Marketing Management
Get oriented towards the practice of a marketing manager. Gain a detailed and state of the art view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline as well as in an online context. In addition, marketing analytics courses provide you an excellent toolbox to analyze and interpret the consumer and business market.
On Campus if we can | Online because we can
National Student Survey, 2019 | n=80
US News Best Global Universities, 2020
National Alumni Survey, 2019 | n=29
Program and courses
With Marketing Management you will become an expert on analyzing and interpreting consumer and business markets with:
- Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 and 2017 has been won by one of our Marketing Management students. Multiple teachers have won innovation- and best teaching awards.
- Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
- Opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
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In the first semester of the regular program, you can also apply for the following advanced programs:
* The Extended Master, which adds a half year traineeship to the regular master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Watch this short video for an explanation of the difference between Marketing Management and Marketing Analytics.
Typical courses are:
- Brand Management
- Marketing Communication
- Marketing Channel Marketing
- Strategic Marketing Management
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Laurens van der Hoeven
Master's student"The quality of education is really high and the professors are really skillful. I did not expect the Master to be so well rounded. In my opinion the program touches almost all facets related to marketing."
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Ron Willems
Master's student"I'm really enjoying my time at Tilburg University. Compared to HBO, it's a lot more work, but the courses are very interesting. I feel like I have learned a lot so far and am glad I chose this program!"
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Fleur de Vos
Master's student"I would like to become a data-driven marketer working for a multinational FMCG company."
Career prospects
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.
Some examples of our graduates' jobs:
- Marketing Trainee at L'Oréal
- Management Trainee at KLM Royal Dutch Airlines
- Brand Manager at Perfetti van Melle
- Category Manager at Anheuser-Busch InBev
Alumni facts
- Average number of months until first paid job: 3
- Is (very) satisfied with the Master's program: 89%
- Gross monthly income one year after graduation: € 2,721
Source: National Alumni Survey, 2018 | n=51
Application and admission
This Master’s program starts:
End of August and end of January
Best preparatory programs:
- A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
- Bachelors with a solid foundation in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.
Pre-master's program:
Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).
Tuition fees and scholarships
International students find all information about tuition fees and scholarships here.
Interested in this program?
More information
Please feel free to contact us for your personal queries. You can contact us on every page of the master's website. Or find out more by choosing one of the options below.
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Meet us
In accordance with the guidelines of the National Institute for Public Health and the Environment (RIVM), all on-campus events until September 1 will not take place. To help you choose your Master’s program as best as we can, you can replay the sessions of our Online Master's Open day and participate in an online Q&A session for the program(s) you are interested in.
Interested in the MSc Marketing Management?
Check your eligibility and the deadlines for application