Bachelor Online Culture: Art, Media and Society

BA Online Culture: Art, Media and Society

3 years English Starts end of August

In the international Bachelor’s program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media phenomena like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

On Campus if we can | Online because we can

This academic year, education will take place partly online and partly on campus depending on the corona measures in place. Of course, we will always maintain a safe environment for our students and staff. For the latest updates on the corona situation see our FAQs for prospective students and current students.


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Short overview of BA Online Culture: Art, Media and Society

Program and courses


Online Culture: Art, Media and Society is a contemporary Bachelor's program in Culture Studies. It is unique in content and approach as you do not only study digital culture, but you also actively contribute to it through our own online platform Diggit Magazine. In collaboration with lecturers and researchers you work on papers, opinion pieces and reviews for Diggit throughout your studies. Like this, you learn everything about fact checking, content sharing and reviewing; skills that will benefit you when you enter the job market after your studies.

  • In the first year of the program, you build a solid foundation in digital media, arts and culture. Additionally, you acquire the academic skills necessary to scientifically analyze and interpret different content and theories.
  • In your second year you can choose between the following tracks: Digital Media, Art in the Public Sphere or Global Communication. In addition to the compulsory courses that belong to your chosen track, you can choose from a range of elective courses.
  • The third year offers you the opportunity to create a unique profile with a minor and electives. You can, for example, choose to do your minor at a different university in the Netherlands or abroad. Within the electives, you will have the opportunity to do a short internship and/or investigate what it means to be an entrepreneur in the cultural field. You finish the third year with a Bachelor's thesis.

The tracks you can choose:

  • Digital Media
    How do digitalization and globalization change the way in which we live?
  • Art in the Public Sphere
    How do digitalization and globalization change the way in which the artist and the public deal with literature, art and culture? 
  • Global Communication
    How do digitalization and globalization change the way in which we communicate? 

Typical courses are:

  • Digital Culture and Society
    Research digital and social media from a technical, social, economic and cultural perspective.
  • Language, Culture and Globalization
    Study the effects of contemporary globalization on the use of language and cultural processes, with a focus on the connection between online and offline. 
  • The Digital Individual
    Understand the evolution of the digital world, its social relations and its impact on how individuals develop their identity. You study patterns of social behavior and revise the established image of the individual. 
  • Transformations of the Public Sphere
    Examine how important institutions in the public sphere (think of: television, newspapers and social media) work and how they transform. And what does it actually mean to be part of a democratic culture or to participate in the public debate? 

More on the program and courses

Why this program in Tilburg?

Study Online Culture: Art, Media and Society in Tilburg

  • You receive an international education with ample room for interaction, guidance and feedback.
  • Students are very satisfied with this program. Based on the National Student Survey, the program is ranked best in its field in the Netherlands and 'Top Rated Program' (Elsevier Best Studies 2019, Keuzegids 2021). 
  • The program is very up to date, addressing phenomena that are currently occurring
  • Lots of attention for your English language- and writing skills. The program has its own online magazine: Diggit Magazine. Within this innovative learning environment students and staff publish papers, opinion pieces and reviews.
    You will develop your writing and online publication skills, practicing various styles of writing and making sure your articles are ‘search engine optimized’.
  • Throughout the program you participate in workshops and training in the field of career orientation (Talent Management, Labor Market Orientation). This easily kick starts your career after graduation.

A short impression of the Online Culture: Art, Media and Society program (video - 2:34 min)

What to expect when coming to Tilburg

Beyond your Bachelor: Extracurricular Activities

Beyond your Bachelor: Extracurricular Activities

  • Join the study association Animo. Animo organizes formal and informal activities, such as lectures, company visits and get-togethers for Online Culture students.  
  • Challenge yourself by participating in the honors program.

View all extracurricular activities

After your Bachelor's

You receive a Bachelor's degree in Culture Studies and are specialized in Online Culture.

Pursue a Master's degree

Most of our students continue towards a Master's degree after completing their Bachelor's degree. For example the Master's program in Culture Studies with the following tracks:

Check out all applicable Master's programs

Career prospects

Online Culture: Art, Media and Society prepares you for a successful career within (online) communication and media, education, the cultural sector, international companies or the government. 

More on your career prospects

Application and admission

Please follow the national application and admission procedure (in Dutch) if you are applying based on a Dutch vwo or hbo-p diploma, regardless of your nationality. A general description of the national application procedure is also available in English.

Admission requirements

  • To be eligible for admission to a research university such as Tilburg University, you must have a high school diploma equal to the highest level of secondary education in the Netherlands (the Dutch vwo diploma).
  • As this Bachelor’s program is taught entirely in English, you must prove your English language proficiency

You can find more detailed information about the admission requirements on this program's 'Application and admission' page.

Go to application and admission

Tuition fees and monthly cost of living

Tuition fees

When you wish to study at Tilburg University, you must pay a tuition fee.

  • Tuition fees cover the cost of lectures and facilities provided by the university, such as the extensive university library, Wi-Fi on campus, and symposia and other meetings.
  • Tuition fees at Tilburg University are always for one full academic year.

More information on the tuition fees and rates

Estimated monthly costs of living

Besides the tuition fees, you will have living costs and other expenses. You will find life in Tilburg relatively inexpensive compared to life in other Dutch university cities, such as Amsterdam and Utrecht. The approximate cost of living is between € 715 and € 1,215 per month.

(Furnished) accommodation € 350 - 750 per month
Foods & Drinks € 200 - 300 per month
Books & Readers € 65 per month
Insurance € 100 per month
Sport membership + € 139.95 per year
Other programs you might like
  • Lukas Müller - Online Culture

    Lukas Müller

    Bachelor's student

    "This interdisciplinary and contemporary study has allowed me to gain a vast insight into our ever growing cultural and digital society. Being able to apply theoretical knowledge to practical situations, has expanded my understanding and perception of the importance of being a digital individual within our public sphere. I´m excited to be able to integrate this study into my career path." 

    Ask Lucas a question

  • Nataliia Vdovychenko

    Nataliia Vdovychenko

    Bachelor's student

    "Studying Online Culture has been an amazing experience. If I had to go back in time and choose again, I would definitely do the same study."

  • Antonia Telbizova

    Antonia Telbizova

    Bachelor's student

    “I really enjoy the liberating student environment in this program. The freedom to choose in which direction you want to go into or to write about whatever you are interested in is incredibly stimulating.”

All information in one brochure

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Our Students on Instagram: #wearetilburguniversity

Are you and Online Culture: Art, Media and Society a match? If you...

  • want to deepen your understanding of the contemporary (digital) media culture

  • are curious about the interplay between (online) media, art and culture in a digitalized and globalized society

  • are interested in communication in a globalized world

  • are interested in questions regarding identity, communities, social interaction and politics

Then this is the program for you!