Masterclass Artificial Intelligence

Artificial Intelligence (AI) is one of the driving forces of today's economy. Recent developments in AI gave rise to breakthroughs on a variety of tasks. Think about self-driving cars, smart cameras, surveillance systems, robotic manufacturing, machine translations, internet searches, and product recommendations.

image masterclass artificial intelligence

The opportunities of AI for you

The masterclass will update you on AI and its opportunities for your organization. You will:

  • Get an overview of the technological fundamentals of AI.
  • Get a good sense of the latest developments in AI, including strengths and weaknesses of state-of-the-art AI systems.
  • Be challenged to create value out of AI for your own organization.
  • Have the opportunity to brainstorm with experts and other participants about the use of AI in your organization.

Professional Learning Masterclasses in short

    • Start: 22 Januari 2019
    • Time: 09.30 – 16.30
    • Investment: EUR 695,- (EUR 375,- for Tilburg University alumni)
    • Location: Tilburg
    • Permanent Education hours (upon request): 6 (incl. Pre-readings)

    Why attend this Masterclass?

          • Next to the technical fundamentals, the balance between humans and intelligent machines, and societal implications of AI will be highlighted.
          • Accessible explanations of the theoretical foundations of state-of-the-art AI systems will be interchanged with practical assignments so you have a first impression of what AI can do for your organization.
          • TiSEM (Tilburg University) is de # 1 school in The Netherlands in economics & business according to Times Higher Education World Subject Ranking. Worldwide it has a top position, surrounded by renowned institutes, such as Harvard and Stanford (US) and Oxford and Cambridge (UK)

          Masterclass program

          Program overview Artificial Intelligence

          Module 1: Introduction to AI (online pre-readings and first part of the morning)

          • What is AI?
          • Historical overview of AI
          • The AI revolution
          • State-of-the-art in AI

          Module 2 State-of-the-art Insights into AI

          • Recent developments in AI
          • Purchasing or outsourcing?
          • Strengths and weaknesses of state-of-the-art AI systems.
          • Practical cases: (Preparations for) AI across a variety of industries.
          • Practical cases: specific business models with AI

          Module 3: AI in Practice

          • Practical issues in implementing AI, including people and platforms.
          • Practical assignment: Create value out of AI for your own organization.

          End of program and networking drink

          Learn from the best!

          Introducing our professors and practitioners

          Eric Postma

          Prof.dr. Eric Postma is Professor in Artificial Intelligence at Tilburg University and at the Jheronimus Academy of Data Science in ‘s-Hertogenbosch. He is specialized in image processing, signal processing, affective computing, and deep learning. His best-known project is on the automatic analysis of paintings by Van Gogh in close collaboration with the Van Gogh Museum and the MoMa. Using advanced image analysis methods, Postma developed systems for determining the author of artworks. Currently, he is focusing on the analysis of human non-verbal behaviour (i.e., vocal and facial expressions) to automatically infer various aspects of pictures and videos of humans.



          Practical information Artificial Intelligence


          This Professional Learning Masterclass will be held at the Tilburg University campus.

          Time schedule

          The masterclass will start at 09.30 hrs. and end at 16.30 hrs. with a networking drink.


          The participation fee for this masterclass is EUR 695. The fee includes all course materials and lunch.

          To help our alumni engage in lifelong learning, Tilburg University alumni will pay a discounted fee of EUR 375.

          Your profile

          The masterclass is designed for those who are interested in AI, wonder how AI can create value for their organization and are interested in how to set-up an AI project. Participants should have a bachelor or academic background. The masterclass is for participants from both profit and not-profit organizations.

          Typical participants are information managers, management, directors, business analysts, strategic advisers, supply chain and/or operations professional, marketing specialists and finance professionals. Participants do not need specific AI background knowledge. The training will dive quite deeply into the topic of AI, but in an understandable way for non-technical experts.

          Teaching methods

          Theoretical insights will be combined with various practical examples, discussions and various short assignments to work on as a group and by yourself.


          The language used in the masterclass depends on the attending participants. If everyone speaks Dutch, the masterclass will be taught in Dutch. If not, the masterclass will be in English. Sheets and other presentation materials are in English.

          General terms and conditions


          You can register for this course only by filling out the online registration form on the website. You will immediately receive a digital confirmation. Your registration is complete if you have been admitted (for alumni this means: after your status has been checked) and have paid the course fee.

          Course fee

          The course fee is payable within 14 days after receipt of the invoice. No VAT is charged for this course.


          Tilburg University reserves the right to change parts of the course in the event of unforeseen circumstances or recent developments. You will be informed of any changes as soon as possible.


          Cancellation by a course participant needs to take place in writing. If you cancel in writing not later than four weeks before the first course day, the course fee will be refunded. Tilburg University reserves the right to cancel the course if an insufficient number of participants have registered.


          After every course day, the course participants will be given an evaluation form. It is very important for the further development of the post-academic courses to receive the course participants’ feedback through these evaluation forms. The information obtained will be used as much as possible in organizing and designing future courses.


          The course participant can report any complaints to Tilburg University in writing. The complaint needs to be described in detail. Complaints do not suspend the obligation to pay the course fee. If the complaint is upheld by Tilburg University, the course participant will receive a reduction of the course fee.

          Contact us

          If you require more information about this Professional Learning Masterclass, please feel free to contact our Program Coordinator:

          Nauta, C.R.
          Name C.R. (Renske) Nauta
          Division Facility Services
          Managementsup Services - Schools
          Position Program Office/Coordinator Masterclasses
          Room T 624
          Phone +31 13 466 8720

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