Quint Zieltjens, alumnus Economische Psychologie

Alumnus Economic Psychology Quint Zieltjens, Brand Manager at McDonald’s Netherlands

Read the interview on his work and experiences after this study

Economic Psychology

1 year English Starts end of August

Become an expert in economic behavior and consumer psychology, and learn to make decisions related to marketing, financial behavior, and communication. You will learn how companies, non-profits, and governments can use theories of economic and psychological reasoning to understand and influence consumer decisions and financial behaviors. This is a track of MSc Social Psychology.

On-campus education as of August 2021 | pleased to meet you
of the current students is (very) satisfied with their program

National Student Survey, 2021 | n=22

has a job within 6 months after graduation

National Alumni Survey, 2020 | n=15

Top 50
worldwide in Psychology and Economics

Program and courses

Learn to understand and apply psychological and economic insights to understand consumer behavior, financial decision-making, and marketing.

  • Specialist in Economic Psychology since 1972.
  • International setting with small groups and a lot of interaction.
  • Courses and supervision are done by a team of international, young, and enthusiastic researchers.
  • Internship (12 or 18 ECTS) in an organization chosen by you.
  • The program focuses on the critical and valid application of theory in practice, with an emphasis on how economic psychology can be applied to companies, non-profits, and policy making.

Typical courses are:

  • The Psychology of Economics
  • Money and Financial Behavior
  • Psychology and Marketing
  • Consumer Analytics Using Big Data

More on the program and courses

  • Student Economic Psychology Sanne Diepens

    Sanne Diepens

    Master's student

    "Learning more about consumer behavior from a psychological perspective was my main reason to choose this program. I learned how people make decisions every day in the context of financial decisions and buying behavior. Once I graduated I would love to work in a retail company where I can apply my knowledge in a B2C environment."

  • Quint Zieltjens

    Quint Zieltjens

    Brand Manager at McDonald’s Netherlands

    "I noticed pretty quickly that contributing a psychological background to the marketing field is a big advantage. Your perspective is the psyche and behavior of people, something that, for example marketing study programs, don’t really focus on."

    Read more on his work and experiences after this study

  • Master student Economic Psychology Odi Schepers

    Odi Schepers

    Master's student

    "During the courses I have learned to combine psychological and economic insights in consumer behavior to get a realistic view of people's financial decision making processes. During my internship at Frisse Blikken in Utrecht, I learn how to apply this knowledge about financial decision making into the field of marketing, branding and social media strategy."

Career prospects

You're prepared for both academic and practical careers in the fields of economic psychology, consumer behavior, marketing, communication, policy, consulting, or research.

  • Alumni are often employed by management consultancies, and trade unions as well as in the consumer products industry and at market research institutes.
  • Our graduates have been hired at Philips, GfK, Accenture, Rabobank, Bol.com, Nationale Nederlanden, Booking.com, research universities and schools of applied sciences, KPN, Blauw Research, Interpolis, and the Dutch Tax and Customs Administration.

Example positions of graduates:

  • Financial Economic Crime Coordinator 
  • Hair Brand Building Marketing Advisor
  • Market Researcher
  • Project Manager
  • Teacher
  • Researcher
  • Policy Advisor

Alumni facts

  • On average 5 months until first paid job
  • 73% of graduates find a job within 6 months after graduation
  • Gross monthly income one year after graduation: € 2,449

Source: National Alumni Survey, 2020 | n = 15

More information on the career prospects

Students on campus enjoying the good weather

Application and admission

This Master's track starts:

End of August

Best preparatory programs:

Bachelor in (Social) Psychology

Pre-Master's program:

Not available. The following Master's programs do offer pre-Master's programs for students from universities of applied sciences (hbo): Sociology, Human Resource Studies, Organization Studies, Marketing Management, Marketing Analytics, and Communication and Information Sciences.

Tuition fees and scholarships

International students, please find all information about the tuition fees and the scholarships available.

Interested in this Master's track?

Check your eligibility

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More information

Please feel free to contact us for your personal queries. You can contact us on every page of the master's website. Or find out more by choosing one of the options below.

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Meet us

Unfortunately, we cannot organize any on-campus events at the moment. To help you as much as possible with your study choice, we offer online alternatives.

Interested in the MSc Economic Psychology?

Check your eligibility and the deadlines for application