Bio

I'm an Associate Professor of Marketing at Tilburg University . Before joining Tilburg, I was on the faculty at the Vrije Universiteit Amsterdam. I'm an expert in the area of retailing, and have worked on projects on (feature) promotions, food wastenutrition, and mergers and acquisitions (M&As),  among others. On the methodological side, I enjoy applying econometric models and working with large data sets to understand household shopping and purchasing activities. My research is published in the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the International Journal of Research in Marketing, and the Journal of Interactive Marketing.

Please visit my personal website for more information.

Courses

Top publications

  1. Does cash really mean trash? An empirical investigation into the effe…

    van Lin, A., Aydinli, A., Bertini, M., & van Herpen, E. (2023). Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste. Journal of Consumer Research, 50(4), 663-682.
  2. How do nutritional warning labels affect prices?

    Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (2023). How do nutritional warning labels affect prices? Journal of Marketing Research, 60(1), 92-109.
  3. "Hello Jumbo!” The spatio-temporal rollout and traffic to a new groce…

    van Lin, A., & Gijsbrechts, E. (2019). "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition. Management Science, 65(5), 2388-2411.
  4. The battle for health and beauty - What drives supermarket and drugst…

    van Lin, A., & Gijsbrechts, E. (2016). The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts? International Journal of Research in Marketing, 33(3), 557-577.
  5. Shopper loyalty to whom? Chain versus outlet loyalty in the context o…

    van Lin, A., & Gijsbrechts, E. (2014). Shopper loyalty to whom? Chain versus outlet loyalty in the context of store acquisitions. Journal of Marketing Research, 51(3), 352-370.

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