Bachelor Online Culture: Art, Media and Society

Program and courses BA Online Culture: Art, Media and Society

In this unique, international Bachelor’s program you study the interplay of digital media, art, and culture in an increasingly globalized society. You examine the influence of digitalization and globalization on the world we live in, from three contemporary perspectives.

Video: short overview of this Bachelor's program (03:06)

Program structure and content

In the first year you take introductory courses that match with the three tracks that you can choose from. Exploring these three tracks like this, you discover which one best suits your interests. The second year revolves entirely around the track of your choice: Art in the Public Sphere, Digital Media or Global Communication.

The third year offers you the opportunity to create a unique profile with a minor and electives. You finish the third year with a Bachelor's thesis. Career orientation is a central theme in the program. A Career Orientation Plan is part of the core curriculum.

Highly appreciated knowledge and skills

Growing digitalization means that society is in need of people who can critically analyze and interpret these developments. In this program you acquire the knowledge and skills to fulfill that role. You learn how to analyze and interpret cultural and social phenomena – such as art, communication and media – in a contemporary way and to voice your own opinion in a presentation, debate or (online) publication. These skills are highly acclaimed by both national and international employers.

First Year Content

In the first year of the Bachelor’s program you and your fellow (international) students take introductory courses introducing you to the different tracks within the program.

You will take the following courses:

  • Social Groups in the Digital World
  • Transformations of the Public Sphere
  • Thinking about Science
  • Digital Culture and Society
  • Language, Culture and Globalization
  • The Ceremonial Society
  • The Digital Individual
  • Interpretation of Cultural Expressions
  • Intermediality

Additionally, you take several skills courses, such as  Academic English and  Doing Research: Methodology. You will participate in an active Mentorship program (PASS OC 1) and get acquainted with our counselors of Student Career Services. You will also start with your personal Career Orientation Plan.

Second Year Content

The second year is fully devoted to the track you choose: Art in the Public Sphere, Digital Media or Global Communication. Besides a set of compulsory courses, you have the freedom to choose elective courses. Additionally, much attention is paid to academic skills. You will also take part in a Talent Management training as part of your Career Orientation Plan. In this training you will explore your talents and map out your desired job market profile.

Further down this page you will find more information about the tracks and  the courses.

Third Year Content

In the third year, you follow five minor courses supplemented by two courses that you choose from a range of electives. You will also attend a Labor Market Orientation workshop as part of your Career Orientation Plan. You will finish the third year with a Bachelor's thesis.

The minor: choose your own elective courses

You can use the minor to further specialize and, for example, study at another university. But you can also choose to broaden your knowledge and take courses in a different field. You can take courses at Tilburg University or another university in the Netherlands. It is also possible to do an exchange semester at a renowned university abroad without having to worry about a study delay!

When you consider doing a Master’s in a different field of study after your Bachelor’s in Online Culture: Art, Media and Society, you can use your minor to complete the required Pre-Master’s program. You can then, for example, enroll in a Master’s program in the field of Communication.

Study abroad: going on exchange

We encourage all students to gain international experience. A popular and very exiting option is to go abroad on exchange. As an exchange student, you study at one of the many international partner universities of Tilburg University, typically for one semester.

The Study Abroad & Exchange Office of Tilburg University will be available to help you research the opportunities within your study program and a dedicated Study Abroad & Exchange Coordinator will be advising you before, during and after your exchange.

Most students will be eligible for a grant or scholarship to financially support them during their exchange experience. Additional grants for students with special needs or a difficult financial situation are also available.

More on studying abroad

You will find a detailed description of the courses and required literature in our course catalog.

Go to the course descriptions


Please note: programs are subject to change. We advise you to look up the current program in OSIRIS Student at the start of the year.


Tracks of Online Culture: Art, Media and Society

At the end of the first year you choose one of three tracks. In the second year you take courses that are part of your chosen track. However the curriculum is not entirely set: in addition to the core curriculum, you have the opportunity to take elective courses with which you can specialize.

The third year offers you the opportunity to create a unique profile with a minor and more electives. You finish the third year with a Bachelor's thesis.

Art in the Public Sphere

This track gives you an insight in how art and (digital) media influence each other. 
You study cultural expressions and artistic performances in the international and societal context from which they arise. 

  • What exactly happens during a certain artistic expression and how does the public respond to it?
  • How do creators and critics position themselves in the societal debate by, for example, enter into a debate on the internet?  
  • In what way does the reading culture change when the accent shifts from literary novels to fanfiction on blogs?
  • How can an artwork trigger a broad discussion or even social change?

Courses are about all kinds of contemporary artistic phenomena: from literary texts to television series and video clips, from religious rituals to tattoos and from museum art to guerrilla architecture. 
The starting point is always the study of artistic practices and their effect on the public space where people interact with their surroundings and with each other, both online and offline.

Core curriculum Year 2:

  • Participatory Art
  • Life writing: From Rousseau to Facebook
  • Art and Globalization
  • Philosophy of Art, Media and Society
  • The Truth of Fiction
  • Female Artists and Intellectuals in the Public Sphere
  • Doing Research: Discourse Analysis
  • Doing Research: Survey Design and Analysis OR Doing Research: Ethnography
    (choose one)

Additionally, you choose 12 ECTS worth from these options (6 ECTS each):

Communication in Global Settings; The Private Life in a Digital World; Visual Culture and Semiotics; Digital Literacies; Debate on Religion in Europe; 21st Century Perspectives on Education; Media, Globalization and Popular Culture; Globalization and Religious Diversity; Gender and Culture; Cultuurgeschiedenis 3: De verdwijnende hemel (in Dutch).

Curriculum Year 3

  • Minor (30 ECTS)
  • Bachelor's thesis

Additionally, you choose 12 ECTS from these options (6 ECTS each):

Communication in Global Settings; The Private Life in a Digital World; Visual Culture and Semiotics; Digital Literacies; Debate on Religion in Europe; 21st Century Perspectives on Education; Media, Globalization and Popular Culture; Globalization and Religious Diversity; Gender and Culture; Cultuurgeschiedenis 3: De verdwijnende hemel (in Dutch); Internship.

Plus choose one of these:

Humanities in the Digital Age, Entrepreneurship in the Cultural Field.

Go to the course descriptions

Digital Media

In this track you examine the effects of digitalization on several domains and aspects of our lives. Digital media have become a self-evident part of almost all personal, professional, social and political activities. That is why in this program you approach the phenomenon digitalization from a broader perspective than only communication or ICT. 

You study how digital media is put together, how they function, and how digitalization has ensured new cultural products and art forms, other social practices and new ways to experience the world:

  • How do digital media influence the way in which citizens are included in political decision-making and public administration?
  • How have digital media changed our views on privacy?
  • And how much influence does Google have on your knowledge and opinion?

Core curriculum Year 2:

  • Media, Globalization and Popular Culture
  • The Private Life in a Digital World
  • Reading and Writing in Online Culture
  • Digital Media and Politics
  • Digital Media and Journalism
  • Philosophy of Art, Media and Society
  • Doing Research: Discourse Analysis
  • Doing Research: Survey Design and Analysis OR Doing Research: Ethnography (choose one)

Additionally, you take 12 ECTS worth from these options (6 ECTS each): 

Communication in Global Settings; The Truth of Fiction; Participatory Art; Visual Culture and Semiotics; Digital Literacies; Debate on Religion in Europe, 21st Century Perspectives on Education; Globalization and Religious Diversity; Gender and Culture; Cultuurgeschiedenis 3: De verdwijnende hemel (in Dutch).

Curriculum Year 3:

  • Minor (30 ECTS)
  • Bachelor's thesis

Additionally, you choose two elective courses from these options (6 ECTS each):

Communication in Global Settings; The Truth of Fiction; Participatory Art; Visual Culture and Semiotics; Digital Literacies; Debate on Religion in Europe, 21st Century Perspectives on Education; Globalization and Religious Diversity; Gender and Culture; Cultuurgeschiedenis 3: De verdwijnende hemel (in Dutch); Internship.

Plus choose one of these:
Humanities in the Digital Age, Entrepreneurship in the Cultural Field.

Go to the course descriptions

Global Communication

In this track you immerse yourself in the changes in international communication, the consequences of increased mobility and the diversity that accords with this
Thanks to social media, smart phones and cheap flight tickets it has become fairly easy to stay in touch with family and friends abroad. What consequences does this have? And what role does the development of intercultural communication play in international advertisement, trade, conflict management and negotiations?

In order to function properly in a globalized, super diverse world, you need to have certain language skills, knowledge of the world and be culturally aware.
As a Global Communication student you are concerned with issues such as:

  • Can you really hold onto culture, language or dialect in a globalized world? And what happens when you do not?
  • Do globalization and digitalization lead to equal opportunities for everyone or do they create inequality between the ‘haves’ and ‘have-not’s’?
  • And how can we ensure that people get the chance to develop all skills necessary to participate in this even more rapidly changing society?

Core curriculum:

  • Language Learning and Socialization
  • The Multicultural Individual
  • Globalization and Religious Diversity
  • Communication in Global Settings
  • Management, Organization and Culture
  • Philosophy of Art, Media and Society
  • Doing Research: Discourse Analysis
  • Doing Research: Survey Design and Analysis OR Doing Research: Ethnography (choose one)

In addition, you will take 12 ECTS worth from these options (6 ECTS each):

The Private Life in a Digital World; The Truth of Fiction; Participatory Art; Visual Culture and Semiotics; Digital Literacies; Debate on Religion in Europe; 21st Century Perspectives on Education; Media, Globalization and Popular Culture; Gender and Culture; Cultuurgeschiedenis 3: De verdwijnende hemel (in Dutch).

Curriculum Year 3:

  • Minor (30 ECTS)
  • Bachelor's thesis

In addition, you will take 12 ECTS worth from these options (6 ECTS each):

The Private Life in a Digital World; The Truth of Fiction; Participatory Art; Visual Culture and Semiotics; Digital Literacies; Debate on Religion in Europe; 21st Century Perspectives on Education; Media, Globalization and Popular Culture; Gender and Culture; Cultuurgeschiedenis 3: De verdwijnende hemel (in Dutch); Internship.

Plus choose one of these:
Humanities in the Digital Age, Entrepreneurship in the Cultural Field

Go to the course descriptions


Please note: programs are subject to change. We advise you to look up the current program in OSIRIS Student at the start of the year.


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Why Online Culture: Art, Media and Society in Tilburg?

  • Students are very satisfied with this program. Based on the National Student Survey, the program is ranked best in its field in the Netherlands and 'Top Rated Program' (Elsevier Best Studies 2019, Keuzegids 2021). 
  • You attend lectures and seminars in groups of approximately 20 students. The small-scale program is beneficial for the quality of the education: there is ample room for guidance, interaction and feedback. This is a perfect way for you to learn how to voice your opinion.
  • The program has its own unique digital learning environment: Diggit Magazine. This online magazine connects the academic field with the field of Journalism and offers a platform for qualitative research conducted by students, researchers and lecturers. This niche magazine focuses on issues related to (digital) culture, globalization and art. Within this innovative learning environment students publish papers, opinion pieces and reviews. Like this, students learn about fact checking, content sharing and (peer) reviewing. It gives students an opportunity to (internationally) publish qualitative articles during their studies.
  • A Career Orientation Plan helps you to prepare you for your future transition into the job market. After getting acquainted with the Student Career Services team in the first year, you will participate in a Talent Management training in the second year. In the third year you will attend a Labor Market Orientation workshop in which you will further explore the labor market and gain insight into your possibilities and opportunities.

Interested in the Bachelor's program in Online Culture: Art, Media and Society?

Check your eligibility and the deadlines for application