I'm an Associate Professor of Marketing at Tilburg University . Before joining Tilburg, I was on the faculty at the Vrije Universiteit Amsterdam. I develop advanced econometric models to understand and forecast consumer shopping andpurchasing activities, and enjoy applying these models to large datasets. I'm an expert in the area of retailing, and have worked on projects on mergers and acquisitions (M&As), (feature) promotions, food waste, and nutrition among others. My research is published in the Journal of Marketing Research, Management Science, the International Journal of Research in Marketing, and the Journal of Interactive Marketing.
Please visit my personal website for more information.