Bio

Carol Xiaojuan Ou is a Professor of Digital Transformation & Information Management at Tilburg University. She is currently the Head of Management Department together with Aswin van Oijen. Carol's research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how electronic commerce is renovated by emerging technologies, including social media, mobile apps, online marketplaces, and omnichannel. She deploys case study, field survey, social network analysis, econometrics, and applied business analytics in her projects.   Carol is serving as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People.

Expertise

Digital Transformation, Information Systems, e-Commerce, Social Networks, Computer -Mediated Communications, Knowledge Management, Cross-Cultural Research, Applied Business Analytics 

Teaching

320093 IT Governance and Digital Transformation

Recent publications

  1. Optimizing payment schemes in a decentralized supply chain: A Stackel…

    Cao, B-B., You, T-H., Ou, C., Zhu, H., & Liu, C-Y. (2022). Optimizing payment schemes in a decentralized supply chain: A Stackelberg game with quality investment and bank credit. Computers & Industrial Engineering: An international journal, 168, [108077].
  2. Guanxi circles and light entrepreneurship in social commerce - The ro…

    Miao, Y., Du, R., & Ou, C. (2022). Guanxi circles and light entrepreneurship in social commerce: The roles of mass entrepreneurship climate and technology affordances. Information & Management, 59(1), [103558].
  3. Security breaches and organization response strategy - Exploring cons…

    Ou, C., Zhang, X., Angelopoulos, S., Davison, R., & Janse, N. (2022). Security breaches and organization response strategy: Exploring consumers’ threat and coping appraisals. International Journal of Information Management, 65, [102498].
  4. Emergence and evolution of digital transformation: A morphogenetic ap…

    Struijk, M., Angelopoulos , S., & Ou, C. (Accepted/In press). Emergence and evolution of digital transformation: A morphogenetic approach. Paper presented at Academy of Management 2022.
  5. Working around inadequate information systems in the workplace: An em…

    Wong, L., Hurbean, L., Davison, R., Ou, C., & Muntean, M. (2022). Working around inadequate information systems in the workplace: An empirical study in Romania. International Journal of Information Management, 64, [102471].

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