We are Tilburg University

We are Tilburg University


Trained as a work and organizational psychologist with 10 years of experience in HRM and consulting, I joined Tilburg University in 2003 to teach and to research about HRM.

I strongly believe that all organizations can benefit more from human resource management when more time is spend on understanding the causes of people-related issues in their specific contexts  in combination with a better understanding of available research evidence. This implies that I take effort to understand the organizational context that relates to people management issues (research). I like to tell students (education) and practitioners (executive education, management) that it is possible to improve the quality of people related decision-making in organizations by making better use of research evidence and taking a bit more time to understand people related issues in organizations. 


My research focus is on extending HRM theory to work contexts that are less standard in HRM research, such as small entrepreneurial (family) businesses and low skilled work. I combine a business- with an ethical/employee perspective in evaluating HRM outcomes (decent work).

Current role in the HRS department: coordinator of the Bachelor program HRS: People Management. Further involved in the Tilburg Institute for Family Business (TiFB); member of the Lokaal Overleg (employee governance board of the university) and executive education (Governance of family business).

Teaching prizes: In 2007 and in 2011 I won the TSB Faculty Prize for Teaching Innovation. In 2013 and in 2014 I won the best teacher award (based on student evaluations).

 I have developed a modular approach that allows to appeal to various audiences who need an introduction course to human resource management (TSB, Tisem), while using the same underlying didactical set-up. 



I am the coordinator of the Bachelor Program HRS: People Management. This is the English taught Bachelor of the department Human Resource Studies. The program offers a multi-disciplinary perspective on the management of people in organizations: psychology, business, economics, sociology, ethics, law and research methods are all relevant in understanding which Human Resource Management (HRM) is optimal for business, for individuals and society

Any person in a managerial position should therefore have some basic understanding of human resource management. However, since not every organization is the same, and because the challenges that organizations face are different, there is no ‘one best practice suits all’ recipe for doing HRM. Hence, organizations need people who know where to find the best HRM interventions for the issues that they face.

In my courses, you learn how to do ‘Evidence based HRM’ by applying insights from research to organizational practice.



Tilburg Institute of Family Business (TiFB)


Recent publications

  1. The significance of an autonomy-supportive socio-cultural context for…

    Hailemariam, A. T., & Kroon, B. (Accepted/In press). The significance of an autonomy-supportive socio-cultural context for women entrepreneurs in Ethiopia. In Frontiers of Entrepreneurship Research
  2. Women in Ethiopia - Creating value through entrepreneurship

    Hailemariam, A. T., Hailu Gudeta, K., Kroon, B., & van Engen, M. (Accepted/In press). Women in Ethiopia: Creating value through entrepreneurship. In Research handbook of women’s entrepreneurs value creation Edward Elgar.
  3. De invloed van werkomstandigheden in Nederlandse distributiecentra op…

    Kerti, P., & Kroon, B. (2020). De invloed van werkomstandigheden in Nederlandse distributiecentra op inzetbaarheidsovertuigingen van Hongaarse free movers. Tijdschrift voor Arbeidsvraagstukken, 36(2), 177-194.
  4. Family capital in family businesses. - Complementarities of human and…

    Kramer, A., & Kroon, B. (2020). Family capital in family businesses. Complementarities of human and social capital . In J. M. Palma-Ruiz, I. Barros-Contreras, & L. Gnan (Eds.), Handbook of research on the strategic management of family businesses (pp. 1-21). IGI Global.
  5. Uitdagingen voor strategisch HRM in familiebedrijven

    Kroon, B. (2020). Uitdagingen voor strategisch HRM in familiebedrijven. Tijdschrift Familiebedrijven, 2(2), 94-100.

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