Economic Psychology

Program and courses

Learn to understand and apply psychological and economic insights to understand consumer behavior, financial decision-making, and marketing. This program has a strong practical orientation and aims to bring leading professional expertise into the classroom through discussions with course-related professionals before the start of the academic year, practical assignments derived from actual business cases, and an internship. Instead of lectures, you will attend courses in small interactive work groups. 

• This program is unique in the Netherlands, with its focus on consumer behavior, marketing, financial decision-making, and its implications for public finances. 
• You will be part of an international classroom with small-scale, interactive education from a team of highly enthusiastic, internationally renowned scholars from dynamic research institutes like TIBER.
• The program focuses on the critical and valid application of theory in practice, with an emphasis on how economic psychology and consumer psychology can be applied to companies, non-profits, and policymaking.
• Challenge yourself by developing your professional skills during an internship (18 ECTS) in an organization of your choice, or by doing a Double Degree program in Cross-Cultural Economic Psychology with the University of Osnabruck, Germany.

Typical courses are:

• The Psychology of Economics
• Money and Financial Behavior
• Psychology and Marketing
• Consumer Analytics Using Big Data

More on the program and courses

Career prospects

After completing this Master's program, you can conduct scientific theoretical, and practical research in the areas of social and economic psychology. You are able to develop tools and interventions to solve practical problems and study their effectiveness. With these professional and academic skills, you can work in academic-level positions in research, communication, marketing, financial services, advertising, or policy and consulting in private, semi-private, or governmental organizations.

Example positions of graduates:

• Marketing Advisor
• Marketing Researcher
• Project Manager
• Teacher
• Researcher
• Policy Advisor
• Trainer or Coach
• Consultant

Alumni facts

• 3,6 months on average until first paid job
• 86% is (very) satisfied with the Master's program
• Gross monthly income one year after graduation: € 2,235

Source: National Alumni Survey, 2021 | n = 13 

More information on the career prospects

Application and admission

This Master's track starts:

End of August

Best preparatory programs:

Bachelor in (Social) Psychology with a major in:

Pre-Master's program:

Not available. The following Master's programs do offer pre-Master's programs for students from universities of applied sciences (hbo): Sociology, Human Resource Studies, Organization and Management Studies, Marketing Management, Marketing Analytics, and Communication and Information Sciences.

Tuition fees and scholarships

International students, please find all information about the tuition fees and the scholarships available.

Interested in this Master's track?

Check your eligibility

Related Master's programs

• Cross-Cultural Economic Psychology (Double Degree)
• Marketing Management
• Work and Organizational Psychology
• Research Master in Psychology: Individual Differences and Assessment
• Research Master in Social and Behavioral Sciences