dr. Samuel Stäbler
Universitair docent
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
S.Staebler@tilburguniversity.edu
Kamer
K 708
Vakken
Recente publicaties
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Breaking the news - how does CEO media coverage influence consumer an…
Stäbler, S., & Gala, P. (2024). Breaking the news: how does CEO media coverage influence consumer and investor evaluations? Marketing Letters. Advance online publication. -
How firm communication affects the impact of layoff announcements on …
Stäbler, S., Himme, A., Edeling, A., & Backhaus, M. (2023). How firm communication affects the impact of layoff announcements on brand strength over time. International Journal of Research in Marketing, 40(3), 700-723. -
The street music business: Consumer responses to buskers performing o…
Stäbler, S., & Mierisch, K. K. (2022). The street music business: Consumer responses to buskers performing on the street and on online video platforms. Marketing Letters, 33(2), 325-350. -
Why cheap, low-quality giveaways are bad for brands - Quality of free…
Stäbler, S. (2021). Why cheap, low-quality giveaways are bad for brands: Quality of freebies drives consumer attitudes, but personalization can help. Journal of Advertising Research, 61(2), 164-177. -
When does corporate social irresponsibility become news? Evidence fro…
Stäbler, S., & Fischer, M. (2020). When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries. Journal of Marketing, 84(3), 46-67.