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Recente publicaties

  1. Sharing economy: International marketing strategies - A commentary.

    Dekimpe, M., & Geyskens, I. (2024). Sharing economy: International marketing strategies - A commentary. In S. Samiee, C. S. Katsikeas, & P. Riefler (Eds.), Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 537-546). (JIBS Special Collections). Palgrave Macmillan.
  2. Do consumers benefit from national-brand listings by hard discounters?

    Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2024). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science, 52(1), 97-118.
  3. Adding budget and premium private labels to standard private labels -…

    Keller, K. O., Dekimpe, M., & Geyskens, I. (2022). Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research. Journal of Retailing, 98(1), 5-23.
  4. Navigating the last mile - The demand effects of click-and-collect or…

    Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2021). Navigating the last mile: The demand effects of click-and-collect order fulfillment. Journal of Marketing, 85(4), 158-178.
  5. Using technology to bring online convenience to offline shopping

    Dekimpe, M., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.

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