Top Publications Research group: Marketing

Slot, J.H., Wuyts, S.H.K., & Geyskens, I. (accepted/in press). Buyer participation in outsourced NPD projects. The role of relationship multiplexity. Journal of Operations Management.

Stäbler, S., & Fischer, M. (accepted/in press). When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries. Journal of Marketing.

Gijsbrechts, E., & Guyt, J. (2020). Evaluating the effectiveness of retailer-themed super saver events. Journal of Marketing, 84(2), 92-113.  https://doi.org/10.1177/0022242919896334

Zane, D. M., Smith, R., & Reczek, R. (2019). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucz035

Bombaij, N., & Dekimpe, M. (2019). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2019.07.003

de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360. https://doi.org/10.1177/0022243718821312

van Lin, A., & Gijsbrechts, E. (2019). "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition. Management Science, 65(5), 2388-2411. https://doi.org/10.1287/mnsc.2018.3054

Keller, W., Deleersnyder, B., & Gedenk, K. (2019). Price promotions and popular events. Journal of Marketing, 83(1), 73-88. https://doi.org/10.1177/0022242918812055

Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science. https://doi.org/10.1287/mksc.2019.1189

Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2019). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, [ucz029]. https://doi.org/10.1093/jcr/ucz029

Baumgartner, H., Weijters, B., & Pieters, R. (2018). Misresponse to survey questions: A conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts. Journal of Marketing Research, 55(6), 869-883. https://doi.org/10.1509/jmr.15.0117

Huang, Y., & Bronnenberg, B. (2018). Pennies for your thoughts: Costly product consideration and purchase quantity thresholds. Marketing Science, 37(6), 1009-1028. https://doi.org/10.1287/mksc.2018.1108

Lim, L. G., Tuli, K. R., & Dekimpe, M. (2018). Investors' evaluations of price-increase preannouncements. International Journal of Research in Marketing, 35(3), 359-377. https://doi.org/10.1016/j.ijresmar.2018.06.001

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M., & Dekimpe, M. (2018). New product success in the consumer packaged goods industry: A shopper marketing approach. International Journal of Research in Marketing, 35, 432-452. https://doi.org/10.1016/j.ijresmar.2018.03.001

Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. https://doi.org/10.1016/j.ijresmar.2018.05.002

Gijsbrechts, E., Campo, K., & Vroegrijk, M. J. J. (2018). Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. International Journal of Research in Marketing, 35(2), 270-288. https://doi.org/10.1016/j.ijresmar.2018.01.004

Gielens, K. J. P., Geyskens, I., Deleersnyder, B., & Nohe, M. (2018). The new regulator in town: The effect of Walmart’s sustainability mandate on supplier shareholder value. Journal of Marketing, 82(2), 124-141. https://doi.org/10.1509/jm.16.0276

Datta, H., Knox, G., & Bronnenberg, B. (2018). Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery. Marketing Science, 37(1), 5-21. https://doi.org/10.1287/mksc.2017.1051