Since 09/2018 Assistant Professor of Marketing, Tilburg University
10/2018 PhD in Marketing, Erasmus University
08/2015-12/2015 Visiting Scholar, University of Colorado Boulder
2013 Diploma in Psychology, University of Cologne
Anika studies hedonic experiences. Hence, what people feel and think while consuming products, services, or entertainment media. Within this domain, she pursues several streams of research. For example, she examines why consumers with negative self-views sometimes choose to consume inferior products. Another project decodes how present enjoyment is shaped by past experiences in a product domain. In a third stream of research, she examines when entertainment media is enjoyable - and when it is not. Anika's research has been published in the Journal of Experimental Psychology: General and the Marketing Science Working Paper Series. She has presented her work at numerous international conferences, such as the Association for Consumer Research North American Conference and the Society for Consumer Psychology Conference. Between August 2015 and December 2015, she was a visiting research scholar at the Leeds School of Business, University of Colorado at Boulder.
328052 Marketing for Pre-Masters, Course Coordinator and Lecturer, Fall 2018 - Present
Master Thesis Marketing (Marketing Management), Thesis Supervisor and Second Reader, Fall 2018 - Present