prof.dr.ir. Bart Bronnenberg
Hoogleraar
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
Bart.Bronnenberg@tilburguniversity.edu
Kamer
K 742
Vakken
Recente publicaties
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Innovation and distribution: An equilibrium model of manufacturing an…
Bronnenberg, B. J. J. A. M. (2024). Innovation and distribution: An equilibrium model of manufacturing and retailing. Economic Journal. Advance online publication. -
Consumer time budgets and grocery shopping behavior
Bronnenberg, B. J. J. A. M., Klein, T., & Xu, Y. (2023). Consumer time budgets and grocery shopping behavior. Management Science. Advance online publication. -
Consumer transportation costs and the value of E-commerce: Evidence f…
Huang, Y., & Bronnenberg, B. J. J. A. M. (2023). Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry. Marketing Science, 42(5), 984-1003. , -
How do nutritional warning labels affect prices?
Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (2023). How do nutritional warning labels affect prices? Journal of Marketing Research, 60(1), 92-109. -
Marketing investment and intangible brand capital
Bronnenberg, B. J. J. A. M., Dubé, J., & Syverson, C. (2022). Marketing investment and intangible brand capital. Journal of Economic Perspectives, 36(3), 53-74.