Tilburg center for Cognition and Communication (TiCC)

We study how people communicate with each other and how computer systems can be taught to communicate with us.

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TiCC Colloquium: Katalin Balint

What: It matters how it is told. The role of design features of audio-visual narratives in viewers' responses
Where: PZ 45
When: Wednesday, 8 February 2017, 12:45 - 13:45 hours


Abstract

It matters how it is told. The role of design features of audio-visual narratives in viewers' responses Audio-visual narratives are a highly complex form of communication with demonstrated potential for eliciting strong emotional and cognitive responses in viewers. A growing body of research has shown the significance of story content and story structure in media impact. However, the relative role of audio visual design features, such as shot scale, cut rate, camera perspective, motion, colour, sound, and interactivity, remains unclear and the underlying cognitive mechanisms are not well understood. In this talk, I will present a series of experiments on the effects of these formal features on psychological processes (e.g., theory of mind), media experiences (e.g., narrative engagement) and psychophysiological responses (e.g., frontal EEG asymmetry) in 2D animation and live action films.


When: 08 February 2017 12:45

End date: 08 February 2017 13:45