prof. dr. Rik Pieters
Full Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
F.G.M.Pieters@tilburguniversity.edu
Room
K 749
Bio
Aloha, and welcome
Courses
Recent publications
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Gender gaps in deceptive self-presentation on social media platforms …
Kolesnyk, D., de Jong, M. G., & Pieters, R. (Accepted/In press). Gender gaps in deceptive self-presentation on social media platforms vary with gender equality: A multinational investigation. Psychological Science. -
Visual competition suppression during planned purchases
van der Lans, R. J. A., Pieters, R., & Wedel, M. (2021). Visual competition suppression during planned purchases. Journal of Consumer Research. -
Heads-up - Head movements during ad exposure respond to consumer goal…
Pieters, R., & Wedel, M. (2020). Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory. Journal of Business Research, 111, 281-289. -
Assessing sensitive consumer behavior using the item count response t…
de Jong, M. G., & Pieters, R. (2019). Assessing sensitive consumer behavior using the item count response technique. Journal of Marketing Research, 56(3), 345-360. -
Climbing out of the economic crisis - Reciprocal relationships betwee…
van Giesen, R., & Pieters, R. (2019). Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time. Journal of Economic Psychology, 70, 109-124.