Become an expert in economic behavior and consumer psychology to make marketing, financial, and communication decisions. Apply economic and psychological reasoning theories to understand and influence the consumer, consumption, and financial behaviors. This is a track of MSc Social Psychology.
National Student Survey 2018 | n=20
National Alumni Survey 2017 | n=11
Times Higher Education Subject Ranking, 2019
Programs and courses
Learn to understand and apply social and psychological insights to economic behavior, such as consumer behavior, financial decision-making, and marketing.
- Specialist in Economic Psychology since 1972.
- Small, interactive, international setting.
- Lectures by internationally renowned scholars from dynamic research institutes like TIBER and Netspar.
- This is a track of MSc Social Psychology. You specialize by following one of its tracks.
Expand your knowledge and skills even further
By following one of these double degrees available:
- Double degree in Applied Social Psychology at Tilburg University and Higher School of Economics (Moscow, Russia)
- Double degree in Cross-Cultural Economic Psychology at Tilburg University and University of Osnabrück (Osnabrück, Germany)
Typical courses are:
- The Psychology of Economics
- Psychology and Marketing
- Money and Financial Behavior
- Advanced Consumer Science
Ask us your questions
Daisy LakeMaster's student
"I have chosen this master to learn more about the behavior of young professionals and entrepreneurs in relation to dealing with finances."
Odi SchepersMaster's student
"During the courses I have learned to combine psychological and economic insights in consumer behavior to get a realistic view of people's financial decision making processes. During my internship at Frisse Blikken in Utrecht, I learn how to apply this knowledge about financial decision making into the field of marketing, branding and social media strategy."
Ivo BrouwerMaster's student
"During the program I’m doing two internships at two different organizations, in order to get as much (work)experience as possible."
Prepare for both academic and practical careers in the fields of economic psychology, consumer behavior, marketing, communication, policy, consulting, or research.
- Alumni are often employed by management consultancies, and trade unions as well as in the consumer products industry and at market research institutes.
- Organizations where our graduates landed jobs include Philips, GfK, Accenture, Rabobank, Bol.com, Nationale Nederlanden, research universities and schools of applied sciences, KPN, Blauw Research, Interpolis, and the Dutch Tax and Customs Administration.
Graduates started or work for example as:
- Financial Economic Crime Coordinator at Rabobank
- Hair Brand Building Marketing Advisor at Unilever
- Market Researcher at market research agency Ruigrok Netpanel
- Average number of months until first paid job: 4
- Finds a job within 6 months after graduation: 70%
- Employer requires a Master of Science degree: 63%
- Gross monthly income one year after graduation: € 2.051
- Would choose the same master’s program again, at the same university: 82%
- Will recommend the study to friends, family or colleagues: 72%
Source: National Alumni Survey 2017 | n = 11
Application and admission
This master's track starts:
End of August
Best preparatory programs:
Bachelor in (Social) Psychology
Not available. The following master programs do offer a pre-master's program for students from universities of applied sciences (hbo): Sociology, Human Resource Studies, Organization Studies, Marketing Management, Marketing Analytics and Communication and Information Sciences.
Tuition fees and scholarships
Interested in this master's track?
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Study choice events
Interested in the MSc Economic Psychology?
Check your eligibility and the deadlines for application
Related master's programs
- Cross-Cultural Economic Psychology (Double degree)
- Applied Social Psychology (Double degree)
- Economic Psychology: Wroclaw-Tilburg (Double degree)
- Marketing Management
- Work and Organizational Psychology
- Research Master in Psychology: Individual Differences and Assessment
- Research Master in Social and Behavioral Sciences