I'm an Associate Professor of Marketing at Tilburg University . Before joining Tilburg, I was on the faculty at the Vrije Universiteit Amsterdam. I'm an expert in the area of retailing, and have worked on projects on (feature) promotions, food waste, nutrition, and mergers and acquisitions (M&As), among others. On the methodological side, I enjoy applying econometric models and working with large data sets to understand household shopping and purchasing activities. My research is published in the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the International Journal of Research in Marketing, and the Journal of Interactive Marketing.
Please visit my personal website for more information.