Research at TiSEM

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Top Publications Research group: Marketing

TiSEM is pleased to announce these recent (2019-2022) publications in top journals.

Martinovici, A., Pieters, R. & Erdem, T. (2022). Attention trajectories capture utility accumulation and predict brand choice. Journal of Marketing Research.
Widdecke, K.A., Keller, W.I.Y., Gedenk, K. & Deleersnyder, B. (2022). Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters. International Journal of Research in Marketing.
Huang, Y. & Bronnenberg, B.J.J.A.M. (Accepted/In Press). Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry. Marketing Science.
Sokolova, T. (2022). Days-of-the-week effect in temporal judgments. Journal of Consumer Research
Golder, P.N., Dekimpe, M., An, J.T., van Heerde, H.J., Kim, D. & Alba, J.W. (2022). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing.
Bronnenberg, B.J.J.A.M., Klein, T.J. & Xu, Y. (Accepted/In Press). Consumer time budgets and grocery shopping behavior. Management Science. 
Dekimpe, M., Gielens, K., Mukherjee, A. & Tuli, K.R. (2022). The future of private-label markets: A global convergence approach. International Journal of Research in Marketing
Bronnenberg, B.J.J.A.M., Dubé, J. & Syverson, C. (2022). Marketing investment and intangible brand capital. Journal of Economic Perspectives, 36(3), 53-74.
Pachali, M., Kotschedoff, M.J.W., van Lin, A., Bronnenberg, B.J.J.A.M. & van Herpen, E. (2022). How do nutritional warning labels affect prices? Journal of Marketing Research
Datta, H. (2022). Fields of gold: Scraping web data for marketing insights. Journal of Marketing, 86(5), 1-20.
Bombaij, N., Gelper, S. & Dekimpe, M.G. (2022). Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. International Journal of Research in Marketing.
Van Ewijk, B., Gijsbrechts, E., & Steenkamp, J.E.B.M. (2022). The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning. International Journal of Research in Marketing.
Pieters, C., Pieters, R., & Lemmens, A. (2022). Six methods for latent moderation analysis in marketing research: A comparison and guidelines. Journal of Marketing Research, 59(5), 941-962.
Bronnenberg, B., Dube, J.P., & Joo, J. (2022). Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry. Marketing Science, 41(4), 282-304.
Van Ewijk, B., Gijsbrechts, E., & Steenkamp, J.E.B.M. (2022). What drives brands'pricing metrics? An empirical examination of the Chinese packaged goods industry. International Journal of Research in Marketing, 39(1), 288-312.
Datta, H., Van Heerde, H.J., Dekimpe, M.G., & Steenkamp, J.E.B.M. (2022). Cross-national differences in market response: Line-length, price, and distribution elasticities in fourteen Indo-Pacific Rim economies. Journal of Marketing Research, 59(2), 251-270.
Wichmann, J.R., Uppal, A., Sharma, A, & Dekimpe, M.G. (2022). A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39(2), 502-521.
Banerjee, S., Dellacros, C., & Zervas, G. (2021). Interacting user-generated content technologies: How questions & answers affect consumer reviews. Journal of Marketing Research, 58(4), 742-761.
Van der Lans, R.J.A., Pieters, R., & Wedel, M. (2021). Visual competition suppression during planned purchases. Journal of Consumer Research, 48(3), 374-393.
Sussman, A.B., Paley, A., & Alter, A.L. (2021). How and why our eating decisions neglect infrequently consumed foods. Journal of Consumer Research, 48(2), 251-269.
Bies, S., Bronnenberg, B., & Gijsbrechts, E. (2021). How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing, 38(4), 877-899.
Smith, R. & Keller, K. (2021). If all their products seem the same, all the parts within a product seem the same too. International Journal of Research in Marketing, 38(3), 698-714.
Gielens, K.J.P., Gijsbrechts, E. & Geyskens, I. (2021). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing, 85(4), 158-178
Van Ewijk, B., Stubbe, A., Gijsbrechts, E. & Dekimpe, M. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2), 271-289
Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The left-digit bias: When and why are consumers pennywise and pound foolish? Journal of Marketing Research, 57(4), 771-788.
Keller, K.O., Geyskens, I., & Dekimpe, M.G. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.
Lim, L.G., Tuli, K.R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.
Kotschedoff, M.J.W., & Pachali, M. (2020). Higher minimum quality standards and redistributive effects on consumer welfare. Marketing Science 39(1), 253-280.

Slot, J.H., Wuyts, S.H.K., & Geyskens, I. (2020). Buyer participation in outsourced NPD projects. The role of relationship multiplexity. Journal of Operations Management, 66(5), 578-612.

Stäbler, S., & Fischer, M. (2020). When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries. Journal of Marketing, 84(3), 46-67.

Gijsbrechts, E., & Guyt, J. (2020). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing, 84(2), 92-113.

Zane, D. M., Smith, R., & Reczek, R. (2020). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research, 46(5), 974-994.

Bombaij, N., & Dekimpe, M. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195.

Dekimpe, M. (2020). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, 37(1), 3-14.
Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (2020). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science, 39(2), 382-406.

de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360.

van Lin, A., & Gijsbrechts, E. (2019). "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition. Management Science, 65(5), 2388-2411.

Keller, W., Deleersnyder, B., & Gedenk, K. (2019). Price promotions and popular events. Journal of Marketing, 83(1), 73-88.

Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2019). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, 45(5), 956-973.