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prof. dr. M.G. Dekimpe

Research Professor 

Tilburg School of Economics and Management
Department of Marketing

Expertise

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department.

He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000), as well as two long-term impact awards (in 2010 and 2017) for papers published in the Journal of Marketing.  His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others.  He was the recipient of the AMA Marketing Strategy SIG 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research. In 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.  In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leading European marketing journal. He currently is an Associate Editor with the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others.

In 2007 and 2014, he was awarded the Best Reviewer Award of the Journal of Marketing.  In 2007-2013, he was an academic trustee with the Marketing Science Institute.  He is currently an academic trustee with AiMark, where he is also program coordinator of the Marketing-Mix Effectiveness competence area.

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

He has advised several key players in the CPG and other (automotive, banking, movies, computer games) industries, especially on forecasting, private-label and marketing-mix effectiveness issues. 

Keywords

Principal publications

  • Cleeren, Kathleen, Marnik G. Dekimpe and Harald J. van Heerde (2017), "Marketing Research on Product-Harm Crises: A Review, Managerial Implications, and an Agenda for Future Research", Journal of the Academy of Marketing Science, 45, 5, p. 593-615.
  • Dekimpe, Marnik G. and Barbara Deleersnyder (2017), "Business Cycle Research in Marketing: A Review and Research Agenda," Journal of the Academy of Marketing Science, Forthcoming.
  • Peers, Yuri, Harald J. van Heerde and Marnik G. Dekimpe (2016), "Marketing Budget Allocation across Countries: The Role of the International Business Cycle," Marketing Science, Forthcoming.  
  • Kristopher O. Keller, Marnik G. Dekimpe and Inge Geyskens (2016), "Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Branding Strategies," Journal of Marketing, 80 (4), 1-19 (lead article).
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), "Price and Advertising Effectiveness over the Business Cycle," Journal of Marketing Research, 50 (2), 177-193 (Finalist for the 2014 Paul E. Green Best Paper Award).

Click here for a list of publications in PDF format PDF

Click here for the list of publications in the Research Portal

Last amended: 11 December 2017