We are Tilburg University
prof. dr. Rik Pieters
Full Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
Bio
Aloha, and welcome
Courses
Recent publications
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Assessing sensitive consumer behavior using the item count response t…
de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360. -
Climbing out of the economic crisis - Reciprocal relationships betwee…
van Giesen, R., & Pieters, R. (2019). Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time. Journal of Economic Psychology, 70, 109-124. -
Eye tracking methodology for research in consumer psychology
Wedel, M., Pieters, R., & van der Lans, R. J. A. (2019). Eye tracking methodology for research in consumer psychology. In F. R. Kardes, P. M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology (1st ed., pp. 276-292). New York: Taylor & Francis. -
Misresponse to survey questions - A conceptual framework and empirica…
Baumgartner, H., Weijters, B., & Pieters, R. (2018). Misresponse to survey questions: A conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts. Journal of Marketing Research, 55(6), 869-883. -
Heads-up - Head movements during ad exposure respond to consumer goal…
Pieters, R., & Wedel, M. (2018). Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory. Journal of Business Research.