Masterclass Exploring the opportunities of big data

Data is omni-present nowadays, so we all know. No sector remains untouched by the drastic evolution of data throughout the last decade. Thanks to all the rapid changes, data is now key to a broad set of revolutionary opportunities for driving innovation and improvement. Unfortunately, for many professionals it remains unclear what potential data has for their industry. Therefore, our masterclass Exploring the Opportunities of Big Data helps reveal the potential of big data for your organization.  

image masterclass opportunities of big data

Are you missing big (data) opportunities?

The masterclass will update you on the opportunities that your (big) data can offer for your organization. You will:

  • be updated on the possibilities of data analytics, but also on potential pitfalls.
  • get key insights into how especially prescriptive modelling could improve your organization.
  • be challenged to think about what needs to be done to achieve improvements with the help of data analytics
  • have the opportunity to brainstorm with experts and other participants about the use of data analytics in your organization. 

This Professional Learning Masterclass in short

      • Date: Will be repeated in 2019
      • Time: 09.30 – 16.30
      • Investment: EUR 695,- (EUR 375 for Tilburg University alumni)
      • Location: Tilburg
      • Permanent Education hours (upon request): 6 (incl. pre-readings)

      Why attend this masterclass?

      • The masterclass Exploring the Opportunities of Big Data combines academic insights and the use of various practical examples. You will be one of the first to learn from the latest research.
      • Accessible explanations of the theory behind data analytics will be interchanged with practical assignments. You will obtain clear ideas on how you can use data analytics for improving your organization.
      • This masterclass is taught by Hein Fleuren, a world-renowned professor with the uncanny ability to explain data analytics in a meaningful way to people with no prior experience in the field. And recently nominated for the best Humanitarian Innovation by the DCHI.
      • TiSEM (Tilburg University) is the # 1 school in the Netherlands in Economics & Business according to the Times Higher Education World Subject Ranking. Worldwide TiSEM has a top position as well, it is surrounded by renowned institutes, such as Harvard and Stanford (US) and Oxford and Cambridge (UK).

      Masterclass program

      Program overview Exploring the opportunities of big data

      Block 1: Big data theory and practice

      • Introduction to data analytics
      • Successful data analytics projects
      • Types of data science analysis
      • The Data Science Maturity Model: to which extent do you already adopt data science in your organization?

      Block 2: Do it yourself: GAME

      • Experience data analytics yourself
      • Case: UN World Food Programme Game

      Block 3: Data Modeling

      • Introduction into modeling
      • Types of optimization models
      • Successful models in existing projects
      • Some examples of models in practice
      • Opportunities, pitfalls & managing expectations in modeling

      Block 4: Practical case

      • The TNT Story
      • What can you learn from them?

      At the end of the program you can ask any remaining questions or just socialize with other participants during a drink on campus.

      Learn from the best!

      Introducing our professors and practitioners

      Hein Fleuren Hein Fleuren is specialized in applying Business Analytics and Operations Research in practice. Main focus of his activities is the application of optimization and simulation techniques. Hein is specialized in the analysis of complex supply chains with a lot of transportation and in time-definite networks. In 2012 together with TNT Express he has won the prestigious Franz Edelman Award. Results of his research have also been applied in the humanitarian aid field. He is able to teach about data analytics in a way that is understandable for non-data experts. 


      Practical information Exploring the Opportunities of Big Data


      This Professional Learning Masterclass will be held at the Tilburg University campus.

      Time schedule

      The masterclass will start at 09.30 hrs. and end at 16.30 hrs. with a networking drink.


      The participation fee for this masterclass is EUR 695. The fee includes all course materials and lunch.

      To help our alumni engage in lifelong learning Tilburg University alumni will pay a discounted fee of EUR 375 per masterclass.

      Your profile

      Participants should ideally have a bachelor’s degree or academic background. The masterclass is geared towards participants from both profit and non-profit organizations.

      Typical participants are managers, directors, business analysts, strategic advisers, supply chain and/or operations professionals. There is no need to have advanced statistical or mathematical knowledge. It will be understandable for non-data experts.

      Teaching methods

      Theoretical insights go hand in hand with various practical examples, discussions and a 'do it yourself' game. Participants are challenged to think about the application of data analytics within their own (work) environment.


      The language used in the masterclass depends on the attending participants. If everyone speaks Dutch, the masterclass will be taught in Dutch. If not, the masterclass will be in English. Sheets and other presentation materials are in English.

      General terms and conditions


      You can register for this course only by filling out the online registration form on the website. You will immediately receive a digital confirmation. Your registration is complete if you have been admitted (for alumni this means: after your status has been checked) and have paid the course fee.

      Course fee

      The course fee is payable within 14 days after receipt of the invoice. No VAT is charged for this course.


      Tilburg University reserves the right to change parts of the course in the event of unforeseen circumstances or recent developments. You will be informed of any changes as soon as possible.


      Cancellation by a course participant needs to take place in writing. If you cancel in writing not later than four weeks before the first course day, the course fee will be refunded. Tilburg University reserves the right to cancel the course if an insufficient number of participants have registered.


      After every course day, the course participants will be given an evaluation form. It is very important for the further development of the post-academic courses to receive the course participants’ feedback through these evaluation forms. The information obtained will be used as much as possible in organizing and designing future courses.


      The course participant can report any complaints to Tilburg University in writing. The complaint needs to be described in detail. Complaints do not suspend the obligation to pay the course fee. If the complaint is upheld by Tilburg University, the course participant will receive a reduction of the course fee.

      Contact us

      If you require more information about this Professional Learning Masterclass, please feel free to contact our Program Coordinator:

      Nauta, C.R.
      Name C.R. (Renske) Nauta
      Division Facility Services
      Managementsup Services - Schools
      Position Program Office/Coordinator Masterclasses
      Room T 624
      Phone +31 13 466 8720

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