dr. Hans Haans
Chairman University Council / Academic Director Premaster
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
Haans@tilburguniversity.edu
Room
K 729
Courses
Recent publications
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Surviving the hectic early phase of the COVID-19 pandemic - A qualita…
Raassens, N., Haans, H., & Mullick, S. (2022). Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis. International Journal of Logistics Management, 33(3), 877-900. -
Reducing food waste through digital platforms - A quantification of c…
Mullick, S., Raassens, N., Haans, H., & Nijssen, E. J. (2021). Reducing food waste through digital platforms: A quantification of cross-side network effects. Industrial Marketing Management, 93, 533-544. -
NPS and online WOM investigating the relationship between customers’ …
Raassens, N., & Haans, H. (2017). NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior. Journal of Service Research, 20(3), 322-334. -
Houden promoters en detractors zich aan hun woord? - Is er een relati…
Haans, A. J., Raassens, N., & van Keep, H. (2015). Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame? Tijdschrift voor Marketing, 52-55. -
Search engine advertisements - The impact of advertising statements o…
Haans, A. J., Raassens, N., & van Hout, R. M. W. M. (2013). Search engine advertisements: The impact of advertising statements on click-through and conversion rates. Marketing Letters, 24(2), 151-163.