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prof. dr. M.G. Dekimpe

Research Professor 

Tilburg School of Economics and Management
Department of Marketing

Expertise

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department.

He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the Journal of Marketing (2010), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000).  His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others. 

In 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.

In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leading European marketing journal. He currently is an Associate Editor with the Journal of Marketing Research and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others.

Keywords

Principal publications

  • Cleeren, Kathleen, Marnik G. Dekimpe and Harald J. van Heerde (2017), ?Marketing Research on Product-Harm Crises: A Review, Managerial Implications, and an Agenda for Future Research?, Journal of the Academy of Marketing Science, Forthcoming.
  • Dekimpe, Marnik G. and Barbara Deleersnyder (2017), ?Business Cycle Research in Marketing: A Review and Research Agenda,? Journal of the Academy of Marketing Science, Forthcoming.
  • Peers, Yuri, Harald J. van Heerde and Marnik G. Dekimpe (2016), "Marketing Budget Allocation across Countries: The Role of the International Business Cycle," Marketing Science, Forthcoming.  
  • Kristopher O. Keller, Marnik G. Dekimpe and Inge Geyskens (2016), "Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Branding Strategies," Journal of Marketing, 80 (4), 1-19 (lead article).
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), "Price and Advertising Effectiveness over the Business Cycle," Journal of Marketing Research, 50 (2), 177-193 (Finalist for the 2014 Paul E. Green Best Paper Award).

Click here for a list of publications in PDF format PDF

Click here for the list of publications in the Research Portal

Last amended: 23 August 2017