We are Tilburg University

We are Tilburg University

Bio

I'm an Assistant Professor of Marketing at Tilburg University since 2018. Before joining Tilburg, I was an Assistant Professor at the Vrije Universiteit Amsterdam for 5 years. I develop advanced econometric models to understand and forecast consumer shopping andpurchasing activities, and enjoy applying these models to large datasets. I'm an expert in the area of retailing, and have worked on projects on mergers and acquisitions (M&As) and (feature) promotions, among others. My research is published in the Journal of Marketing Research, Management Science, the International Journal of Research in Marketing, and the Journal of Interactive Marketing.

Please visit my personal website for more information.

Courses

Top publications

  1. "Hello Jumbo!” The spatio-temporal rollout and traffic to a new groce…

    van Lin, A., & Gijsbrechts, E. (2019). "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition. Management Science, 65(5), 2388-2411.
  2. A consumer-based taxonomy of digital customer engagement practices

    Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. J. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121.
  3. The battle for health and beauty - What drives supermarket and drugst…

    van Lin, A., & Gijsbrechts, E. (2016). The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts? International Journal of Research in Marketing, 33(3), 557-577.
  4. Shopper loyalty to whom? Chain versus outlet loyalty in the context o…

    van Lin, A., & Gijsbrechts, E. (2014). Shopper loyalty to whom? Chain versus outlet loyalty in the context of store acquisitions. Journal of Marketing Research, 51(3), 352-370.

Find an expert or expertise