dr. Anick Bosmans
Senior Docent Marketing / Opleidingsdirecteur MSc's in Marketing
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
A.M.M.Bosmans@tilburguniversity.edu
Kamer
K 741
Vakken
- Marketing @ Work
- L'Oreal Brandstorm Challenge
- Marketing Communication
- MSc Thesis Marketing Management
- MSc Thesis Marketing Analytics
- Career Development Marketing
Recente publicaties
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Arranging the assortment to arouse choice - Effects of goal-relevant …
van Herpen, E., & Bosmans, A. (2018). Arranging the assortment to arouse choice: Effects of goal-relevant assortment organization on food choice and variety perceptions. Food Quality and Preference, 64, 192-204. -
In or out of focus? Subcategories trigger in-group heterogeneity and …
van Herpen, E., & Bosmans, A. M. M. (2012). In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments. Advances in Consumer Research, 40(1), 661-662. -
The get ready mindset - How gearing up for later impacts effort alloc…
Bosmans, A. M. M., Pieters, R., & Baumgartner, H. (2010). The get ready mindset: How gearing up for later impacts effort allocation now. Journal of Consumer Research, 37(1), 98-107. -
Scents and sensibility - When do (in)congruent ambient scents influen…
Bosmans, A. M. M. (2006). Scents and sensibility: When do (in)congruent ambient scents influence product evaluations? Journal of Marketing, 70(3), 32-43. -
Goal-relevant emotional information - When extraneous affect leads to…
Bosmans, A. M. M., & Baumgartner, H. (2005). Goal-relevant emotional information: When extraneous affect leads to persuasion and when it does not. Journal of Consumer Research, 32, 424-434.