addition to the compulsory courses in your chosen track, you can choose from a range of elective courses.
  • The third year offers you the opportunity to create a unique profile with a minor and electives. You can, for example, choose to do your minor at a different university in the Netherlands or abroad. Within the electives, you have the opportunity to do a short internship and/or investigate what it means to be an entrepreneur in the cultural field. You finish the third year with a Bachelor's thesis.

The tracks you can choose:

  • Art in the Public Sphere
    How do digitalization and globalization change the way both the artist and the public deal with literature, art, and culture? What role do traditional media, social media, art and popular culture play in society?
  • Digital Media
    How do digitalization and globalization change our way of life? And how does digital media influence society as a whole?
  • Global Communication
    What is the influence of digitalization and globalization on individuals, communities, and organizations? How do they change, for example, our way of communicating?
  • Nederlandse Taal en Cultuur (in Dutch)
    What new possibilities do digital media offer for telling and experiencing stories? What is media literacy and why is it so important? This track gives access to the 'universitaire Lerarenopleiding Nederlands’.

Typical courses are:

  • Participatory Art
    Currently, there is more 'interactive art' where the roles of artist and public are intertwined. You research how artist evoke, promote or provoke involvement - and how the public responds. Furthermore, you study the role technology and online communities play in this interaction.
  • Digital Media and Politics
    Explore various perspectives of the relation between digital media and politics. How do politicians use new media to gain votes and popularity? Which effects do new media have on political activism? Does social media contribute to democratization, or conversely, undermine it?
  • The Multicultural Individual
    Study how life in a multicultural society effects our behavior, communication and language. What kind of skills does this require of us? What do people have to say about the multicultural reality? How is this reality represented in the media and artistic creations?

More on the program and courses

Why this Bachelor's program in Tilburg?

Study Online Culture: Art, Media and Society in Tilburg

  • You receive an international education with ample room for interaction, guidance and feedback.
  • The program is up to date, addressing phenomena that are currently relevant.
  • There is a lot of attention for your language- and writing skills. The program has its own online magazine:  Diggit Magazine.
  • Within this innovative learning environment, you will publish papers, opinion pieces, and reviews.
  • Throughout the program, there is a focus on career orientation. You participate in workshops and training sessions like Talent Management and Labor Market Orientation to prepare you for your career after graduation.

A short impression of the Online Culture: Art, Media and Society program (video - 2:34 min)

What to expect when coming to Tilburg

Beyond your Bachelor's: Extracurricular Activities

Beyond your Bachelor's: Extracurricular Activities

  • Join the study association Animo. Animo organizes formal and informal activities, such as lectures, company visits, and get-togethers for Online Culture students.  
  • Challenge yourself by participating in one of our on-top programs.

View all extracurricular activities

After your Bachelor's

Careers and subsequent Master’s programs

After obtaining your Bachelor's degree in Online culture: Art, Media and Society, you can choose to do a Master's program. After you've completed a Master's program, you'll have favorable career prospects as a digital content coordinator, (web)editor or policy advisor.

Graduates found work in the media sector, the corporate industry, the government, education, or started their own business. 

    Discover what you can do after your Bachelor’s

    Application and admission

    Please follow the national application and admission procedure (in Dutch) if you are applying based on a Dutch vwo or hbo-p diploma, regardless of your nationality. A general description of the national application procedure is also available in English.

    Admission requirements

    • To be eligible for admission to a research university such as Tilburg University, you must have a high school diploma equal to the highest level of secondary education in the Netherlands (the Dutch vwo diploma).
    • As this Bachelor’s program is taught entirely in English, you must prove your English language proficiency

    You can find more detailed information about the admission requirements on this program's 'Application and admission' page.

    Go to application and admission

    Tuition fees and monthly cost of living

    Tuition fees

    When you wish to study at Tilburg University, you must pay a tuition fee.

    • Tuition fees cover the cost of lectures and facilities provided by the university, such as the extensive university library, Wi-Fi on campus, and symposia and other meetings.
    • Tuition fees at Tilburg University are always for one full academic year.

    More information on the tuition fees and rates

    Estimated monthly costs of living

    Besides the tuition fees, you will have living costs and other expenses. You will find life in Tilburg relatively inexpensive compared to life in other Dutch university cities, such as Amsterdam and Utrecht. The approximate cost of living is between € 925 and € 1.125 per month.

    (Furnished) accommodation Starting from € 550 per month
    Foods & Drinks € 200 per month
    Books & Readers € 65 per month
    Insurance € 100 per month
    Sport membership + € 139.95 per year
    Other Bachelor's programs you might like

    Do you want more information on this Bachelor's program?

    • Jitske student Online Culture


      Bachelor's student

      "The best part about studying Online Culture is writing papers about topics you really love and are passionate about. Seeing them published on our platform Diggit Magazine is the icing on the cake."

      Ask me a question

    • Antonia Telbizova

      Antonia Telbizova

      Bachelor's student

      “I really enjoy the liberating student environment in this program. The freedom to choose in which direction you want to go into or to write about whatever you are interested in is incredibly stimulating.”

    • Juliette Berndsen


      Bachelor's student

      "As natural as it may be to think that other people share the same opinion, lively discussions show that there are many sides to a story.”

      Read more

    All information in one brochure

    Download one clear package with information about: program content, admission requirements, career prospects, housing and immigration matters, and much more.

    Create your personalized brochure

    Our Students on Instagram: #wearetilburguniversity

    Are you and Online Culture: Art, Media and Society a match? If you...

    • want to deepen your understanding of the contemporary (digital) media culture

    • are curious about the interplay between (online) media, art and culture in a digitalized and globalized society

    • are interested in communication in a globalized world

    • are interested in questions regarding identity, communities, social interaction and politics

    Then this is the program for you!