Tilburg center for Cognition and Communication (TiCC)

We study how people communicate with each other and how computer systems can be taught to communicate with us.


TiCC Colloquium: Amandeep Dhir

What: Psychometrics and Instrument Development in New Media Research
Where: DZ 8
When: Wednesday, 1 March 2017, 12:45 - 13:45 hours


The past decade has witnessed an increase in different research investigations involving psychometrics and instrument development. However, the majority of these investigations are available in developmental psychology and consumer marketing literature. The scholars engaged in new media research consider the process of instrument development as laborious, lengthy, time consuming, methodologically rigorous and somewhat prone to 'criticism' with no imminent chances of success. These 'stereotypes' or 'beliefs' have also affected ongoing as well as upcoming new media research investigations. Consequently, new media scholars are content with single cross-sectional studies, while longitudinal and repeated cross-sectional studies are still rarely performed. The purpose of this seminar is to present the findings and associated research processes of the few recent investigations involving psychometrics and instrument development in new media research. Few recent instrument development initiatives will be discussed and presented (e.g., Internet gratification instrument, the photo-tagging gratification instrument, and the avoiding photo-tagging use instrument). These investigations were based on mixed method research methodology involving qualitative essays and repeated cross-sectional studies with digital natives and young-adults. This seminar will also outline the main benefits, associated challenges and risks involved in the process of instrument development research.

About Amandeep Dhir



Dhir Amandeep, Aalto University, Finland

When: 01 March 2017 12:45

End date: 01 March 2017 13:45