News and events Tilburg University

Workshop: (Digital) Transformations in Business & Society

Date: Time: 08:00 Location: Online

On Friday, November 27, Tilburg University is organizing a big data-related workshop in collaboration with JADS and Zhejiang University. This is the second event resulting from the partnership with Zhejiang University since 2019.


08.00 - 08.15

Chair Jiang Wei (tbc), Dean of SOM-ZJU

Welcome by Prof. Dr. Wim van de Donk, Rector Magnificus and President Tilburg University and University Leader (tbc), Zhejiang University

Presentation sessions
08.15 - 08.55

Chair: Prof. Dr. Niels Noorderhaven

Joris Berns (Tilburg School of Economics and Management): The talk of managerial distress: A multimodal analysis of managerial speech in earnings calls

Prof. Fadong Chen (Department of Data Science and Engineering Management SOM-ZJU): Predispositions and Attribute Latencies both Contribute to Social Preferences.

08.55 - 09.05 Break
09.05 - 10.05

Chair: Prof. Xi Chen

Dr. Andreas Alexiou (Tilburg School of Economics and Management): Navigating digital disruption: Barriers and capabilities to digital platform adaptation

Dr. Joerg Raab, Yuting Pang, Prof. Dr. Honggeng Zhou, Dr. Joan Baaijens (Tilburg/ Zhejiang): Big Data in Organizations: Explaining the adoption of Big Data Applications.

Prof. Yang Liu/Mr. Ding Wang (Department of Innovation, Entrepreneurship and Strategy SOM-ZJU): The Signaling Effects of CSR Performance: Implications for Emerging Market Firms' Cross-border Alliances and Innovation Performance.

10.05 - 10.20 Break
10.20 - 11.20

Chair: Prof. Dr. Carol Ou

Prof. Dr. Willem-Jan van den Heuvel (Jeroen Bosch Academy of Data Science): Model-Driven ML-Ops for Intelligent Enterprise Applications: Vision, Approaches and Challenges

Prof. Tongrui Cao (Department of Finance and Accounting SOM-ZJU). Enhancing Auditors’ Reliance on Data Analytics Using Mindset.

Prof. Zheshuai Yang (Department of Marketing SOM ZJU). Sincerity Begets Business: On the Effectiveness of Appreciation Letters in Inducing Repeat Online Purchase.

11.20 - 11.40

Dr. Frans Greidanus (Tilburg University/Zhejiang University) and Prof. Can Huang (Zhejiang University: Closing Discussion and Future Plans for the Tilburg- Zhejiang collaboration

Sign up

To participate, please register by sending an email to Ms. Zarrea Plaisier for Tilburg participants ( or contact Ms. Yuting Huang ( for Zhejiang participants. It is appreciated if you can add a very brief description of your research interests. You will then receive the Zoom access link. Detailed instruction for Zhejiang participants will be announced separately.

Important practical information for the workshop!

We request all participants to log in 10 minutes before starting time, to make sure the system is working and stable when we start the program.

In an online meeting with many participants it is important to apply some ground rules:

  • Presentations will be 15 minutes max. with 5 minutes for Q&A
  • If you are not talking or participating in another way, please mute your microphone;
  • Please leave on your camera, if possible, as this creates a better working atmosphere.
  • If during a discussion session you wish to say something, please first send a brief chat message.
  • When making a contribution make sure to un-mute your microphone and start your video again.