Professional Learning Masterclasses

Professional Learning brings you masterclasses led by top experts from Tilburg University and leading organizations, providing you with in-depth knowledge on a wide variety of issues related to business and society. The masterclasses are open to everyone with an interest in learning from the latest research in a specific field and who wants to know how this will impact business in the future. All masterclasses are on cutting-edge topics which have the potential to have a profound impact on our society in the near future.

Postgraduate banner Professional Learning Masterclasses

Keep up-to-date with cutting-edge research and its practical impact

Dare to be challenged and acquire inspiration that will help you find solutions beyond your everyday work.

Professional Learning Masterclasses in short

  • Start: Ongoing
  • Investment: € 695 per masterclass (€ 375 for Tilburg University alumni)
  • Duration: 1 day
  • Location: Various

Why a Professional Learning Masterclass at Tilburg University?

    • Each masterclass has a practical approach and gives you insights that you can apply in your work immediately by illustrating recent research with current business application examples.
    • The masterclasses will be held in inspiring locations in the Netherlands. From our green campus to the campus of the likes of ASML.
    • All events will focus on knowledge transfer and sharing of relevant business- and society-related topics. These topics are based on Tilburg University’s strategic themes: Empowering the Resilient Society, Enhancing Health and Wellbeing, and Creating Value from Data.
    • Participating in our Alumni Masterclass Series is more than just an investment in yourself. All profits go towards academic research and scholarships. In this way you contribute to the lifelong growth of Tilburg University.

    Giving back to society

    Tilburg University Professional Learning strongly believes that 'Understanding Society' (Tilburg University's slogan) is not a passive concept. It means taking part in and actively promoting advancement of the society we live in. One way we want to realize this advancement is by supporting the less privileged.

    We are donating 50 euros for every participant in our masterclasses to a charity promoting education. So participating in a Professional Learning masterclass means advancing yourself AND society.

    Upcoming Professional Learning Masterclasses

    Blockchain and other Distributed Ledgers

    Date: 15 November 2018

    Location: Tilburg University Campus

    Taught by: prof. dr. Eddy Vaassen RA and Joël Happé

    Eddy Vaassen and Joël Happé will introduce you to the world of blockchain technology along with other types of distributed ledgers, including private distributed ledgers and permissioned public distributed ledgers, and illustrate these with various use cases.

    More information and registration

    Organizational opportunities of Virtual, Mixed and Augmented Reality

    Date: 11 December 2018

    Location: Tilburg University Campus

    Taught by: prof. dr. Max Louwerse

    The potential of virtual, mixed and augmented reality is underestimated in numerous sectors. VR, MR and AR provide lots of opportunities to take business models to the next level; this makes these technologies very interesting for standing out from existing levels of customer experience.

    More information and registration

    Artificial Intelligence

    Date: 22 January 2019

    Location: JADS Campus 's-Hertogenbosch

    Taught by: prof. dr. Eric Postma

    Artificial Intelligence (AI) is one of the driving forces of today's economy. Recent developments in AI gave rise to breakthroughs on a variety of tasks. This masterclass will give you a good sense of the latest developments in AI, including strengths and weaknesses of state-of-the-art AI systems. Be challenged to create value out of AI for your own organization.

    More information and registration

    Digital Risk Management

    Date: 7 February 2019

    Location: Tilburg University Campus

    Taught by: prof.dr. Eddy Vaassen RA

    Digital attacks happen on such a scale that they have become the norm instead of the exception. What risks are you facing and how do you minimize the chance your organization gets affected?

    More information and registration


    Date: 14 March 2019

    Location: Tilburg University Campus

    Taught by: prof. dr. A.C.J.M. (Ton) Wilthagen

    More flexibility for employers means less security for employees. Right? Flexicurity proves flexibility and security are not mutually exclusive concepts and helps in futureproofing your organization.

    More information and registration

    Filosofie in Organisaties

    Date: 28 March 2019

    Location: Tilburg University Campus

    Taught by: prof. dr. G.W. (Wim) Dubbink

    Filosofie een ver-van-je-bed-show? Zeker niet. Ontdek wat jij als professional kunt leren van grote filosofen als Aristoteles en Kant. Deze masterclass is volledig Nederlandstalig.

    Meer informatie en registratie

    Engagement & Workplace Happiness

    Date: 4 April 2019

    Location: Tilburg University Campus

    Taught by: dr. F.C. (Karin) van de Voorde

    What are the conditions needed to inspire and motivate employees? Learn how to stimulate workplace happiness and lower the chances of burn-outs for your organization.

    More information and registration

    Data Quality & Governance

    Date: 11 April 2019

    Location: Tilburg University Campus

    Taught by: dr. Joris Hulstijn e.a.

    Data has become an essential business tool for organizations. But the quality of data is often a concern. Learn how to optimize your data quality to make the right decisions.

    More information and registration

    Possibilities of Circular Procurement

    Date: 23 May 2019

    Location: Tilburg University Campus

    Taught by: G.C.J.M. (Bart) Vos

    Learn how you can set up a circular procurement policy to make your organization greener AND reap the rewards of new business opportunities

    More information and registration

    The Future of Work

    Date: 20 June 2019

    Location: Tilburg University Campus

    Taught by: dr. C. (Charissa) Freese

    The speed of innovation seems to increase and our work changes along with it. Look ahead and explore the opportunities and possibilities the future has in store for the workplace.

    More information and registration

    Former masterclasses

    Next Generation Leadership – Prof. Freek Peters

    Date: 17 April 2018

    Location: Tilburg University Campus

    A new era asks for different leaders. Technological, economical and societal developments all have a big impact on how organizations operate today. What does our increasingly turbulent, complex world require of leaders? Which qualities are crucial for the leaders of the future? During this masterclass, Professor Freek Peters goes through the latest developments within the field of contextual leadership and shows what this implicates for your organization.

    Customer Insights and Data-Driven Marketing – Dr. George Knox et al.

    Date: 20 March 2018

    Location: Tilburg University Campus

    Organizations have more data than ever on their customers, but few can convert them into actionable insights. In this masterclass, a team of faculty experts from Tilburg University’s marketing department will help you bring these numbers to life. They will cover the latest theories and best practices in areas such as forecasting customer lifetime value, digital and mobile marketing, and A/B testing. You will come away with how to develop data-driven and managerially-relevant customer insights.

    Virtual, Mixed & Augmented Reality - Prof. Max Louwerse

    Date: 6 March 2018

    Location: DAF Technology Lab, Tilburg University Campus

    During this masterclass, Professor Max Louwerse will update you on the most recent, innovative applications of virtual, mixed and augmented reality. In addition to this, you will get an introduction into measuring behavior in virtual reality environments. Of course, you can best understand the possibilities of virtual reality by trying it out yourself. Therefore, you will experience first-hand how close it is to the real world by visiting the DAF Technology Lab on campus and even by building simulations yourself!

    Curious to find out more about the masterclass Virtual, Mixed & Augmented Reality? Watch the video and let Professor Max Louwerse himself inform you further.

    Best Practices in Alliance Management - Prof. Geert Duijsters

    Date: 20 February 2018

    Location: Faculty Club, Tilburg University Campus

    Strategic alliances can be effective in times of turbulent environments and disruptive change. In practice, however, many alliances fail. Why is that? And what are keys to success? Building on 25 years of alliance research and practice, Professor Geert Duijsters will discuss the best practices and pitfalls in the field.

    Decision-making under uncertainty - Prof. Kuno Huisman

    Date: 28 November 2017

    Location: ASML's Experience Center, Veldhoven

    Decision-making is often done under time pressure and with limited research into possible alternatives. This expert workshop gives you an introduction into the decision quality concept, which was originally developed at Stanford University. This concept has proven to be key for staff at ASML to successfully execute their company’s strategy. Prof. Kuno Huisman, Director and Head of Decision Support at ASML, will give hands-on practice in the effective framing of a decision and the generation of alternatives.

    Cyber Security for Corporates - Prof. Lokke Moerel

    Date: 8 November 2017

    Location: Dataplace, Utrecht (Groenekan)

    With Internet not being inhibited by national borders, cyber security is a hot topic for organizations worldwide. During this session, Professor Lokke Moerel, who teaches Global ICT Law at Tilburg University, will update you on the importance and necessity of cyber security for modern organizations. Professor Moerel is one of the world’s best-known experts in data privacy and security. This masterclass is a great opportunity to learn more about cyber security within a legal context.

    What to do with your big data? - Prof. Hein Fleuren

    Date: 31 October 2017

    Location:  Tilburg University Campus

    Big Data is big, so we all know. But, for many professionals it remains unclear what big data’s potential could be for their industry. Professor Hein Fleuren will update you on the possibilities and applications of big data in the field of logistics. Take home key insights into how prescriptive modelling could improve your organization and what needs to be done to achieve such improvements.

    Which masterclass(es) will you be attending?

    Practical information Professional Learning Masterclasses


    The masterclasses will be hosted at inspiring locations throughout the Netherlands, in Tilburg, ‘s-Hertogenbosch, Eindhoven and Utrecht.

    Time schedule

    Masterclasses for alumni will typically start at 9.30 hrs. and end by 16.30 hrs. with a networking drink. In case of a different time schedule, this will be clearly communicated.


    To help alumni engage in lifelong learning, alumni pay a fee of € 375 per masterclass, a substantial discount on the regular fee of € 695 per masterclass. The fee includes all course materials and lunch.

    Your profile

    The masterclasses are open to all participants. The masterclasses are geared towards professionals from both profit and non-profit organizations.

    Teaching methods

    The masterclasses offer a combination of keynotes, lectures, workshops and discussions led by experts in the field. All sessions are characterized by a mix of the latest cutting-edge research in the field combined with the practical aspects of the subjects discussed.


    The language of the masterclasses depends on the attending participants. If everyone speaks Dutch, the masterclass will be taught in Dutch. If not, the masterclass will be in English.

    General terms and conditions


    You can register for this course only by filling out the online registration form on the website. You will immediately receive a digital confirmation. Your registration is complete if you have been admitted (for alumni this means: after your status has been checked) and have paid the course fee.

    Course fee

    The course fee is payable within 14 days after receipt of the invoice. No VAT is charged for this course.


    Tilburg University reserves the right to change parts of the course in the event of unforeseen circumstances or recent developments. You will be informed of any changes as soon as possible.


    Cancellation by a course participant needs to take place in writing. If you cancel in writing not later than four weeks before the first course day, the course fee will be refunded. Tilburg University reserves the right to cancel the course if an insufficient number of participants have registered.


    After every course day, the course participants will be given an evaluation form. It is very important for the further development of the post-academic courses to receive the course participants’ feedback through these evaluation forms. The information obtained will be used as much as possible in organizing and designing future courses.


    The course participant can report any complaints to Tilburg University in writing. The complaint needs to be described in detail. Complaints do not suspend the obligation to pay the course fee. If the complaint is upheld by Tilburg University, the course participant will receive a reduction of the course fee.

    Contact us

    If you require more information about the Professional Learning Masterclasses, please feel free to contact our Program Coordinator:

    Nauta, C.R.
    Name C.R. (Renske) Nauta
    Division Facility Services
    Managementsup Services - Schools
    Position Program Office/Coordinator Masterclasses
    Room T 624
    Phone +31 13 466 8720

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