Covid precautions at market

Why do people fail to adhere to COVID-19 preventive measures?

Knowledge Snacks Annemeike Tan

Also hunger for knowledge? Fancy a snack? Watch this knowledge clip about the research of Tilburg University researcher Ruben Vromans, in which he talks about his research on why people fail to adhere to COVID-19 preventive measures workers.

The COVID-19 pandemic calls for drastic measures to prevent an unmanageable spread of the virus, yet we lack knowledge of how people respond to such measures. This project studies the impact of factors related to risk perceptions and media use on adherence to preventive measures over time. We identify clusters of the Dutch population particularly at risk for non-adherence, which is essential for devising adequate and possibly tailored communication strategies both for this and future pandemic health crises.

Ruben Vromans (Communication and Cognition) is affiliated with Tilburg School of Humanities and Digital Sciences.

This knowledge clip is part of  #newcommon - a series on research on the corona crisis

The 'New Common'

The corona crisis has compounded major societal challenges. Tilburg University shares knowledge and insights to reshape our society. We are happy to discuss this New Common.