Bio

Henk Roest has a Bachelor's degree in Economics and Law, a Master in Business Administration, and is a PhD in Marketing. Between 1999 and 2009 he was Academic Director of both the Bachelor and the Master of Business Administration programs at Tilburg University. In 2009 he got promoted to Full Professor and was Head of the Marketing Department until 2014. Henk was the chairman of the Board of Examinations at TiSEM from 2017 - 2020.

His research focuses on the psychological aspects of selecting service products and business partners, including customer expectation assessment and management. He has published his research in leading marketing and management journals including Journal of Interactive Marketing and Journal of Services Management. He teaches courses on consumer behavior (undergraduate), brand management (graduate) and marketing management (executive).

Henk is frequently consulted for his expertise on service quality, customer satisfaction and brand management

Courses

Recent publications

  1. In brands we trust - The development and validation of a contemporary…

    Roest, H., & de Graaf, P. (2023). In brands we trust: The development and validation of a contemporary brand trust scale. In Proceedings of the European Marketing Academy (Vol. 52). Article A2023-112705. https://proceedings.emac-online.org/index.cfm?abstractid=A2023-112705&In%20Brands%20We%20Trust;%20The%20Development%20and%20Validation
  2. All I want to say is that they don’t really care about us - Measuring…

    Roest, H., & Valdes, L. (2017). All I want to say is that they don’t really care about us: Measuring and embedding perceived corporate engagement. In Proceedings of the 24th Recent Advances in Retailing and Services Science Conference (Proceedings of the 24th Recent Advances in Retailing and Services Science Conference).
  3. Waarom belt u mij eigenlijk; ik bel u toch ook niet? - Een onderzoek …

    Roest, H. C. A., & Savelkoul, L. (2014). Waarom belt u mij eigenlijk; ik bel u toch ook niet? Een onderzoek naar corporate engagement vanuit klantperspectief. Maandblad voor Accountancy en Bedrijfseconomie, 88(7/8), 301-308.
  4. Marketing management - Een onderzoeksperspectief

    Roest, H. C. A. (2011). Marketing management: Een onderzoeksperspectief. In T. Wentink (Ed.), Perspectieven op Management. Een Agenda voor Managers (pp. 209-225). Boom Lemma uitgevers.
  5. The influence of quality cues and typicality cues on restaurant purch…

    Roest, H. C. A., & Rindfleisch, A. (2010). The influence of quality cues and typicality cues on restaurant purchase intention. Journal of Retailing and Consumer Services, 17(1), 10-18.

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