Carol X.J. Ou is a Professor of Digital Transformation & Information Management at Tilburg University. She is currently the Head of Management Department together with Aswin van Oijen. Carol's research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how electronic commerce is renovated by emerging technologies, including social media, mobile apps, online marketplaces, and omnichannel. She deploys case study, field survey, social network analysis, econometrics, and applied business analytics in her projects. Carol is serving as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People.
Digital Transformation, Information Systems, e-Commerce, Social Networks, Computer -Mediated Communications, Knowledge Management, Cross-Cultural Research, Applied Business Analytics
320093 IT Governance and Digital Transformation
320124 IT Governance and Strategic Sourcing
Carol has broad collaborations with governments, organizations, and companies. Over the past years, she has led or participated in project grants of over €2.5 million.