I'm an Assistant Professor of Marketing at Tilburg University since 2018. Before joining Tilburg, I was an Assistant Professor at the Vrije Universiteit Amsterdam for 5 years. I develop advanced econometric models to understand and forecast consumer shopping andpurchasing activities, and enjoy applying these models to large datasets. I'm an expert in the area of retailing, and have worked on projects on mergers and acquisitions (M&As) and (feature) promotions, among others. My research is published in the Journal of Marketing Research, Management Science, the International Journal of Research in Marketing, and the Journal of Interactive Marketing.
Please visit my personal website for more information.