Alumnus Master Marketing Analytics Yvonne Bolsius

Pre-Master's program Marketing Analytics

The pre-Master’s programs in Marketing Analytics are designed for (1) Dutch students with a relevant Dutch hbo degree and (2) students with a research university degree that does not entirely meet the entry requirements of the Master's program.

For all students coming from a Dutch university of applied sciences (hbo)

The pre-Master's program for hbo graduates builds on the practically-oriented knowledge you acquired during your Bachelor's by enhancing your theoretical knowledge as well as your capacity for conceptual thinking.

Get your Master's degree in 1,5 year

  • This half-year pre-Master's program (30 ECTS) runs from the end of August until January.
  • After finishing the program with good results, you can start with the 1-year Master's program in Marketing Analytics end of January, or end of August next academic year.

The courses in 2021-2022 are:

  • Academic Competences Marketing
  • Business Research Techniques for Pre-master
  • Marketing for Pre-master 
  • Mathematics for Pre-master 
  • Statistics for Pre-master

You will find a detailed description of the courses and required literature in our course catalog.

Go to the course descriptions 

Application and admission

To be eligible for this pre-Master's program, you must have completed a Dutch hbo Bachelor's program that gives direct access to the pre-Master's program.

Go to the application and admission procedure

For students with an international degree, or a Dutch Research University (wo) degree

Tilburg University offers a program designed for students with a research university Bachelor's degree that does not entirely meet the entry requirements of the Master's program in Marketing Analytics.

Tailor made to individual academic needs

The program is tailor-made to individual academic needs and consists of a maximum of 30 ECTS, providing you with the essential foundation needed to pursue your Master's in Marketing Analytics.

  • After completing the program succesfully, you can start with the one-year Master's program in Marketing Analytics end of January, or end of August next academic year.

Application and admission

As a university graduate you are encouraged to apply for the Master’s program directly. After receiving your application, the Admissions Committee will assess your academic background, and decide whether:

  1. You can be admitted directly into the Master’s program.

  2. You can be offered a pre-Master’s program (6 to 30 ECTS).

  3. Your academic background is unfortunately not matching enough to cover the gap with a 30 ECTS pre-Master’s program. In that case it is impossible to continue.

Go to the application and admission procedure


Please note: programs are subject to change. We advise you to look up the current program in OSIRIS Student at the start of the year.


Do you want to know more about this pre-Master’s program?

Visit this pre-Master’s information session during the upcoming Open day

Open day Master's programs

Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application