We are Tilburg University
prof. dr. Rik Pieters
Full Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
Bio
Aloha
Courses
Recent publications
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Assessing sensitive consumer behavior using the item count response t…
de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360. -
Climbing out of the economic crisis - Reciprocal relationships betwee…
van Giesen, R., & Pieters, R. (2019). Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time. Journal of Economic Psychology, 70, 109-124. -
Misresponse to survey questions - A conceptual framework and empirica…
Baumgartner, H., Weijters, B., & Pieters, R. (2018). Misresponse to survey questions: A conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts. Journal of Marketing Research, 55(6), 869-883. -
Heads-up - Head movements during ad exposure respond to consumer goal…
Pieters, R., & Wedel, M. (2018). Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory. Journal of Business Research. -
Out-of-category brand imitation - Product categorization determines c…
van Horen, F., & Pieters, R. (2017). Out-of-category brand imitation: Product categorization determines copycat evaluation. Journal of Consumer Research, 44(4), 816-832.