Jos Bartels is currently Assistant Professor in the Department of Communication and Cognition at Tilburg University. He received his BSc in Marketing from the Fontys University of Applied Sciences Venlo and his MSc and PhD in Communication Science from the University of Twente, Enschede (UT). He started his career as a Lecturer and Assistant Professor in Marketing and Organizational Communication at the UT. During that period, Jos finished his PhD thesis on the relationship between communication climate and employees’ organizational identification at different organizational levels. He also worked as a Senior Researcher in Consumer Behaviour at LEI, Wageningen UR. In his previous job, Jos was an Assistant Professor in Communication Science at Vrije Universiteit Amsterdam. His research activities focus on quantitative studies on 1) organizational communication, social media usage and organizational identification, 2) corporate social responsibility and environmental sustainability.