News and events Tilburg University

Paper Dekimpe and Geyskens accepted in Marketing Letters

Published: 12th November 2019 Last updated: 18th November 2019

The paper by Marnik Dekimpe and Inge Geyskens (together with Katrijn Gielens from UNC in Chapel Hill) on “Using Technology to Bring Online Convenience to Offline Shopping” has been accepted for publication at Marketing Letters as an Ideas Corner paper.

This type of papers is basically to stimulate/initiate more research in an important (managerially and/or theoretically) domain.