prof. dr. Carol Ou

Bio

Carol Xiaojuan Ou is a Professor of Digital Transformation & Information Management at Tilburg University. She is currently the Head of Management Department together with Aswin van Oijen. Carol's research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how electronic commerce is renovated by emerging technologies, including social media, mobile apps, online marketplaces, and omnichannel. She deploys case study, field survey, social network analysis, econometrics, and applied business analytics in her projects.   Carol is serving as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People.

Expertise

Digital Transformation, Information Systems, e-Commerce, Social Networks, Computer -Mediated Communications, Knowledge Management, Cross-Cultural Research, Applied Business Analytics 

Teaching

320093 IT Governance and Digital Transformation

Recent publications

1. Guanxi circles and light entrepreneurship in social commerce - The ro…

   Miao, Y., Du, R., & Ou, C. (2022). Guanxi circles and light entrepreneurship in social commerce: The roles of mass entrepreneurship climate and technology affordances. Information & Management, 59(1), [103558].

2. How do video features matter in visual advertising? An elaboration li…

   Song, D., Wang, S., Ou, C., Chen, X., Liu, R., & Tang, H. (2021). How do video features matter in visual advertising? An elaboration likelihood model perspective. In 2021 International Conference on Information Systems (ICIS) (pp. 1-16). Association for Information Systems.

3. Reversing a relationship spiral: From vicious to virtuous cycles in I…

   Akkermans, H., van Oppen, W., Vos, B., & Ou, C. (2021). Reversing a relationship spiral: From vicious to virtuous cycles in IT outsourcing. Information Systems Journal, 31(2), 231-267.

4. Internal or external social media? The effects of work-related and so…

   Chen, X., Ou, C., & Davison, R. (2021). Internal or external social media? The effects of work-related and social-related use of social media on improving employee performance. Internet Research.

5. The coordination of workarounds: Insights from responses to misfits b…

   Davison, R. M., Wong, L., Ou, C., & Alter, S. (2021). The coordination of workarounds: Insights from responses to misfits between local realities and a mandated global enterprise system. Information & Management, 58(8), [103530].