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We are Tilburg University

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Recent publications

  1. Price promotions and popular events -

    Keller, W., Deleersnyder, B., & Gedenk, K. (2019). Price promotions and popular events. Journal of Marketing, 83(1), 73-88.
  2. New product success in the consumer packaged goods industry - A shopp…

    Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M., & Dekimpe, M. (2018). New product success in the consumer packaged goods industry: A shopper marketing approach. International Journal of Research in Marketing, 35, 432-452.
  3. Innovation cloning - The introduction and performance of private labe…

    ter Braak, A. M., & Deleersnyder, B. (2018). Innovation cloning: The introduction and performance of private label innovation copycats. Journal of Retailing, 94(3), 312-327.
  4. The new regulator in town - The effect of Walmart’s sustainability ma…

    Gielens, K. J. P., Geyskens, I., Deleersnyder, B., & Nohe, M. (2018). The new regulator in town: The effect of Walmart’s sustainability mandate on supplier shareholder value. Journal of Marketing, 82(2), 124-141.
  5. Business cycle research in marketing - A review and research agenda

    Dekimpe, M., & Deleersnyder, B. (2018). Business cycle research in marketing: A review and research agenda. Journal of the Academy of Marketing Science, 46(1), 31-58.

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