Carol X.J. Ou is a Professor of Digital Transformation and information Management at Tilburg University. Carol's research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how electronic commerce is renovated by emerging technologies, including AI, social media, mobile apps, online marketplaces, and omnichannel. She deploys action research, case study, field survey, social network analysis, econometrics, and applied business analytics in her projects. Her publications and editorials have appeared in MISQ, JOOM, JMIS, JAIS, ISJ, among others.
Digital Transformation, Information Systems, e-Commerce, Social Networks, Computer -Mediated Communications, Knowledge Management, Cross-Cultural Research, Action Research, Applied Business Analytics
320093 IT Governance and Digital Transformation
320124 IT Governance and Strategic Sourcing
230428 Intervention-based Research Methods
Carol has broad collaborations with governments, organizations, and companies. Recently Carol and her team obtained the DS4S research grant on "AI Deployment in Healthcare". Over the past years, she has led or participated in project grants of over €5 million.
Carol was selected as the Distinguished Member of the Association for Information Systems (AIS) in 2021. She is serving as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People. Carol is also a Certified IS Auditor, and has served as the Academic Advocate at IS Audit and Control Association since 2011. She chairs or serves as a committee member in various conferences on IS and IT.